Ifc 2010 workshop   david and goliath
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    Ifc 2010 workshop   david and goliath Ifc 2010 workshop david and goliath Presentation Transcript

    • David & Goliath – How agility online can help you raise more! Philip King Jason Potts thinkcs.org jason@thinkcs.org #leneva
    • • Geek-free workshop Please ask if it doesn’t make sense! But only in Vulcan 
    • 1. How long would it take you to watch all the videos on ? a. 6 weeks b. 23 years c. 600 years
    • c. 600 years • 300,000 million accounts • 200,000 videos uploaded per day • 35%: United States 7%: United Kingdom 4%: Philippines 3%: Australia, Brazil, Canada, France, Germany, Mexico, Spain, Turkey Source:
    • 2. For what percentage of people around the World is digital now there primary form of media consumption? a. 5% b. 61% c. 82%
    • b. 61% www.discovereddigitallife.com
    • 3. What’s the most friendly country in the World, as far as Social Networking is concerned at least? a. US b. Sweden c. Malaysia
    • c. Malaysia • Malaysia: 233 • US: 178 • Brazil: 231 • UK: 164 • Norway: 216 • Italy: 159 • Turkey: 189 • Australia: 143 • Argentina: 184 • HK: 119 • Israel: 184 • Holland: 115 www.discovereddigtiallife.com
    • www.discovereddigtiallife.com
    • 4. How many people around the World are on Skype at any given moment? a. 600,000 b. 2 million c. 23 million
    • c. Malaysia b. 23 million  By end of 2009 there were 4.6 billion mobile subscribers  MMA Research 2010 found that in many countries SMS was the second most popular way to donate to Haiti appeal (web was most popular!)  At peak times 23 million users online  6.4 billion minutes of calls in Q1 2010
    • 5. Which of the following didn’t exist just 5 years ago? a. US b. Sweden c. Malaysi
    • CASE STUDIES
    • CASE STUDIES FLEET OF FOOT
    • Fleet of foot = more cash A • Landing page B increased conversion rate from 3.07% to 8.77% – Cost per conversion fell from £6.25 to £3.07. • The overall conversion rate B increased from 0.26% to 2.46% – Cost per conversion fell from £69.71 to £8.65
    • CASE STUDIES EMPOWERING (SUPPORTERS)
    • STEP 1: Sizing the potential Organisation X = 300,000 readers p.a. Nature = 2,000 posts per month = 2 million readers p.a. Climate change = 1,000 posts per month = 1 million readers p.a. Source: blogpulse.com, total blogosphere = 148 million Universal McCann 2009
    • STEP 2: Finding the Super-bloggers (INTERNAL) • Sent to 10,000 • 1,150 responses • 212 bloggers • 56 super-bloggers (i.e. audience of 20,000+) • 5 now on Digital Advisory Board, founder TweetDeck, leading online expert grass-roots Community
    • STEP 3: Finding the Super-bloggers (EXTERNAL) • Blogpulse – 1,050 posts past 2 months • Checking blogs manually • Identifying 103 super-bloggers with an audience of over 40,000
    • STEP 4: Scale opportunity Internal super-bloggers Blogosphere Campaign Landing Page External super-bloggers
    • STEP 5: Engaging and letting them work for you ...
    • CASE STUDIES SIMPLICITY (CAUSE)
    • CASE STUDIES SIMPLICITY (STRUCTURE)
    • CASE STUDIES AGILE TECH
    • http://www.mollysfund.org.uk/campaign/balloons/
    • CASE STUDIES EMPOWERING
    • @ajleon @melissaleon
    • http://bit.ly/2FaN8s
    • QUESTIONS
    • 1. AGILE DECISION MAKING 2. EMPOWERING (SUPPORTERS) 3. SIMPLICITY (CAUSE) 4. SIMPLICITY (STRUCTURE) 5. AGILE TECHNOLOGY 6. EMPOWERING (BENEFICIARIES) SUMMARY
    • THANK 1. AGILE DECISION MAKING 2. EMPOWERING (SUPPORTERS) 3. SIMPLICITY 4. AGILE TECHNOLOGY 5. EMPOWERING (BENEFICIARIES) YOU thinkcs.org jason@thinkcs.org #leneva
    • APPENDIX
    • Sources and further reading Online global stuff of interest: • www.discovereddigitallife.com • http://philanthropy.com/article/11-Billion-Donated-for-Haiti/65479/ • http://mmaglobal.com/news/text-messaging-provides-us-consumers-convenient-secure- immediate-way-help-haitian-earthquake-vi • http://www.businessweek.com/news/2010-01-15/haiti-fundraising-speeds-up-with-twitter- facebook-update1-.html • http://mashable.com/2010/01/17/haiti-20- million/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+% 28Mashable%29 Websites: • Charity Water: charitywater.org • Show your bum: http://www.facebook.com/group.php?gid=2537011240 • Molly’s Fund: http://www.mollysfund.org.uk/campaign/balloons/ • Twitterkids: http://bit.ly/2FaN8s
    • Super-blogger research tools • Addictamatic.com (general buzz) • Technigy.com (brand buzz) • Blogpulse.com (super-blogger drill down) • Google.com/trends (super-blogger trends) • Alexa.com (super-blogs reach) • Digg.com (blogger popularity) • Surveymonkey.com (internal research, web and email)