What Is Social Media!? What it is, why it is important, and how to get started  March 28, 2009 by Jason Peck http://www.ja...
What is Social Media?! <ul><li>Social Media is an umbrella term that defines the various activities that integrate technol...
What is it really… <ul><li>People having conversations online </li></ul><ul><li>It’s the tools and content that enable the...
Social Media is Powered by… Communication Collaboration Multimedia <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><l...
Social Media Definitions <ul><li>Blog - a website for personal or business use that has regular entries consisting of opin...
Social Media Definitions <ul><li>Microblog - platform for real-time updates and content from various sources (computer or ...
Social Media… <ul><li>IS… </li></ul><ul><li>Transparent </li></ul><ul><li>Authentic </li></ul><ul><li>Engaging </li></ul><...
How Did We Get Here?
Past <ul><li>Communication and collaboration was difficult and/or expensive </li></ul>
Some History <ul><li>1997 - SixDegrees.com </li></ul><ul><li>1999 - LiveJournal </li></ul><ul><li>2002 - Friendster </li><...
Present <ul><li>Online tools allow us to easily connect, communicate and collaborate </li></ul>*image source:  http://vize...
The Proof <ul><li>73% of active online users have read a blog </li></ul><ul><li>45% have started their own blogs </li></ul...
Each minute… <ul><li>15 hours of video </li></ul><ul><li>5,000 new pictures </li></ul>*source:  http://www.techcrunch.com/...
More Proof <ul><li>200 million+ users </li></ul><ul><li>1000%+ growth rate in last year </li></ul><ul><li>7 million unique...
Even More Proof <ul><li>Social networks and blogs are more popular than email </li></ul>
A Fundamental Shift <ul><li>All these tools and conversations represent a fundamental shift in the way we communicate </li...
Why Should You Care? <ul><li>“ W e are in the social media space because at the heart of our company we very much believe ...
People Are Talking <ul><li>People talk about things, ideas and companies they love and hate </li></ul><ul><li>These conver...
Why Should You Care? <ul><li>Only 14% of people trust ads </li></ul><ul><li>But 78% trust recommendations of other consume...
Social Media Marketing <ul><li>When companies take a human approach to marketing by participating in conversations with th...
6 Principles <ul><li>Listen  </li></ul><ul><li>Engage </li></ul><ul><li>Enable </li></ul><ul><li>Share </li></ul><ul><li>R...
Business Benefits <ul><li>Decreased phone calls/emails to customer support </li></ul><ul><li>Share info (and respond to cr...
More Business Benefits <ul><li>Build better work relationships </li></ul><ul><li>Better collaboration on projects </li></u...
Businesses Getting Involved <ul><li>63% plan to increase spending on social media marketing this year </li></ul>
Participation, Not Advertising <ul><li>43% of social network users never clicked on ads, and only 11% of those who did act...
Dell and Social Media <ul><li>Blog: Direct2Dell </li></ul><ul><li>Launched in 2006 </li></ul><ul><li>Purpose: Give custome...
Dell and Social Media <ul><li>Uses Twitter to promote deals, answer questions and connect with customers </li></ul><ul><li...
Dell and Social Media <ul><li>Social Media for Small Business Page </li></ul><ul><ul><li>33,000+ fans </li></ul></ul><ul><...
NBA and Social Media <ul><li>NBA Twitter Account - 180k+ followers </li></ul><ul><ul><ul><li>NBAStore Account - 300+ follo...
How To Get Involved - 8 Steps <ul><li>Listen and learn </li></ul><ul><li>Set goals </li></ul><ul><li>Choose what to measur...
Profile Set Up and Best Practices <ul><li>Set up profiles with basic info about organization, logo and link to website </l...
Have Questions? Need Help? <ul><li>You can reach me at  [email_address] </li></ul>
Additional Reading <ul><li>Shameless Plug -  http://www.jasonfpeck.com  - My blog about sports and social media </li></ul>...
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What Is Social Media

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Presentation I gave to representatives from USA Triathlon and other Olympic bodies in March 2009.

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  • Each minute, there are about 15 hours of video uploaded to YouTube and 5,000 pictures uploaded to Flickr.
  • People are talking about your brand online. These conversations are visible (easily found in Google searches) on blogs, forums and social networks. If people aren’t talking about you online that means one of two things. Either there’s an opportunity to bring offline conversations online or people aren’t talking about you because you’re irrelevant.
