$200 Billion on Advertising 1) $250,000 to make a commercial 2) $250,000 to air a commercial 3) $1 Million to air a commercial during the Academy Awards 4) $1.5 Million to air a commercial during the Super bowl (Victoria’s Secret)
Many Advertisers take Culturally Oriented Political Stances as well
Why Might You Ask? 1. African Americans spend more than $446 billion more than the GNP of Switzerland 2. Gay and Lesbian Markets – Virtually untapped with a lot of expendable income
3. The Elderly – Over 50 - Spend $60 Million Annually on Grandchildren - Spend $30 Billion on Travel - More likely to be On-line than any other sub-population in the US - By 2020 there will be 96 million over the age of 50 – 43% of all adults in the US
Anorexia Nervosa When an individual is at 85% of what their normal weight should be for someone their height and age.
Bulimia Tendency to over eat (binge) followed by some form of purging: self-induced vomiting, diuretics, emetic abuse, excessive exercise, fasting, and/or laxatives.
Binge Eating Disorder Eating, in a discrete period of time (e.g., within any 2-hour period), an amount of food that is clearly larger than what most people would eat in a similar period of time under similar circumstances. i