Social Media & Your City Kentucky League of Cities Jason Falls Social Media Explorer 2009 KLC Conference Covington, Ky. Se...
<ul><li>Social Media Is thought of as technology </li></ul><ul><ul><li>Computer software and tools </li></ul></ul><ul><ul>...
<ul><li>Way To Communicate </li></ul><ul><ul><li>Consumers rely on  personal  contact for referrals, information, recommen...
<ul><li>Marry The Tools & The Communications </li></ul><ul><ul><li>Employ relevant social tools on your website </li></ul>...
<ul><li>Content Is King </li></ul><ul><li>Content-Centric Websites Win Search </li></ul><ul><ul><li>Search Engines Reward ...
<ul><li>Listen First </li></ul><ul><li>Provide Content (Give To Get) </li></ul><ul><li>Think Connections & Collaboration <...
<ul><li>Listen First </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Alerts </li></ul></ul><ul><ul><li>Twitter Sea...
<ul><li>RSS </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>Bloglines </li></ul></ul><ul><ul><li>Netvibes <...
 
<ul><ul><li>Twitter as EMS channel </li></ul></ul><ul><ul><li>Twitter as voting mechanism </li></ul></ul><ul><ul><li>Faceb...
<ul><ul><li>http://www.buzzmaven.com/klc </li></ul></ul>
Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter:  @JasonFalls Phone:  502.619.328...
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Social Media & Your City

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Jason Falls's presentation on social media to the Kentucky League of Cities, Sept. 25, 2009.

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Social Media & Your City

  1. 1. Social Media & Your City Kentucky League of Cities Jason Falls Social Media Explorer 2009 KLC Conference Covington, Ky. September 25, 2009
  2. 2. <ul><li>Social Media Is thought of as technology </li></ul><ul><ul><li>Computer software and tools </li></ul></ul><ul><ul><li>Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging </li></ul></ul><ul><ul><li>Most no more complicated than your email software </li></ul></ul><ul><ul><li>Many if not most are FREE! </li></ul></ul>
  3. 3. <ul><li>Way To Communicate </li></ul><ul><ul><li>Consumers rely on personal contact for referrals, information, recommendations and more </li></ul></ul><ul><ul><li>Social Networks are made of people, not organizations. Communications there is one-to-one, personal . </li></ul></ul><ul><ul><li>Interested parties cluster around topics important to them. </li></ul></ul><ul><ul><li>Enables situational awareness of issues/observation deck for interactions </li></ul></ul>Hat Tip: Scott Clark, BuzzMaven.com
  4. 4. <ul><li>Marry The Tools & The Communications </li></ul><ul><ul><li>Employ relevant social tools on your website </li></ul></ul><ul><ul><li>Deploy relevant content/interaction on social outposts </li></ul></ul><ul><ul><li>Make your content ultimately portable </li></ul></ul><ul><ul><ul><li>RSS Feeds, Mobile Versions </li></ul></ul></ul><ul><ul><li>Collaborate with your audiences </li></ul></ul><ul><ul><ul><li>Wikis, Google Docs, Live Collaboration </li></ul></ul></ul>
  5. 5. <ul><li>Content Is King </li></ul><ul><li>Content-Centric Websites Win Search </li></ul><ul><ul><li>Search Engines Reward Recent & Frequent </li></ul></ul><ul><ul><li>Search Engines Reward Inbound Links </li></ul></ul><ul><li>Content & Social Tools Engage Users </li></ul><ul><li>Collaborative Platforms Are Portable </li></ul>Image: Peter Mooij on Shutterstock.com
  6. 6. <ul><li>Listen First </li></ul><ul><li>Provide Content (Give To Get) </li></ul><ul><li>Think Connections & Collaboration </li></ul><ul><ul><li>Participate on social networks </li></ul></ul><ul><ul><li>Explore social tools </li></ul></ul><ul><li>Human Connections Require Human Resources </li></ul>
  7. 7. <ul><li>Listen First </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Alerts </li></ul></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><li>RSS </li></ul></ul>
  8. 8. <ul><li>RSS </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>Bloglines </li></ul></ul><ul><ul><li>Netvibes </li></ul></ul>
  9. 10. <ul><ul><li>Twitter as EMS channel </li></ul></ul><ul><ul><li>Twitter as voting mechanism </li></ul></ul><ul><ul><li>Facebook as public discussion forum </li></ul></ul><ul><ul><li>Instant polling on website </li></ul></ul><ul><ul><li>Podcasts/Video Casts/YouTube </li></ul></ul><ul><ul><li>Google Moderator </li></ul></ul><ul><ul><li>UStream.tv </li></ul></ul>
  10. 11. <ul><ul><li>http://www.buzzmaven.com/klc </li></ul></ul>
  11. 12. Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web: socialmediaexplorer.com
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