Personal Branding Your Social Media Brand Jason Falls YPAL & Social Media Club Louisville Louisville, Ky. September 15, 2009

Helps You Get Jobs Helps You Get Clients/Customers Leads To Personal & Professional Opportunity Protects Your Reputation

Helps You Get Jobs

Helps You Get Clients/Customers

Leads To Personal & Professional Opportunity

Protects Your Reputation

How Do You Establish Yours? Discover Your Brand What sets you apart? What do you want to set you apart? What will make you happy?

Discover Your Brand

What sets you apart?

What do you want to set you apart?

What will make you happy?

Key Elements of Personal Branding A strong personal value statement A plan to differentiate your brand from the competition A powerful marketing strategy Dan Schawbel, Me 2.0

A strong personal value statement

A plan to differentiate your brand from the competition

A powerful marketing strategy

Dan Schawbel, Me 2.0

Activate Your Brand Actions Resume Social Profiles Images/Avatars Videos It All Leads To SERPs

Actions

Resume

Social Profiles

Images/Avatars

Videos

It All Leads To SERPs

How To Grow Your Brand Be Bold Be Nice Be Real Be Involved Be Available

Be Bold

Be Nice

Be Real

Be Involved

Be Available

Proof First 5 Pages of Google All but 5 entries on first 5 pages of Yahoo Jason Falls – Politician in North Carolina Jason Falls – Movie blogger Damn Metallica bass player is clumsy

First 5 Pages of Google

All but 5 entries on first 5 pages of Yahoo

Jason Falls – Politician in North Carolina

Jason Falls – Movie blogger

Damn Metallica bass player is clumsy

Network On- and Off-Line Fish Where The Fish Are Blogs of others in your field Local voices in your space Clients, Customers, Potential Employers Never Underestimate The Value Of Face-To-Face Professional Organizations Conferences You’re Always “On”

Fish Where The Fish Are

Blogs of others in your field

Local voices in your space

Clients, Customers, Potential Employers

Never Underestimate The Value Of Face-To-Face

Professional Organizations

Conferences

You’re Always “On”

What’s The Negative? Keep Your Ego In Check Company vs. Personal Time Company vs. Personal Benefit There’s A Difference Between Empowerment And Power Your Brand Isn’t The Only One

Keep Your Ego In Check

Company vs. Personal Time

Company vs. Personal Benefit

There’s A Difference Between Empowerment And Power

Your Brand Isn’t The Only One

Consider The Company 2009 Deloitte Survey 60% of executives say they have right to know 53% of employees say social networking not an employer’s concern. 30% never consider what their boss or customers might think before posting 74% believe activity make it easier to damage a company’s reputation 17% of executives have a program dedicated to monitoring and mitigating 24% have formal guidelines for the use of social media among their people.

2009 Deloitte Survey

60% of executives say they have right to know

53% of employees say social networking not an employer’s concern.

30% never consider what their boss or customers might think before posting

74% believe activity make it easier to damage a company’s reputation

17% of executives have a program dedicated to monitoring and mitigating

24% have formal guidelines for the use of social media among their people.

Your Next Job Is At Stake 2009 Jump Start Social Media Study 75% of hiring managers research job candidates on LinkedIn 48% look at Facebook pages 26% read candidate’s Twitter streams 66% start looking for candidates on LinkedIn 23% start looking for candidates on Facebook 16% start looking on Twitter

2009 Jump Start Social Media Study

75% of hiring managers research job candidates on LinkedIn

48% look at Facebook pages

26% read candidate’s Twitter streams

66% start looking for candidates on LinkedIn

23% start looking for candidates on Facebook

16% start looking on Twitter

Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web: socialmediaexplorer.com

Jason’s Wallpaper