Why going Mobile Is EssentialPresentation Transcript
The Mobile Web
The ‘Wires’ are being cut!
Wireless Subscriber Connections 321.7M
Wireless Penetration equals
# of active units divided by the total U.S. and territorial
population (Puerto Rico, Guam and the USVI)
% of U.S. Households
Direct Carrier Jobs 229,921
Wireless Carrier Payroll2
Direct Carrier Wages
Annualized Total Wireless Revenues $178.4B
Annualized Wireless Data Revenues $68.3B
Annualized Incremental Capital Investment $25.4B
Annualized Minutes of Use 2.32T
Monthly Text Messages 184.3B
Annualized Yearly Text Messages 2.27T
Cell Sites 285,561
Size of wireless industry in the US in 2012
“Why is the wireless industry so big?”
Let’s see just why…
Smartphone use is Growing
1. There are over 250 MILLION mobile users in
the US alone
2. There are over 310 MILLION mobile devices
in the US
3. By 2013 more people will use their mobile
phones than PC’s to get online
4. Mobile searches have grown by more than
400% since 2010
5. 80% of customers abandon a mobile
website if they have a bad user experience
Some more statistics
This is going on worldwide
This change is happening quickly.
Growth in phones
Growth in users
How do you use your smartphone?
“What about the people who use
mobile, how do they behave?”
Very different than you might think!
What is special about mobile users?
Mobile users are local
and looking to buy!
• 95% of mobile users have
searched for local information
• 61% of users call a business
• 90% of these people act within
Mobile users are
65% have read
50% of mobile searches
lead to purchases!!
Mobile users are demanding
They do not settle for less
• 71% of them expect a mobile site to load as fast as
a desktop pc website.
• 60% of them expect a mobile site to load in 3 seconds or less.
•78% will retry the site two times or less if it does not load
• 57% of mobile users
will not recommend a
business with a bad
• 40% have turned to a
After having a bad mobile
• 23% of adults have cursed at their
Phone when a site failed to work.
“But don’t people behave differently
with how they use their phones all
around the world?”
Where do people use smart phones?
“My business caters to women, isn’t
mobile just a geeky guys toy?”
Mobile isn’t just a guys tech toy!
Mobile Effects Conventional Advertising
Why is being mobile critically important
to existing advertising?
Because when people see an advertisement
they your business to find you
Google is the #1 most heavily trafficked website
on the internet.
There are an estimated 3-5 Billion searches done
on Google each and every day!
“Why should I go mobile with my
business? – I want specifics”
Ok, let’s recap what the stats mean!
You need to go mobile
The statistics are obvious
& The benefits are many
Reach more customers
With a mobile site you can reach up to 45%
Give your current customers ease of use
By making your website mobile-accessible you increase the
ease of use for your customers – and profit for you.
Add vital features to your business
No matter what business by going mobile you will be
adding a vital feature to your business.
• Click 2 Call
• Click 2 Email
• Click 2 Map
• Click 2 Text (SMS)
Your site isn’t mobile?
Some things aren’t a choice
• Apple computer is the largest tech company
on the planet.
• Their flagship product is the iPhone
• The iPhone is so popular and sells so many
units it has a direct impact on the GDP of
the US economy.
• If your site cannot load on it you are losing
Read Full Article Here
People search for many businesses in times of need.
• The car is broken down on the side of the road
• They need a last minute caterer
• They need a plumber ASAP
• They need a restaurant last minute
• Their power is out they need an electrician
• They are stranded and need a cab
• They just got a DUI and need an attorney
There are endless instances where brand image means much much less than
The prospects your missing
Times of need for them are sales for you!
Bridge with your prospects
Mobile websites are not PC websites!
Mobile websites are designed
to be fast, lightweight and
easy to use. They are designed to
allow customers to search, find you
and call, email or text you.
“What features do mobile sites need?”
That’s a great question!
The most important feature
of any mobile website?
Mobile websites must be designed
with the following things in mind:
1. Thumb Friendly Navigation
Big user friendly buttons that are
easy to click from a mobile phone.
2. Fast Loading!
Mobile websites must be lightweight and
3. Feature Rich
Your mobile site must contain features that get you
customers and make you money. Click 2 Call, Click 2
Text, Click 2 Map.
Restaurant Menus Image Galleries
Click 2 Email
Click 2 Text
Click 2 Call
• Click 2 Call
• Click 2 Text
• Click 2 Email
• Restaurant Menus
• OpenTable Integration
• Image Galleries
• YouTube Videos
• Google Checkout
• PayPal Buttons
“How does the technology work?”
Unlike our competitors who require you to go through
a lengthy re-development process for your mobile site we
We use state of the art technology to read your
existing PC Website and convert it to mobile.
How our sites work in detail
We utilize a proprietary virtual framework that
may be accurately described as ‘a machine’ or
program that runs on our servers.
This machine is fed the URL of your existing
website and it reads your entire website.
From this reading it generates a ‘mobilized’ version
of your website – like the one you probably
saw in the site simulation you received.
