• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

How Social Media Tools Can Benefit Properties and Sponsors

on

  • 2,296 views

Slides from my presentation on how social media tools can benefit properties and sponsors at the Western Sponsorship Congress on October 26, 2010.

Slides from my presentation on how social media tools can benefit properties and sponsors at the Western Sponsorship Congress on October 26, 2010.

Statistics

Views

Total Views
2,296
Views on SlideShare
1,938
Embed Views
358

Actions

Likes
2
Downloads
0
Comments
0

6 Embeds 358

http://www.jasonfpeck.com 342
http://feeds.feedburner.com 11
http://www.slideshare.net 2
http://www.netvibes.com 1
http://feeds2.feedburner.com 1
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How Social Media Tools Can Benefit Properties and Sponsors How Social Media Tools Can Benefit Properties and Sponsors Presentation Transcript

    • How Social Media Tools and Platforms Can Benefit Properties and Sponsors
      Jason Peck
      October 26, 2010
    • Pre-game details
      Where to find me
      http://www.jasonfpeck.com
      http://www.twitter.com/jasonpeck
      jason@ewaydirect.com
      Where I work
      http://www.ewaydirect.com
      For you
      Hashtag: #WSCongress
      Additional Resources: http://bit.ly/wscongress10
    • If you only remember 3 things..
      Social media makes some great things possible for properties and sponsors
      We can measure social media outcomes and results and prove value to bosses, sponsors, and partners
      There are properties and sponsors doing some really cool things. We can do this, too.
    • Social Media Touches Everything
    • Opportunity and Challenge
    • Thanks to David Armano for allowing me to use this great visual.
    • By themselves, they’re not Social.
    • Social
    • Listening
    • Responding
    • Delivering Content and Experiences
    • Delivering Content and Experiences and Promotions
    • Focus On Your Fans
    • Fans crave experiences, engagement and recognition
    • NHL Research: 50% of fans don’t live near their favorite teams
      $
      Out of Market Fans
      $
      $
      In Market Fans Not at the Game
      $
      $
      $
      $
      $
      $
      $
      $
    • New opportunities for enthusiasts and fans to engage with each other
    • New opportunities for properties and sponsors to engage fans
    • Social Media and Sponsorship: A Natural Fit
      Access
      Recognition
      Entertainment
      *These just happen to be the greatest shoes of all time. Size 10 please. 
    • Access, Recognition, Entertainment: Old Spice
    • It’s all about relationships
    • Making Current Fan Experiences More Social
    • Socialize Your Website
      30 BILLION pieces of content shared each month on Facebook
    • Encourage Fans to Share Their Experiences
    • Socialize Your Events
    • Group Buying and Tickets
      5,826 packages sold
    • Socialize Your Giveaways
      Win a Suite (22 tix) against the Blazers tomorrow night. Respond #Timberwolvesgiveaway by Noon tomorrow to be entered. (1 winner @ random)
      Idea: Sharing + Twitter + Discounts. Deal is only activated if 50 people RT it (or say they want it)
    • Creating New Experiences
    • Identifying Passionate and Profitable Fans
      Use knowledge to create relevant and timely content and offers
    • Involve and Appreciate Bloggers
    • Create New Content
    • Extend Event Reach
      Create New Sponsor Inventory
    • Social Platforms Power Unique Experiences and Can Be Used To Promote Them
    • Social Media, Sponsorship and Fun
      Touch points
      Sponsors
      Panthers.com
      AllenTate.com
      And others
    • How Do You Measure This Stuff??
      Establish goals
      Map metrics to goals
      Compare before/after
      Look at trends
    • Sample Business Metrics
      New customers
      Average order size
      Revenue per customer
      Phone calls
      Sales
      Leads/sign ups
      Coupons redeemed
      Acquisition costs
    • Share of Voice and Sentiment
    • Awareness
      Website metrics (site visits, page views, etc)
      Searches for brand terms
      Content views
    • Engagement
      Likes
      Mentions
      Shares
      Comments
      Ratings
      Email marketing data
      Complaints
    • Influence
      Links
      Twitter RT %s
      Klout score
      Facebook like %s
      Content shares
    • Popularity
      Email subscribers
      Community members
      Twitter Followers
      Facebook likers/fans
      Youtube subscribers
    • Implementing a program? 7 Keys to Success
      Set goals
      Implement a tracking process
      Look at baseline activity
      Define responsibilities
      Leverage multiple touch points
      Measure results
      Share key learnings
    • 5 Things an Agency Can Help You With
      Monitoring what is being said
      Identifying influencers and enthusiasts
      Socializing your online presence
      Promotions
      Measuring and collecting data
    • Again, if you only remember 3 things..
      Social media makes some great things possible for properties and sponsors
      We can measure social media outcomes and results and prove value to bosses, sponsors and partners
      There are properties and sponsors doing some really cool things. We can do this, too.
    • Post-game: thanks
      Where to find me
      http://www.jasonfpeck.com
      http://www.twitter.com/jasonpeck
      jason@ewaydirect.com
      Where I work
      http://www.ewaydirect.com
      Stuff for you
      http://bit.ly/wscongress10
    • Image Credits
      http://www.flickr.com/photos/22280677@N07/2504310138/sizes/l/
      http://www.flickr.com/photos/thesnowpea/537308828/#/
      http://darmano.typepad.com/.a/6a00d8341bfa9853ef0133f4b83f74970b-pi
      http://www.flickr.com/photos/cc_chapman/2745922377/
      http://www.flickr.com/photos/niclindh/1389750548/sizes/l/
      http://www.flickr.com/photos/mattimattila/4863055461/sizes/l/
      http://www.flickr.com/photos/ezraw/150333360/sizes/l/
      http://www.flickr.com/photos/21031300@N02/4982194969/sizes/l/
      http://www.flickr.com/photos/ambermarie/3805836002/sizes/l/
      http://www.flickr.com/photos/cmaccubbin/2846650238/
      http://www.flickr.com/photos/paloetic/4452374917/sizes/l/
      http://socialfresh.com/wp-content/uploads/2010/05/grizzly-groupon.jpg
      http://www.flickr.com/photos/caesarsebastian/4750048656/sizes/l/
      http://www.flickr.com/photos/nikonvscanon/3166595271/sizes/o/
      http://verticaljumpzone.com/images/verticaljump.jpg
      http://www.flickr.com/photos/brenda-starr/3509344100/sizes/t/