Distribution in Europe & Asia
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Entering Foreign Markets: Rewards vs. Risks /Complexity ...
Entering Foreign Markets: Rewards vs. Risks /Complexity
International trade is a risky yet extremely rewarding business. Expanding globally offers companies huge growth opportunities. However to ensure success, companies need to adjust their consumer and customer proposition to the needs and dynamics of the market they are expanding into. During this process, companies learn that there are no substitutes for local intelligence, contact networks and field experience
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