  • What Is Social Media

    1. 1. What Is Social Media!? What it is, why it is important, and how to get started March 28, 2009 by Jason Peck http://www.jasonfpeck.com http://www.hwy24.com
    2. 2. What is Social Media?! <ul><li>Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. (Source: Wikipedia) </li></ul>
    3. 3. What is it really… <ul><li>People having conversations online </li></ul><ul><li>It’s the tools and content that enable these conversations </li></ul>
    4. 4. Social Media is Powered by… Communication Collaboration Multimedia <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Social networking sites </li></ul><ul><li>Microblogs </li></ul><ul><li>Wikis </li></ul><ul><li>Social news </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Opinion sites </li></ul><ul><li>Video-sharing </li></ul><ul><li>Photo-sharing </li></ul><ul><li>Audio-sharing </li></ul><ul><li>Live streaming </li></ul>
    5. 5. Social Media Definitions <ul><li>Blog - a website for personal or business use that has regular entries consisting of opinions, analysis, news, pictures and/or video </li></ul><ul><li>Why Blog? </li></ul><ul><ul><li>Showcase knowledge </li></ul></ul><ul><ul><li>Become a trusted authority </li></ul></ul><ul><ul><li>Build relationships </li></ul></ul><ul><ul><li>Improve search rankings </li></ul></ul>
    6. 6. Social Media Definitions <ul><li>Microblog - platform for real-time updates and content from various sources (computer or phone-based) </li></ul><ul><li>Why? </li></ul><ul><ul><li>Share interesting content </li></ul></ul><ul><ul><li>Drive traffic </li></ul></ul><ul><ul><li>Build relationships and earn trust </li></ul></ul>
    7. 7. Social Media… <ul><li>IS… </li></ul><ul><li>Transparent </li></ul><ul><li>Authentic </li></ul><ul><li>Engaging </li></ul><ul><li>Human-powered </li></ul><ul><li>Fast! </li></ul><ul><li>IS NOT! </li></ul><ul><li>Fake </li></ul><ul><li>Controlled </li></ul><ul><li>Static </li></ul><ul><li>A fad </li></ul>
    8. 8. How Did We Get Here?
    9. 9. Past <ul><li>Communication and collaboration was difficult and/or expensive </li></ul>
    10. 10. Some History <ul><li>1997 - SixDegrees.com </li></ul><ul><li>1999 - LiveJournal </li></ul><ul><li>2002 - Friendster </li></ul><ul><li>2003 - MySpace, LinkedIn </li></ul><ul><li>2004 - Flickr </li></ul><ul><li>2005 - YouTube, Facebook </li></ul><ul><li>2006 - Twitter </li></ul>
    11. 11. Present <ul><li>Online tools allow us to easily connect, communicate and collaborate </li></ul>*image source: http://vizedu.com/2009/03/what-is-social-media/
    12. 12. The Proof <ul><li>73% of active online users have read a blog </li></ul><ul><li>45% have started their own blogs </li></ul><ul><li>57% have joined a social network </li></ul><ul><li>83% have watched videos online </li></ul>*Universal McCann Comparative Study on Social Media Trends, April 2008
    13. 13. Each minute… <ul><li>15 hours of video </li></ul><ul><li>5,000 new pictures </li></ul>*source: http://www.techcrunch.com/2009/01/30/youtubes-chad-hurley-we-have-the-largest-library-of-hd-video-on-the-internet/ and http://www.flickr.com/photos/
    14. 14. More Proof <ul><li>200 million+ users </li></ul><ul><li>1000%+ growth rate in last year </li></ul><ul><li>7 million unique visitors/month </li></ul>*source: http://www.allfacebook.com/2009/03/facebook-200-million/ and http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/
    15. 15. Even More Proof <ul><li>Social networks and blogs are more popular than email </li></ul>
    16. 16. A Fundamental Shift <ul><li>All these tools and conversations represent a fundamental shift in the way we communicate </li></ul><ul><li>This is affecting ALL business </li></ul>
    17. 17. Why Should You Care? <ul><li>“ W e are in the social media space because at the heart of our company we very much believe that the consumer is boss.” – Susan Ross, Brand Manager P&G </li></ul>
    18. 18. People Are Talking <ul><li>People talk about things, ideas and companies they love and hate </li></ul><ul><li>These conversations are visible AND influential </li></ul><ul><li>If you don’t listen and participate, your competitors will </li></ul>
    19. 19. Why Should You Care? <ul><li>Only 14% of people trust ads </li></ul><ul><li>But 78% trust recommendations of other consumers </li></ul><ul><li>Huge opportunity to listen, get involved, establish relationships and build trust </li></ul>Social Media Marketing (great, ANOTHER buzz word) Nielsen “Trust in Advertising” Report, 2007
    20. 20. Social Media Marketing <ul><li>When companies take a human approach to marketing by participating in conversations with their audiences </li></ul><ul><li>Engage customers on their own turf to help solve problems and find information </li></ul><ul><li>Turn relationships into a competitive advantage </li></ul>
