THEORY #1 -- Our parents forced us to do things we didn’t like to do -- We did things we liked to do voluntarily -- We infer that things we do voluntarily are things we like – we learn to make attributions
THEORY #2 -- We illogically assume we like everything we do -- So when we do something -- We make the attribution that we actually like it
Sufficient Justification -- We find an external reason (justification) to attribute the way we behave to -- We make an external attribution
Insufficient Justification -- We can’t find an external reason (justification) to attribute the way we behave to -- We assume we behaved the way we wanted to do so. -- We make internal attributions – aka I did it because I believed in it – it made me feel good
Cognitive Dissonance and Justification Effects Internal justification will help relieve cognitive dissonance better than external
Consistency/Commitment An internal attribution may be considered a type of commitment which creates the need to be consistent with past actions/attributions.
Foot-in-the-Door Technique If they comply with the first request, they attribute their behavior to their positive attitude towards the request and the be more likely to comply with similar requests
IMPLICATIONS We must be aware of why someone is doing something. School Cleanliness Study
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.