모바일 시대 , 웹의 역할과방향            Page 1
OS competition   Mobile Industry   = Competition among Operation Systems                                           Page 2
Mobile OS Evolution   Mobile Operation Systems’ Evolution    Usability, Aesthetic design                                 ...
Mobile Eco system   Mobile Operation Systems’ Evolution                                         Page 4
UX is really important    Bar      QWERTY                DOP+     Mid Size   Big Size    QWERTY   Slide      DOP        St...
Application Era.    Application is opportunity to get success in Mobile    industry.                                      ...
Service Platform   Mobile Service have been evolved on platform.                          VS.                             ...
Service Platform   Including Facebook, A lot of web service platform   affect Mobile clone.                               ...
Web OS Platform   Not yet Web OS, but Web service platform                                              Page 9
Who had owner of UX   Different OS UI makes Users difficult.                                            Page 10
Web? App?       What does the mobile UX look like? App             Mobile Web       App       Mobile Web                  ...
Native Apps   Mobile Services(Apps) from OS Provider                                            Page 12
3RD Party Service Platform   Globally 3RD Party Venture companies are growing up.   They have their own UX for customer.  ...
Dilemma   Without Service platform    No attractiveness for customer   With Service platform    UX differentiation occur...
Web will be the key   Many of apps will be made of web technology.                                •One source Multi use   ...
The Big Question mark?   “Our Biggest Mistake Was Betting Too Much On   HTML5”   “Its not that HTML5 is bad. Im actually, ...
Need to have strategy         Slow response          Performance                App     Native function support           ...
EOD      Page 18
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모바일 시대, 웹의 역할과 방향

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모바일 시대, 웹의 역할과 방향

  1. 1. 모바일 시대 , 웹의 역할과방향 Page 1
  2. 2. OS competition Mobile Industry = Competition among Operation Systems Page 2
  3. 3. Mobile OS Evolution Mobile Operation Systems’ Evolution  Usability, Aesthetic design Page 3
  4. 4. Mobile Eco system Mobile Operation Systems’ Evolution Page 4
  5. 5. UX is really important Bar QWERTY DOP+ Mid Size Big Size QWERTY Slide DOP Stylus Tablet Tablet Pen Touching Typing Touching Touching Watching Typing Touching Touching Watching Watching Drawing Writing Page 5
  6. 6. Application Era. Application is opportunity to get success in Mobile industry. Page 6
  7. 7. Service Platform Mobile Service have been evolved on platform. VS. Page 7
  8. 8. Service Platform Including Facebook, A lot of web service platform affect Mobile clone. Page 8
  9. 9. Web OS Platform Not yet Web OS, but Web service platform Page 9
  10. 10. Who had owner of UX Different OS UI makes Users difficult. Page 10
  11. 11. Web? App? What does the mobile UX look like? App Mobile Web App Mobile Web Page 11
  12. 12. Native Apps Mobile Services(Apps) from OS Provider Page 12
  13. 13. 3RD Party Service Platform Globally 3RD Party Venture companies are growing up. They have their own UX for customer. Page 13
  14. 14. Dilemma Without Service platform  No attractiveness for customer With Service platform  UX differentiation occurs Page 14
  15. 15. Web will be the key Many of apps will be made of web technology. •One source Multi use •Multi device Same experience Page 15
  16. 16. The Big Question mark? “Our Biggest Mistake Was Betting Too Much On HTML5” “Its not that HTML5 is bad. Im actually, on long- term, really excited about it” “One of the things thats interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.” Page 16
  17. 17. Need to have strategy Slow response Performance App Native function support VS. Multi device support Web Mainly view function support 1. 2. 3. Web App App App Web Web Page 17
  18. 18. EOD Page 18

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