    21. 21. 6 Principles <ul><li>Listen </li></ul><ul><li>Engage </li></ul><ul><li>Enable </li></ul><ul><li>Share </li></ul><ul><li>Reward </li></ul><ul><li>Participate </li></ul>
    22. 22. Business Benefits <ul><li>Decreased phone calls/emails to customer support </li></ul><ul><li>Share info (and respond to crisis situations) quickly </li></ul><ul><li>Instant feedback on ideas/products </li></ul><ul><li>Increased brand awareness </li></ul><ul><li>Reach a new audience </li></ul><ul><li>Increased traffic and search engine rank </li></ul><ul><li>Extend sponsorships </li></ul><ul><li>Build relationships, increased trust = increased sales </li></ul>
    23. 23. More Business Benefits <ul><li>Build better work relationships </li></ul><ul><li>Better collaboration on projects </li></ul><ul><li>Hiring benefits - find better candidates faster </li></ul><ul><li>Generate new business </li></ul><ul><li>Better relationships, increased trust = increased sales </li></ul>
    24. 24. Businesses Getting Involved <ul><li>63% plan to increase spending on social media marketing this year </li></ul>
    25. 25. Participation, Not Advertising <ul><li>43% of social network users never clicked on ads, and only 11% of those who did actually purchased anything (2008 IDC Study) </li></ul><ul><li>Participation is the new marketing </li></ul>
    26. 26. Dell and Social Media <ul><li>Blog: Direct2Dell </li></ul><ul><li>Launched in 2006 </li></ul><ul><li>Purpose: Give customers a place to share their thoughts, ask questions, and tell us what we can improve on </li></ul><ul><li>Results: about 3-5 million unique views per month </li></ul><ul><li>27% decrease in negative blog posts (49%- 22%) in about one year </li></ul>http://nowisgone.com/2007/10/18/dells-incredible-turnaround /
    27. 27. Dell and Social Media <ul><li>Uses Twitter to promote deals, answer questions and connect with customers </li></ul><ul><li>$1 million in revenue in one year from DellOutlet account </li></ul><ul><ul><li>250k+ followers as of 3/29/09 </li></ul></ul><ul><li>30+ corporate accounts </li></ul>Sources: http://www.dell.com/twitter and http://www.internetnews.com/webcontent/article.php/3790161/What+Keeps+Twitter+Chirping+Along.htm#
    28. 28. Dell and Social Media <ul><li>Social Media for Small Business Page </li></ul><ul><ul><li>33,000+ fans </li></ul></ul><ul><li>Facebook Graffiti Campaign </li></ul><ul><ul><li>7,000 grafittis created in one week </li></ul></ul><ul><ul><li>Over 1 million votes </li></ul></ul><ul><ul><li>But, areas for improvement </li></ul></ul>http://www.facebook.com/dellsocialmedia and http://www.web-strategist.com/blog/2008/03/24/case-study-dissecting-the-dell-regeneration-graffiti-facebook-campaign/
    29. 29. NBA and Social Media <ul><li>NBA Twitter Account - 180k+ followers </li></ul><ul><ul><ul><li>NBAStore Account - 300+ followers </li></ul></ul></ul><ul><li>NBA on Facebook - almost 620k fans </li></ul><ul><li>NBA on YouTube - about 110k subscribers </li></ul><ul><li>Still, areas for improvement </li></ul><ul><ul><li>Reward fans </li></ul></ul><ul><ul><li>Involve sponsors </li></ul></ul>http://twitter.com/nba and http://www.facebook.com/nba and http://www.youtube.com/nba
    30. 30. How To Get Involved - 8 Steps <ul><li>Listen and learn </li></ul><ul><li>Set goals </li></ul><ul><li>Choose what to measure </li></ul><ul><li>Involve employees </li></ul><ul><li>Create a strategy </li></ul><ul><li>Pick tools </li></ul><ul><li>Participate, don’t promote </li></ul><ul><li>Measure results and tweak </li></ul>
    31. 31. Profile Set Up and Best Practices <ul><li>Set up profiles with basic info about organization, logo and link to website </li></ul><ul><li>Based on goals, create strategy for content </li></ul><ul><li>Connect profiles to each other and your main website </li></ul><ul><li>Do searches for people and content that relate to you and interact with them </li></ul><ul><li>Keep content fresh and updated </li></ul><ul><li>Drive people back to your site </li></ul>
    32. 32. Have Questions? Need Help? <ul><li>You can reach me at [email_address] </li></ul>
    33. 33. Additional Reading <ul><li>Shameless Plug - http://www.jasonfpeck.com - My blog about sports and social media </li></ul><ul><li>Social Media 101 by Michael Coffey - http://www.slideshare.net/Coffeyhouse1/social-media-101-1066351?src=related_normal&rel=241446 </li></ul><ul><li>What the F**K is Social Media? By Marta Kagan - http://www.slideshare.net/mzkagan/what-the-fk-social-media </li></ul>
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