How our sites work
Once your sites ‘mobilized’ version is generated that’s when
our designers take over.
Our designers work through site page by page tweaking code
elements and adding the necessary mobile features.
How our sites work
Next we show you your site inside of a mobile
simulation – to give you an idea of what its going
to look like.
You are free to request changes from us and we will
Once you are done making changes and happy with
how your site will be we upload the specialized
Redirection script onto your current PC website.
Mobile User PC User
Once constructed your mobile website is put online
and your old website is made ‘smart’ by use of an
intelligent script. This script reads what kind of
computer or device users to your site are on.
If they are on a mobile device the mobile site
How our sites work
Your mobile site which is hosted with us will automatically
sync every 2-5 minutes with your PC website.
Changes on your PC site are read by our ‘machine’ and
translated over – so your mobile site is never
out of date.
“What are some ways the site will be
used by my customers?”
Let’s take a look!
Scenarios of Mobile Use
There are many common scenarios where a
mobile site is extremely likely to benefit a
Let’s take a look at a few common scenarios
in the following industries:
Taxi Cab Company
John and Sandy are on a date watching a movie.
Being a thoughtful guy John pre-booked seats at a
local Chinese restaurant.
During the movie Sandy let John know her favorite
food is Italian.
Thankfully John brought his iPhone with him and while
on leave at the restroom John looked up an Italian restaurant and
booked seats through the restaurants mobile website with OpenTable.
After a late meeting on a rainy day in Chicago
Marsha left her office to hail a cab.
Marsha waited impatiently outside her office for
Not seeing a cab come by and being in a hurry
Marsha opened her Android smartphone and
Google searched for a Chicago Taxi company.
She found a cab company and using click to call
she called them.
Marsha was on her way in minutes.
Cindy was in a hurry after picking up her three children
from school. She had to get to the grocery store in a
During her drive to the grocery store her sister called
informing her that she would be early for this evenings
In haste to get the kids out of the car and being distracted
by her phone, Cindy accidentally left her keys inside of her
After going about her business buying a load of groceries for
tonight’s dinner Cindy came back to her car with her children
only to find herself locked out.
Cindy immediately went on her smartphone and searched
for a local locksmith.
Within seconds of conducting her search cindy found the
mobile website of a locksmith and her dinner was saved.
“Do I need a mobile app?”
No, not necessarily!
Mobile Apps .v. Mobile Websites
There are numerous differences between mobile applications
and mobile websites.
In this presentation we will be covering the differences that
exist and highlighting why – for most businesses – mobile
websites offer a supreme advantage.
First lets understand and define what exactly a
mobile application is.
A mobile application is a piece of installable
software that (typically) is hosted within one of
the major app stores – Google or Apple’s stores.
The application runs natively (actually on the
device) and usually can launch fairly quickly.
Apps come in all shapes and sizes and run the
gamut from playable games to banking software.
Mobile App Technology
Mobile applications operate entirely differently
than mobile websites. Since they run natively on
the device they were made for they can offer a
broad array of features which may seem
advantageous to business.
1. Push data (send messages to users)
2. Fast Load Times (they are apps the run fast)
3. Big feature sets (user editable features)
The above features are great, they offer users an
an experience that may in some cases present as
being far superior to a mobile website.
But lets understand what is required to get that
Mobile websites are website custom designed to
load quickly on mobile phones and offer a design
which is uniquely tailored to mobile devices.
Unlike mobile applications mobile sites do not
require installation nor do they require any
downloading or configuration to function.
The Problem With Apps
We already said apps have big feature sets and
can do things that mobile websites cannot do – so
they must be great right? WRONG!
In order for those features to be relevant they
need to be utilized by a human being – a
customer, a prospect.
This is where the biggest problem of apps comes
in for most businesses – and why they are a
horrible thing to sell to most businesses.
In order for an app to be utilized it needs to be
In order for an app to be utilized it has to be
compelling enough for a user to utilize it.
In order for a user to utilize it, it needs to
conveniently placed on their phone.
The Biggest Problem Of All
The biggest problem of mobile apps by far is
Mobile apps –unlike sites, are built to run natively
on a given platform.
If the app is not built for each device – and
updated for each device, it will not work on those
A mobile site works
on all platforms!
Who Apps Make Sense For
Apps do make sense for some businesses – big
For an app to add value and be relevant to a
business it has to be downloaded, it has to be
utilizable and it has to be utilized.
For most small business having an app makes no
sense – they lack marketing budgets or user bases
big enough to ever ensure their app will be used.
For big businesses – with big budgets and huge
user bases – however an app may make perfect
Mobile Sites Rock!
For most ordinary small businesses having a
mobile website is the absolute best route they
could go when the alternative is a mobile app.
The reason is simple – prospects. Today more and
more consumers are browsing the internet and
when those consumers happen upon the small
businesses website on their mobile devices, they
will be presented with a good user experience.
Mobile websites do not require downloading to
use nor do they require anything more than a
bookmark to browse back to.
They are the common sense choice of small