UNIT TWO Informative Speaking
Speaking  to  Inform
McGuire’s Model
Attention Comprehension Acceptance
Holding Attention & Maintaining Interest
Concreteness You need to make your speech real to your audience.
EXAMPLES 1) Factual 2) Hypothetical/Narrative
Analogies 1) Magnification 2) Minification Analogies used in Informative Speeches tend to balance out.
Variety
IMMEDIACY The degree of perceived physical or psychological closeness between people in a relationship.
IMMEDIACY 1) Verbal 2) Nonverbal
IMPORTANCE Grabs your Audience’s Attention
Message Clarity: Assuring Comprehension (Second part of McGuire’s Model)
SCHEMA A mental framework or structure which organizes our beliefs. - Petty & Cacioppo (1981)
Why Schemas are Important They help us organize and assimilate incoming information. -- Audience Analysis is Schemata Anal...
1. Cat 2. Vacation 3. Fun  4. Teacher 5. Bed Time
PATTERNS  OF ORGANIZATION
Chronological 1) In order of Time 2) History of Civil War Battles
Spatial 1) In order of Location 2) Different locations of Civil War Battles
Topical 1) In order of types, forms, qualities, or aspects of speech 2) Types  weaponry used in the Civil War
Cause-Effect 1) In order of causes to effects 2) Issues that lead to the Civil War
Problem-Solution 1) In order of problem to possible solution(s) 2) Reconstructionism
MESSAGE ORGANIZATION
Introduction 1) Attention Getter 2) Enhance Credibility 3) Thesis 4) Preview
BODY
Conclusion 1) Restate Thesis 2) Review/Summarize 3) Close
Transitions “ Now that we have looked at my first area of analysis, let’s turn and examine the second area I wish to explo...
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Unit 2

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Unit 2

  1. 1. UNIT TWO Informative Speaking
  2. 2. Speaking to Inform
  3. 3. McGuire’s Model
  4. 4. Attention Comprehension Acceptance
  5. 5. Holding Attention & Maintaining Interest
  6. 6. Concreteness You need to make your speech real to your audience.
  7. 7. EXAMPLES 1) Factual 2) Hypothetical/Narrative
  8. 8. Analogies 1) Magnification 2) Minification Analogies used in Informative Speeches tend to balance out.
  9. 9. Variety
  10. 10. IMMEDIACY The degree of perceived physical or psychological closeness between people in a relationship.
  11. 11. IMMEDIACY 1) Verbal 2) Nonverbal
  12. 12. IMPORTANCE Grabs your Audience’s Attention
  13. 13. Message Clarity: Assuring Comprehension (Second part of McGuire’s Model)
  14. 14. SCHEMA A mental framework or structure which organizes our beliefs. - Petty & Cacioppo (1981)
  15. 15. Why Schemas are Important They help us organize and assimilate incoming information. -- Audience Analysis is Schemata Analysis
  16. 16. 1. Cat 2. Vacation 3. Fun 4. Teacher 5. Bed Time
  17. 17. PATTERNS OF ORGANIZATION
  18. 18. Chronological 1) In order of Time 2) History of Civil War Battles
  19. 19. Spatial 1) In order of Location 2) Different locations of Civil War Battles
  20. 20. Topical 1) In order of types, forms, qualities, or aspects of speech 2) Types weaponry used in the Civil War
  21. 21. Cause-Effect 1) In order of causes to effects 2) Issues that lead to the Civil War
  22. 22. Problem-Solution 1) In order of problem to possible solution(s) 2) Reconstructionism
  23. 23. MESSAGE ORGANIZATION
  24. 24. Introduction 1) Attention Getter 2) Enhance Credibility 3) Thesis 4) Preview
  25. 25. BODY
  26. 26. Conclusion 1) Restate Thesis 2) Review/Summarize 3) Close
  27. 27. Transitions “ Now that we have looked at my first area of analysis, let’s turn and examine the second area I wish to explore.”
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