• Like
  • Save
Social Media Monitoring - Cory Hartlen
Upcoming SlideShare
Loading in...5
×
 

Social Media Monitoring - Cory Hartlen

on

  • 684 views

Cory Hartlen's presentation slides from the Exploring Social Media Business Summit, May 18, 2011 - Toledo, Ohio.

Cory Hartlen's presentation slides from the Exploring Social Media Business Summit, May 18, 2011 - Toledo, Ohio.

Statistics

Views

Total Views
684
Views on SlideShare
673
Embed Views
11

Actions

Likes
1
Downloads
13
Comments
0

1 Embed 11

http://exploringsocialmedia.com 11

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Monitoring - Cory Hartlen Social Media Monitoring - Cory Hartlen Presentation Transcript

    • Social Media
      Listening and Beyond
      Presented by @CoryHartlen
      Product Marketing @radian6
    • | The five c’s of social marketing
      The New Framework:
      The 5 C’s
    • | content
      Content Is King!
    • | Community
      Community
    • |conversation
      Conversation
    • |collaboration
      Collaboration
    • |connections
      Connections
    • Getting a Foothold
      in Social Media.A Get-Started Guide For Businesses
    • | You’ve heard the buzz.
      You’ve heard the buzz.
      1. Get Educated.
      2. Listen.
      3. Find Your Personality.
      4. Define Success.
      5. Participate.
      6. Measure, Measure, Measure.
    • | You’ve heard the buzz.
      1. Get Educated.
      Books
      Blogs
      Web Sites
    • | You’ve heard the buzz.
      2. Listen. Brand, Competition, Industry
      How to get started: Freebies
      NetVibes • Google Alerts • Twitter Search
      Technorati • Social Mention • Backtype.com
      BoardTracker and BoardReader • Paid Solutions
    • | You’ve heard the buzz.
      Memes
      Ideas
      Compliments
      Complaints
      Crisis
      Influencers
      Crowds
      Competition
      Campaign
      Needs
    • | You’ve heard the buzz.
      3. Find Your Personality.
      Social media will not succeed unless the
      people behind it are excited about doing it.
    • | You’ve heard the buzz.
      4. Define Success. Are you hitting the mark?
      You have to know what you want out of this game. Write it down, and tie each goal back to your larger business picture
      • Increased Brand Awareness
      • More Site Traffic
      • Increase Product Sales
      • Reduce Customer Support Costs
    • | You’ve heard the buzz.
      5. Participate.
      You have to be part of the conversation, and that means understanding and embracing the culture of social media.
    • | You’ve heard the buzz.
      6. Measure, Measure, Measure.
      Focus on ways to measure the effects
      that the relationships you build
      have on your business.
    • | Social Media planning Grid
      Your Clients Brand
      Your Clients Competitors
      Your Clients Industry
      Listen
      1
      2
      3
      4
      5
      6
      Measure
      7
      8
      9
      Engage
      17
    • | Avoid the Silo’s
      Blogs
      Forums
      Facebook
      Twitter
      YouTube
      Marketing
      PR
      Regulatory
      Intel
      Cust. Serv.
    • | Community model
      Blogs
      Forums
      Facebook
      Twitter
      YouTube
      Community Team
      Marketing
      PR
      Regulatory
      Intel
      Cust. Serv.
    • | Advanced community model
      Blogs
      Forums
      Facebook
      Twitter
      YouTube
      Community Team
      Marketing
      PR
      Regulatory
      Intel
      Cust. Serv.
    • | ROI Case Studies
      Cirque Du Soleil
      Listening at the point of need
      • Project Management
      • Lead Generation
      • Employee Recruitment
      • Reduce CS Costs
      • ROI Through Web Analytics
    • | ROI Case Studies
      Cirque Du Soleil
      Increase Community Blogger outreach
      Offer Community Specialized Price Point
    • | Listen at the Point of Need
      Listen at the Point of Need:
      Project Management
      Reduce Customer Service Costs
      Lead Generation
      Employee Recruitment
    • | ROI Through Web Analytics
      ROI Through Web Analytics
      Revenue generating conversion points
      Measure Visits, Conversions and Leads
      #V+#C+#L=X
      {(X-C)/C}*100%=ROI
    • Questions?
      Presented by @CoryHartlen
      Product Marketer @radian6
      Radian6.com