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Course Introduction

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  • 1. Course Introduction COMM 14 Persuasion in the Social Sphere
  • 2. WHO IS JASON WRENCH?
  • 3. 1) Where is Jason’s home town? 2) What kind of car does he drive? 3) How old is he? 4) What political party does he belong?
  • 4. 5) What is his favorite movie? 6) What were his previous jobs? 7) What is his favorite soft drink? 8) What is his preferred religious affiliation?
  • 5. COURSE GOALS
  • 6. 1) Introduce theories of persuasion. 2) Apply theory to the real world. 3) Show how persuasive messages are created. 4) Discuss how persuasion should be used ethically.
  • 7. PERSUASION IS A TOOL!!!
  • 8. WHY STUDY PERSUASION?
  • 9. 1) Pervasive Function
  • 10.  
  • 11.  
  • 12.  
  • 13. You see over 3,000 Advertising messages per day. - Dr. Jean Kilbourne
  • 14. $200 Billion on Advertising 1) $250,000 to make a commercial 2) $250,000 to air a commercial 3) $1 Million to air a commercial during the Academy Awards 4) $1.5 Million to air a commercial during the Super bowl (Victoria’s Secret)
  • 15.  
  • 16.  
  • 17. 2) Knowledge Function 1) Pervasive Function 3) Defensive Function 4) Debunking Function
  • 18. UNIT ONE Communication Foundations
  • 19. Communication Defined
  • 20. The process by which one or more persons stimulates meaning in the mind of another by means of verbal or nonverbal messages.
  • 21. The Communication Process: Parts of the Process
  • 22. B. Message A. Source C. Channel D. Receiver F. Encoding E. Feedback G. Decoding H. Noise
  • 23. Source Message Channel Receiver (Decoding) Feedback (Encoding) NOISE
  • 24. Types of Communication
  • 25. B. Expressive Communication A. Accidental Communication C. Rhetorical Communication
  • 26. Rhetorical Communication The process of a source stimulating a source-selected meaning in the mind of a receiver by means of verbal and nonverbal messages.
  • 27. Important Terms to Know
  • 28. Informing Communicating to influence audience understanding, but not attitudes
  • 29. Thinking Question Is it possible to have a truly informative message?
  • 30. Persuasion The process by which a source consciously uses messages to change a receiver’s attitudes, beliefs, or values
  • 31. Influence When we modify behavior without intent, using messages, or changing attitudes, beliefs, or values.
  • 32. Coercion When we bring about change in attitudes or behavior in contexts in which the receiver has not choice but to comply
  • 33. Communication Goals: Receiver Responses
  • 34. Basic Goals For Receivers 2) Strengthen a stance 1) Understand/Forming 3) Change an attitude
  • 35. Understanding: gaining a belief Belief: Our understanding of something. The extent to which we think something is true.
  • 36. Attitudes A predisposition to behave in a particular way in response to something
  • 37. Belief is our cognitive understanding of something. Attitude is our affective reaction or evaluation of something (positive, negative, or neutral evaluation of what we understand)
  • 38. 3 Attitude Distinctions
    • Form an Attitude
    • 2) Strengthen an Attitude
    • 3) Change an Attitude