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Social Media <br />Listening and Beyond<br />Presented by @CoryHartlen<br />Product Marketing @radian6<br />
| The five c’s of social marketing<br />The New Framework:<br />The 5 C’s<br />
| content<br />Content Is King!<br />
| Community<br />Community<br />
|conversation <br />Conversation<br />
|collaboration <br />Collaboration<br />
|connections<br />Connections<br />
Getting a Foothold <br />in Social Media.A Get-Started Guide For Businesses<br />
| You’ve heard the buzz.<br />You’ve heard the buzz.<br />1. Get Educated.<br />2. Listen.<br />3. Find Your Personality.<...
| You’ve heard the buzz.<br />1. Get Educated.<br />Books <br />Blogs<br />Web Sites<br />
| You’ve heard the buzz.<br />2. Listen. Brand, Competition, Industry<br />How to get started: Freebies<br />NetVibes • Go...
| You’ve heard the buzz.<br />Memes<br />Ideas<br />Compliments<br />Complaints<br />Crisis<br />Influencers<br />Crowds<b...
| You’ve heard the buzz.<br />3. Find Your Personality.<br />Social media will not succeed unless the <br />people behind ...
| You’ve heard the buzz.<br />4. Define Success. Are you hitting the mark?<br />You have to know what you want out of this...
 More Site Traffic
 Increase Product Sales
 Reduce Customer Support Costs</li></li></ul><li>| You’ve heard the buzz.<br />5. Participate.<br />You have to be part of...
| You’ve heard the buzz.<br />6. Measure, Measure, Measure.<br />Focus on ways to measure the effects <br />that the relat...
| Social Media planning Grid<br />Your Clients Brand<br />Your Clients Competitors<br />Your Clients Industry<br />Listen<...
| Avoid the Silo’s<br />Blogs<br />Forums<br />Facebook<br />Twitter<br />YouTube<br />Marketing<br />PR<br />Regulatory<b...
| Community model<br />Blogs<br />Forums<br />Facebook<br />Twitter<br />YouTube<br />Community Team<br />Marketing<br />P...
| Advanced community model<br />Blogs<br />Forums<br />Facebook<br />Twitter<br />YouTube<br />Community Team<br />Marketi...
| ROI Case Studies<br />Cirque Du Soleil<br />Listening at the point of need<br /><ul><li> Project Management
 Lead Generation
 Employee Recruitment
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Social Media Monitoring - Cory Hartlen

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Cory Hartlen's presentation slides from the Exploring Social Media Business Summit, May 18, 2011 - Toledo, Ohio.

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Transcript of "Social Media Monitoring - Cory Hartlen"

  1. 1. Social Media <br />Listening and Beyond<br />Presented by @CoryHartlen<br />Product Marketing @radian6<br />
  2. 2. | The five c’s of social marketing<br />The New Framework:<br />The 5 C’s<br />
  3. 3. | content<br />Content Is King!<br />
  4. 4. | Community<br />Community<br />
  5. 5. |conversation <br />Conversation<br />
  6. 6. |collaboration <br />Collaboration<br />
  7. 7. |connections<br />Connections<br />
  8. 8. Getting a Foothold <br />in Social Media.A Get-Started Guide For Businesses<br />
  9. 9. | You’ve heard the buzz.<br />You’ve heard the buzz.<br />1. Get Educated.<br />2. Listen.<br />3. Find Your Personality.<br />4. Define Success.<br />5. Participate.<br />6. Measure, Measure, Measure.<br />
  10. 10. | You’ve heard the buzz.<br />1. Get Educated.<br />Books <br />Blogs<br />Web Sites<br />
  11. 11. | You’ve heard the buzz.<br />2. Listen. Brand, Competition, Industry<br />How to get started: Freebies<br />NetVibes • Google Alerts • Twitter Search<br />Technorati • Social Mention • Backtype.com<br />BoardTracker and BoardReader • Paid Solutions<br />
  12. 12. | You’ve heard the buzz.<br />Memes<br />Ideas<br />Compliments<br />Complaints<br />Crisis<br />Influencers<br />Crowds<br />Competition<br />Campaign<br />Needs<br />
  13. 13. | You’ve heard the buzz.<br />3. Find Your Personality.<br />Social media will not succeed unless the <br />people behind it are excited about doing it.<br />
  14. 14. | You’ve heard the buzz.<br />4. Define Success. Are you hitting the mark?<br />You have to know what you want out of this game. Write it down, and tie each goal back to your larger business picture<br /><ul><li> Increased Brand Awareness
  15. 15. More Site Traffic
  16. 16. Increase Product Sales
  17. 17. Reduce Customer Support Costs</li></li></ul><li>| You’ve heard the buzz.<br />5. Participate.<br />You have to be part of the conversation, and that means understanding and embracing the culture of social media.<br />
  18. 18. | You’ve heard the buzz.<br />6. Measure, Measure, Measure.<br />Focus on ways to measure the effects <br />that the relationships you build <br />have on your business.<br />
  19. 19. | Social Media planning Grid<br />Your Clients Brand<br />Your Clients Competitors<br />Your Clients Industry<br />Listen<br />1<br />2<br />3<br />4<br />5<br />6<br />Measure<br />7<br />8<br />9<br />Engage<br />17<br />
  20. 20. | Avoid the Silo’s<br />Blogs<br />Forums<br />Facebook<br />Twitter<br />YouTube<br />Marketing<br />PR<br />Regulatory<br />Intel<br />Cust. Serv.<br />
  21. 21. | Community model<br />Blogs<br />Forums<br />Facebook<br />Twitter<br />YouTube<br />Community Team<br />Marketing<br />PR<br />Regulatory<br />Intel<br />Cust. Serv.<br />
  22. 22. | Advanced community model<br />Blogs<br />Forums<br />Facebook<br />Twitter<br />YouTube<br />Community Team<br />Marketing<br />PR<br />Regulatory<br />Intel<br />Cust. Serv.<br />
  23. 23. | ROI Case Studies<br />Cirque Du Soleil<br />Listening at the point of need<br /><ul><li> Project Management
  24. 24. Lead Generation
  25. 25. Employee Recruitment
  26. 26. Reduce CS Costs
  27. 27. ROI Through Web Analytics</li></li></ul><li>| ROI Case Studies<br />Cirque Du Soleil<br />Increase Community Blogger outreach <br />Offer Community Specialized Price Point<br />
  28. 28. | Listen at the Point of Need<br />Listen at the Point of Need:<br />Project Management<br />Reduce Customer Service Costs<br />Lead Generation<br />Employee Recruitment<br />
  29. 29. | ROI Through Web Analytics<br />ROI Through Web Analytics<br />Revenue generating conversion points<br />Measure Visits, Conversions and Leads<br />#V+#C+#L=X<br />{(X-C)/C}*100%=ROI<br />
  30. 30. Questions?<br />Presented by @CoryHartlen<br />Product Marketer @radian6<br />Radian6.com<br />
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