• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
YMCA Marketing & IT Keynote
 

YMCA Marketing & IT Keynote

on

  • 1,310 views

Jason Falls's opening keynote from the 2011 YMCA Marketing and IT Conference. Kansas City, Mo.

Jason Falls's opening keynote from the 2011 YMCA Marketing and IT Conference. Kansas City, Mo.

Statistics

Views

Total Views
1,310
Views on SlideShare
1,295
Embed Views
15

Actions

Likes
1
Downloads
8
Comments
0

2 Embeds 15

http://www.socialmediaexplorer.com 13
http://www.linkedin.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    YMCA Marketing & IT Keynote YMCA Marketing & IT Keynote Presentation Transcript

    • Y-SOCIALThe New Era of Marketing for YMCAs October 3, 2011 Kansas City, Mo.
    • People are Running From This Image: Caption
    • They Want This Image: Caption
    • Where is it taking us? Image: Ra2 Studio - Shutterstock.com
    • It’s Not About TechnologySocial Networks are made of people,not organizations. Communications there is personal.
    • What does that mean? iSotckphoto
    • How Do We Do Market?•Purposefully avoid pitching•Illustrate your expertise, not your catalog•Over share that of others•Designate a channel for buyers only•Offer to inform or help “if they’re interested”•Be confident that you offer value•Make the conversation about them social media explorer | AcuSport Dealer Show
    • We Must Build Trust Image: Caption
    • But don’t forget ...When you add the word“marketing” to the phrase “social media” you’re talking about business! social media explorer | AcuSport Dealer Show
    • What Social Media Can Do•Improve branding and awareness•Protect and improve reputation•Extend public relations•Build community or advocacy•Increase customer satisfaction•Harvest research & development•Drive sales or leads social media explorer | AcuSport Dealer Show
    • What does this mean for the Y? Image: Caption
    • Produce Great Content Matt Callow - Shutterstock.com
    • How Do I Do It? • Define who you want to reach • Define why you want to reach them • Define what you’ll say • Define how you’ll reach them social media explorer | AcuSport Dealer Show
    • What You Can Do • Learn what the tools/platforms can do • Research what your target audiences are doing online • Develop ways to add value to that online experience • Present clear calls-to-action that drive your business metrics social media explorer | AcuSport Dealer Show
    • What about ROI? Image: Caption
    • What Social Media Can Do•Improve branding and awareness•Protect and improve reputation•Extend public relations•Build community or advocacy•Increase customer satisfaction•Harvest research & development•Drive sales or leads social media explorer | AcuSport Dealer Show
    • Better Question:Customer
Sa,sfac,on
Scores New
Product
Ideas Higher
Search
Engine
Results Higher
Q‐Scores More
Subscribers Higher
Reten,on
Rate What
do
I
get
in
return? More
Online
Media
Coverage Lower
Cost‐Per
Lead Lower
Call
Center
Costs Website
Traffic Faster
Response
Times social media explorer | AcuSport Dealer Show
    • My challenge to you ... Become a content and engagement resource to your audience online ... As you are a physical and programming one offline. social media explorer | AcuSport Dealer Show
    • Thank You! ENGAGESocialMediaExplorer.com LEARNExploringSocialMedia.com READNoBullshitSocialMedia.com social media explorer | AcuSport Dealer Show