Social Media & Your City Kentucky League of Cities Jason Falls Social Media Explorer 2009 KLC Conference Covington, Ky. September 25, 2009

Social Media Is thought of as technology Computer software and tools Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging Most no more complicated than your email software Many if not most are FREE!

Social Media Is thought of as technology

Computer software and tools

Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging

Most no more complicated than your email software

Many if not most are FREE!

Way To Communicate Consumers rely on personal contact for referrals, information, recommendations and more Social Networks are made of people, not organizations. Communications there is one-to-one, personal . Interested parties cluster around topics important to them. Enables situational awareness of issues/observation deck for interactions Hat Tip: Scott Clark, BuzzMaven.com

Way To Communicate

Consumers rely on personal contact for referrals, information, recommendations and more

Social Networks are made of people, not organizations. Communications there is one-to-one, personal .

Interested parties cluster around topics important to them.

Enables situational awareness of issues/observation deck for interactions

Marry The Tools & The Communications Employ relevant social tools on your website Deploy relevant content/interaction on social outposts Make your content ultimately portable RSS Feeds, Mobile Versions Collaborate with your audiences Wikis, Google Docs, Live Collaboration

Marry The Tools & The Communications

Employ relevant social tools on your website

Deploy relevant content/interaction on social outposts

Make your content ultimately portable

RSS Feeds, Mobile Versions

Collaborate with your audiences

Wikis, Google Docs, Live Collaboration

Content Is King Content-Centric Websites Win Search Search Engines Reward Recent & Frequent Search Engines Reward Inbound Links Content & Social Tools Engage Users Collaborative Platforms Are Portable Image: Peter Mooij on Shutterstock.com

Content Is King

Content-Centric Websites Win Search

Search Engines Reward Recent & Frequent

Search Engines Reward Inbound Links

Content & Social Tools Engage Users

Collaborative Platforms Are Portable

Listen First Provide Content (Give To Get) Think Connections & Collaboration Participate on social networks Explore social tools Human Connections Require Human Resources

Listen First

Provide Content (Give To Get)

Think Connections & Collaboration

Participate on social networks

Explore social tools

Human Connections Require Human Resources

Listen First Search Alerts Twitter Search RSS

Listen First

Search

Alerts

Twitter Search

RSS

RSS Google Reader Bloglines Netvibes

RSS

Google Reader

Bloglines

Netvibes

Twitter as EMS channel Twitter as voting mechanism Facebook as public discussion forum Instant polling on website Podcasts/Video Casts/YouTube Google Moderator UStream.tv

Twitter as EMS channel

Twitter as voting mechanism

Facebook as public discussion forum

Instant polling on website

Podcasts/Video Casts/YouTube

Google Moderator

UStream.tv

http://www.buzzmaven.com/klc

http://www.buzzmaven.com/klc

Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web: socialmediaexplorer.com