3 C’S Of Corporate Communication

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3 C’S Of Corporate Communication

  1. 1. 3 C’s of Corporate Communication <ul><li>Competence </li></ul><ul><li>Confidence </li></ul><ul><li>Creativity </li></ul>
  2. 2. COMPETENCE What is Your Purpose? 1. To Inform 2. To Persuade 3. To Entertain
  3. 3. Narrow The Topic State of Education in the US State of Education in WV Problems in County School Districts Decisions by Local School Board
  4. 4. Audience Analysis
  5. 5. Demographics 1. Size 2. Who is in the audience? 3. What is the make up of the audience?
  6. 6. Cultural 1. Diversity 2. Beliefs and values 3. Prior Understanding
  7. 7. Psychology 1. Exposure 2. Attention 3. Perception
  8. 8. ORGANIZATION
  9. 9. INTRODUCTION <ul><li>Attention Getter </li></ul><ul><li>Adaptation (show how attention getter relates to your topic) </li></ul><ul><li>Credibility </li></ul><ul><li>Thesis </li></ul><ul><li>Preview </li></ul>
  10. 10. BODY <ul><li>Point 1 </li></ul><ul><li>Point 2 </li></ul><ul><li>Point 3 </li></ul><ul><li>Other Points as Needed </li></ul>
  11. 11. P.I.E.R. Method <ul><li>P – Point </li></ul><ul><li>I – Instruction </li></ul><ul><li>E – Examples </li></ul><ul><li>R – References </li></ul>
  12. 12. CONCLUSION <ul><li>Restate Thesis </li></ul><ul><li>Restate Main Points </li></ul><ul><li>Concluding Device </li></ul><ul><ul><li>- Often useful to tie this in to your introduction </li></ul></ul>
  13. 13. CONFIDENCE Top 5 Fears in the US 5. Deep Water 4. Financial Problems 3. Insects 2. Heights 1. Public Speaking
  14. 14. Ways for Coping With Fear 1. Directly acknowledge fears 2. Concentrate on subject of speech and your relationship with audience 3. Act Confident 4. Start the Speech Strong 5. End the Speech Strong
  15. 15. CREATIVITY Verbal Style - Be Clear - Be Vivid - Be Powerful - Treat your audience like you would want to be treated
  16. 16. Nonverbal Style - Neat Appearance - Natural Posture - Eye Contact - Use Gestures - Do Not Hide Behind Objects
  17. 17. Practice Makes Perfect <ul><li>Simulate the Speech Setting </li></ul><ul><li>Practice with Visual Aids </li></ul><ul><li>Practice without Memorizing </li></ul><ul><li>Time the Speech </li></ul><ul><li>Practice Out Loud </li></ul>
  18. 18. During Your Presentation <ul><li>Use Effective Eye Contact </li></ul><ul><li>Use Effective Language </li></ul><ul><li>Use Effective Gestures </li></ul><ul><li>Be Enthusiastic </li></ul><ul><li>Be Conversational </li></ul><ul><li>Use Notes as Needed </li></ul>

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