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Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
Social Media Monitoring - Cory Hartlen
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Social Media Monitoring - Cory Hartlen

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Cory Hartlen's presentation slides from the Exploring Social Media Business Summit, May 18, 2011 - Toledo, Ohio.

Cory Hartlen's presentation slides from the Exploring Social Media Business Summit, May 18, 2011 - Toledo, Ohio.

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Transcript

  • 1. Social Media
    Listening and Beyond
    Presented by @CoryHartlen
    Product Marketing @radian6
  • 2. | The five c’s of social marketing
    The New Framework:
    The 5 C’s
  • 3. | content
    Content Is King!
  • 4. | Community
    Community
  • 5. |conversation
    Conversation
  • 6. |collaboration
    Collaboration
  • 7. |connections
    Connections
  • 8. Getting a Foothold
    in Social Media.A Get-Started Guide For Businesses
  • 9. | You’ve heard the buzz.
    You’ve heard the buzz.
    1. Get Educated.
    2. Listen.
    3. Find Your Personality.
    4. Define Success.
    5. Participate.
    6. Measure, Measure, Measure.
  • 10. | You’ve heard the buzz.
    1. Get Educated.
    Books
    Blogs
    Web Sites
  • 11. | You’ve heard the buzz.
    2. Listen. Brand, Competition, Industry
    How to get started: Freebies
    NetVibes • Google Alerts • Twitter Search
    Technorati • Social Mention • Backtype.com
    BoardTracker and BoardReader • Paid Solutions
  • 12. | You’ve heard the buzz.
    Memes
    Ideas
    Compliments
    Complaints
    Crisis
    Influencers
    Crowds
    Competition
    Campaign
    Needs
  • 13. | You’ve heard the buzz.
    3. Find Your Personality.
    Social media will not succeed unless the
    people behind it are excited about doing it.
  • 14. | You’ve heard the buzz.
    4. Define Success. Are you hitting the mark?
    You have to know what you want out of this game. Write it down, and tie each goal back to your larger business picture
    • Increased Brand Awareness
    • 15. More Site Traffic
    • 16. Increase Product Sales
    • 17. Reduce Customer Support Costs
  • | You’ve heard the buzz.
    5. Participate.
    You have to be part of the conversation, and that means understanding and embracing the culture of social media.
  • 18. | You’ve heard the buzz.
    6. Measure, Measure, Measure.
    Focus on ways to measure the effects
    that the relationships you build
    have on your business.
  • 19. | Social Media planning Grid
    Your Clients Brand
    Your Clients Competitors
    Your Clients Industry
    Listen
    1
    2
    3
    4
    5
    6
    Measure
    7
    8
    9
    Engage
    17
  • 20. | Avoid the Silo’s
    Blogs
    Forums
    Facebook
    Twitter
    YouTube
    Marketing
    PR
    Regulatory
    Intel
    Cust. Serv.
  • 21. | Community model
    Blogs
    Forums
    Facebook
    Twitter
    YouTube
    Community Team
    Marketing
    PR
    Regulatory
    Intel
    Cust. Serv.
  • 22. | Advanced community model
    Blogs
    Forums
    Facebook
    Twitter
    YouTube
    Community Team
    Marketing
    PR
    Regulatory
    Intel
    Cust. Serv.
  • 23. | ROI Case Studies
    Cirque Du Soleil
    Listening at the point of need
    • Project Management
    • 24. Lead Generation
    • 25. Employee Recruitment
    • 26. Reduce CS Costs
    • 27. ROI Through Web Analytics
  • | ROI Case Studies
    Cirque Du Soleil
    Increase Community Blogger outreach
    Offer Community Specialized Price Point
  • 28. | Listen at the Point of Need
    Listen at the Point of Need:
    Project Management
    Reduce Customer Service Costs
    Lead Generation
    Employee Recruitment
  • 29. | ROI Through Web Analytics
    ROI Through Web Analytics
    Revenue generating conversion points
    Measure Visits, Conversions and Leads
    #V+#C+#L=X
    {(X-C)/C}*100%=ROI
  • 30. Questions?
    Presented by @CoryHartlen
    Product Marketer @radian6
    Radian6.com

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