Social Media Strategies

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Scott Clark, Nick Huhn and Jason Falls of Social Media Club Louisville's presentation for the Digital Dialog session at Lexington Ad Club, Nov. 6, 2008.

Scott Clark, Nick Huhn and Jason Falls of Social Media Club Louisville's presentation for the Digital Dialog session at Lexington Ad Club, Nov. 6, 2008.

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  • 1. Social Web Strategies Marketing in a Web 2.0 World Scott Clark | Nick Huhn | Jason Falls Lexington Advertising Club Lexington, Ky. November 6, 2008
  • 2.
    • What is it?
    • Where does it live?
    • Who should be in charge of it?
    • How much and what do I get?
    • Where does search fit?
  • 3.
    • No Longer A Monologue
    • Conversation Demands Humanity
    • Openness Leads To Rewards
    • An Investment Of Time & People
  • 4.
    • Expand Reach Of Messaging
    • Excite Your Fans, Customers
    • Connect With New Audiences
    • Research Or Harvest Insights, Needs, Opinions
    • Listen And Facilitate Dialog
  • 5. What’s The Mechanism
    • Blogs
    • Instant Messaging/Chat/Microblogging
    • Social Networks
    • News Aggregators
    • Bookmarking Sites
    • User-Generated Video, Photos, Audio
    • Collaborative Creation & Feedback
  • 6. Prove It!
  • 7. But I’m A Small Business!
  • 8. Organic/Natural Search Marketing
    • The Left Side of Search (80-85% of all result clicks)
    • Search Engines ♥ ’s Social Media Content
    • Good Content -> Links -> Authority -> Rank
    • Search Amplifies Reputation Problems
    • Link-Bait -> Social Bookmarks -> Links -> Rank
    • Businesses Neglect Even the EASY Stuff.
    • Google Local, Yahoo! Local, Superpages – EASY!!!
    • Encouraging Positive Ratings? EASY!!!
  • 9. Paid Search Advertising
    • Google, yahoo!, Microsoft, facebook, myspace, stumbleupon, etc.
    • Pay per click, pay per thousand, pay per action
    • Advertise at the “moment of curiosity”
    • Geographic and demographic targeting
    • Measurability and accountability
    • Can be used for reputation management too.
    • But….80%+ sites not ready for paid search traffic
    • And…90%+ campaigns set up improperly
  • 10. What’s My ROI?
    • Remember What Social Media Does
      • Expand Reach Of Messaging
      • Excite Your Fans, Customers
      • Connect With New Audiences
      • Research Or Harvest Insights, Needs, Opinions
      • Listen And Facilitate Dialog
    • Ask The Right Questions
      • Do you hold your architect accountable for your stock price?
  • 11. Tying It All Together
      • Think Of Social Media As:
      • Reputation Management
      • Brand Building
      • Public & Customer Relations Think Of Search As:
      • Way To Drive Customers To You
      • Way To Drive Customers To Interact With You
  • 12. Where Do I Start?
    • Listen
      • People are talking about you.
    • Participate
      • Why aren’t you talking about you?
    • Collaborate
      • Engaged and enthusiastic fans market for you.
  • 13. Let’s Connect Jason Falls Director of Social Media Doe-Anderson www.socialmediaexplorer.com O: 502.815.3257 | Twitter: @JasonFalls Scott Clark Internet Marketing Consultant Search Engine Optimization Expert www.websiteadvice.com O: 859.268.0664| Twitter: @ScottClark Nick Huhn Creative Versatilist Internet Marketing Consultant www.nickhuhn.com O: 502.876.9148 | Twitter: @NickHuhn