Using LinkedIn For Business<br />Florida Direct Marketing Association<br />May 20, 2010<br />Jason Peck – eWayDirect –www....
What We’ll Cover<br />What do YOU want to learn?<br />Plus..<br />Setting up your LinkedIn profile<br />Navigating LinkedI...
Why LinkedIn?<br />Over 65 million members<br />Great place to find and meet potential clients, partners and experts in yo...
Building Your Profile<br />Picture<br />Headline<br />Summary<br />Specialties<br />Experience<br />Websites<br />Applicat...
Signing Up <br />
Your Picture<br />
Headline<br />Automatically displayed as the last job you’ve had, unless you change it manually<br />It’s important- it’s ...
Summary<br />Brief paragraph summarizing your work experience, and talks up your unique abilities<br />
Specialties<br />Descriptive words/phrases that describe the awesome things you do<br />
Experience<br />Present and Past<br />Use strong, descriptive action words<br />
Adding Websites<br />Can list up to 3<br />Can use your keywords<br />
Set Your Custom URL<br />Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname<br />
Set Your Custom URL<br />
Custom URL<br />
Applications<br />Applications let you showcase more of your/your company’s content<br />
Applications<br />
Applications<br />
Navigating LinkedIn	<br />What You Need To Know<br />What to post/share<br />How to search<br />How to connect with others...
What to Post<br />What you’re working on<br />What events your going to<br />If your company has a helpful whitepaper or p...
Searching LinkedIn<br />Search people, groups, companies, jobs or answers<br />Can refine searches and filter by relations...
Connecting With Others<br />
Connections<br />
Groups<br />A group for almost every industry/niche<br />If not, consider starting one<br />
Recommendations<br />
Answers<br />
Answers<br />
Exporting Connections<br />
Final Thoughts<br />Be helpful!<br />Participate, don’t promote<br />
Upcoming SlideShare
Loading in...5
×

Using LinkedIn For Business

497

Published on

Using LinkedIn for business. Slides I put together for Jeff Yaniga and I at the FDMA event in May 2010.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
497
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Using LinkedIn For Business

  1. 1. Using LinkedIn For Business<br />Florida Direct Marketing Association<br />May 20, 2010<br />Jason Peck – eWayDirect –www.ewaydirect.com<br />Jeff Yaniga – Destination Rx – http://www.drx.com<br />
  2. 2. What We’ll Cover<br />What do YOU want to learn?<br />Plus..<br />Setting up your LinkedIn profile<br />Navigating LinkedIn<br />How to be helpful (answers and recommendations)<br />How to promote company content<br />
  3. 3. Why LinkedIn?<br />Over 65 million members<br />Great place to find and meet potential clients, partners and experts in your field<br />Join interesting discussions and gain knowledge<br />Find a new job/employees<br />Drive traffic to your blog/website<br />Google likes it<br />It’s the only major social network that lets you export the contact data from people you’re connected to<br />
  4. 4. Building Your Profile<br />Picture<br />Headline<br />Summary<br />Specialties<br />Experience<br />Websites<br />Applications<br />
  5. 5. Signing Up <br />
  6. 6. Your Picture<br />
  7. 7. Headline<br />Automatically displayed as the last job you’ve had, unless you change it manually<br />It’s important- it’s people’s first impression of you<br />
  8. 8. Summary<br />Brief paragraph summarizing your work experience, and talks up your unique abilities<br />
  9. 9. Specialties<br />Descriptive words/phrases that describe the awesome things you do<br />
  10. 10. Experience<br />Present and Past<br />Use strong, descriptive action words<br />
  11. 11. Adding Websites<br />Can list up to 3<br />Can use your keywords<br />
  12. 12. Set Your Custom URL<br />Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname<br />
  13. 13. Set Your Custom URL<br />
  14. 14. Custom URL<br />
  15. 15. Applications<br />Applications let you showcase more of your/your company’s content<br />
  16. 16. Applications<br />
  17. 17. Applications<br />
  18. 18. Navigating LinkedIn <br />What You Need To Know<br />What to post/share<br />How to search<br />How to connect with others<br />How to join groups<br />Giving and receiving recommendations<br />How to answer questions<br />
  19. 19. What to Post<br />What you’re working on<br />What events your going to<br />If your company has a helpful whitepaper or presentation out<br />Mainly professional, but can mix personal<br />
  20. 20. Searching LinkedIn<br />Search people, groups, companies, jobs or answers<br />Can refine searches and filter by relationship, company, industry, groups, etc.<br />
  21. 21. Connecting With Others<br />
  22. 22. Connections<br />
  23. 23. Groups<br />A group for almost every industry/niche<br />If not, consider starting one<br />
  24. 24. Recommendations<br />
  25. 25. Answers<br />
  26. 26. Answers<br />
  27. 27. Exporting Connections<br />
  28. 28. Final Thoughts<br />Be helpful!<br />Participate, don’t promote<br />

×