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Social Media & Your City

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Jason Falls's presentation on social media to the Kentucky League of Cities, Sept. 25, 2009.

Jason Falls's presentation on social media to the Kentucky League of Cities, Sept. 25, 2009.

Published in: Business, Technology

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  • 1. Social Media & Your City Kentucky League of Cities Jason Falls Social Media Explorer 2009 KLC Conference Covington, Ky. September 25, 2009
  • 2.
    • Social Media Is thought of as technology
      • Computer software and tools
      • Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging
      • Most no more complicated than your email software
      • Many if not most are FREE!
  • 3.
    • Way To Communicate
      • Consumers rely on personal contact for referrals, information, recommendations and more
      • Social Networks are made of people, not organizations. Communications there is one-to-one, personal .
      • Interested parties cluster around topics important to them.
      • Enables situational awareness of issues/observation deck for interactions
    Hat Tip: Scott Clark, BuzzMaven.com
  • 4.
    • Marry The Tools & The Communications
      • Employ relevant social tools on your website
      • Deploy relevant content/interaction on social outposts
      • Make your content ultimately portable
        • RSS Feeds, Mobile Versions
      • Collaborate with your audiences
        • Wikis, Google Docs, Live Collaboration
  • 5.
    • Content Is King
    • Content-Centric Websites Win Search
      • Search Engines Reward Recent & Frequent
      • Search Engines Reward Inbound Links
    • Content & Social Tools Engage Users
    • Collaborative Platforms Are Portable
    Image: Peter Mooij on Shutterstock.com
  • 6.
    • Listen First
    • Provide Content (Give To Get)
    • Think Connections & Collaboration
      • Participate on social networks
      • Explore social tools
    • Human Connections Require Human Resources
  • 7.
    • Listen First
      • Search
      • Alerts
      • Twitter Search
      • RSS
  • 8.
    • RSS
      • Google Reader
      • Bloglines
      • Netvibes
  • 9.  
  • 10.
      • Twitter as EMS channel
      • Twitter as voting mechanism
      • Facebook as public discussion forum
      • Instant polling on website
      • Podcasts/Video Casts/YouTube
      • Google Moderator
      • UStream.tv
  • 11.
      • http://www.buzzmaven.com/klc
  • 12. Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web: socialmediaexplorer.com