3 C’s of Corporate Communication Competence Confidence Creativity

Competence

Confidence

Creativity

COMPETENCE What is Your Purpose? 1. To Inform 2. To Persuade 3. To Entertain

Narrow The Topic State of Education in the US State of Education in WV Problems in County School Districts Decisions by Local School Board

Audience Analysis

Demographics 1. Size 2. Who is in the audience? 3. What is the make up of the audience?

Cultural 1. Diversity 2. Beliefs and values 3. Prior Understanding

Psychology 1. Exposure 2. Attention 3. Perception

ORGANIZATION

INTRODUCTION Attention Getter Adaptation (show how attention getter relates to your topic) Credibility Thesis Preview

Attention Getter

Adaptation (show how attention getter relates to your topic)

Credibility

Thesis

Preview

BODY Point 1 Point 2 Point 3 Other Points as Needed

Point 1

Point 2

Point 3

Other Points as Needed

P.I.E.R. Method P – Point I – Instruction E – Examples R – References

P – Point

I – Instruction

E – Examples

R – References

CONCLUSION Restate Thesis Restate Main Points Concluding Device - Often useful to tie this in to your introduction

Restate Thesis

Restate Main Points

Concluding Device

- Often useful to tie this in to your introduction

CONFIDENCE Top 5 Fears in the US 5. Deep Water 4. Financial Problems 3. Insects 2. Heights 1. Public Speaking

Ways for Coping With Fear 1. Directly acknowledge fears 2. Concentrate on subject of speech and your relationship with audience 3. Act Confident 4. Start the Speech Strong 5. End the Speech Strong

CREATIVITY Verbal Style - Be Clear - Be Vivid - Be Powerful - Treat your audience like you would want to be treated

Nonverbal Style - Neat Appearance - Natural Posture - Eye Contact - Use Gestures - Do Not Hide Behind Objects

Practice Makes Perfect Simulate the Speech Setting Practice with Visual Aids Practice without Memorizing Time the Speech Practice Out Loud

Simulate the Speech Setting

Practice with Visual Aids

Practice without Memorizing

Time the Speech

Practice Out Loud

During Your Presentation Use Effective Eye Contact Use Effective Language Use Effective Gestures Be Enthusiastic Be Conversational Use Notes as Needed

Use Effective Eye Contact

Use Effective Language

Use Effective Gestures

Be Enthusiastic

Be Conversational

Use Notes as Needed