Using LinkedIn For Business

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Using LinkedIn for business. Slides I put together for Jeff Yaniga and I at the FDMA event in May 2010.

Using LinkedIn for business. Slides I put together for Jeff Yaniga and I at the FDMA event in May 2010.

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Transcript

  • 1. Using LinkedIn For Business
    Florida Direct Marketing Association
    May 20, 2010
    Jason Peck – eWayDirect –www.ewaydirect.com
    Jeff Yaniga – Destination Rx – http://www.drx.com
  • 2. What We’ll Cover
    What do YOU want to learn?
    Plus..
    Setting up your LinkedIn profile
    Navigating LinkedIn
    How to be helpful (answers and recommendations)
    How to promote company content
  • 3. Why LinkedIn?
    Over 65 million members
    Great place to find and meet potential clients, partners and experts in your field
    Join interesting discussions and gain knowledge
    Find a new job/employees
    Drive traffic to your blog/website
    Google likes it
    It’s the only major social network that lets you export the contact data from people you’re connected to
  • 4. Building Your Profile
    Picture
    Headline
    Summary
    Specialties
    Experience
    Websites
    Applications
  • 5. Signing Up
  • 6. Your Picture
  • 7. Headline
    Automatically displayed as the last job you’ve had, unless you change it manually
    It’s important- it’s people’s first impression of you
  • 8. Summary
    Brief paragraph summarizing your work experience, and talks up your unique abilities
  • 9. Specialties
    Descriptive words/phrases that describe the awesome things you do
  • 10. Experience
    Present and Past
    Use strong, descriptive action words
  • 11. Adding Websites
    Can list up to 3
    Can use your keywords
  • 12. Set Your Custom URL
    Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname
  • 13. Set Your Custom URL
  • 14. Custom URL
  • 15. Applications
    Applications let you showcase more of your/your company’s content
  • 16. Applications
  • 17. Applications
  • 18. Navigating LinkedIn
    What You Need To Know
    What to post/share
    How to search
    How to connect with others
    How to join groups
    Giving and receiving recommendations
    How to answer questions
  • 19. What to Post
    What you’re working on
    What events your going to
    If your company has a helpful whitepaper or presentation out
    Mainly professional, but can mix personal
  • 20. Searching LinkedIn
    Search people, groups, companies, jobs or answers
    Can refine searches and filter by relationship, company, industry, groups, etc.
  • 21. Connecting With Others
  • 22. Connections
  • 23. Groups
    A group for almost every industry/niche
    If not, consider starting one
  • 24. Recommendations
  • 25. Answers
  • 26. Answers
  • 27. Exporting Connections
  • 28. Final Thoughts
    Be helpful!
    Participate, don’t promote