Social Media & Your City
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Social Media & Your City

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Jason Falls's presentation on social media to the Kentucky League of Cities, Sept. 25, 2009.

Jason Falls's presentation on social media to the Kentucky League of Cities, Sept. 25, 2009.

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    Social Media & Your City Social Media & Your City Presentation Transcript

    • Social Media & Your City Kentucky League of Cities Jason Falls Social Media Explorer 2009 KLC Conference Covington, Ky. September 25, 2009
      • Social Media Is thought of as technology
        • Computer software and tools
        • Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging
        • Most no more complicated than your email software
        • Many if not most are FREE!
      • Way To Communicate
        • Consumers rely on personal contact for referrals, information, recommendations and more
        • Social Networks are made of people, not organizations. Communications there is one-to-one, personal .
        • Interested parties cluster around topics important to them.
        • Enables situational awareness of issues/observation deck for interactions
      Hat Tip: Scott Clark, BuzzMaven.com
      • Marry The Tools & The Communications
        • Employ relevant social tools on your website
        • Deploy relevant content/interaction on social outposts
        • Make your content ultimately portable
          • RSS Feeds, Mobile Versions
        • Collaborate with your audiences
          • Wikis, Google Docs, Live Collaboration
      • Content Is King
      • Content-Centric Websites Win Search
        • Search Engines Reward Recent & Frequent
        • Search Engines Reward Inbound Links
      • Content & Social Tools Engage Users
      • Collaborative Platforms Are Portable
      Image: Peter Mooij on Shutterstock.com
      • Listen First
      • Provide Content (Give To Get)
      • Think Connections & Collaboration
        • Participate on social networks
        • Explore social tools
      • Human Connections Require Human Resources
      • Listen First
        • Search
        • Alerts
        • Twitter Search
        • RSS
      • RSS
        • Google Reader
        • Bloglines
        • Netvibes
    •  
        • Twitter as EMS channel
        • Twitter as voting mechanism
        • Facebook as public discussion forum
        • Instant polling on website
        • Podcasts/Video Casts/YouTube
        • Google Moderator
        • UStream.tv
        • http://www.buzzmaven.com/klc
    • Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web: socialmediaexplorer.com