Getting a Foothold in Social Media.A Get-Started Guide For Businesses
| You’ve heard the buzz. You’ve heard the buzz. 1. Get Educated. 2. Listen. 3. Find Your Personality. 4. Define Success. 5. Participate. 6. Measure, Measure, Measure.
| You’ve heard the buzz. 1. Get Educated. Books Blogs Web Sites
| You’ve heard the buzz. 2. Listen. Brand, Competition, Industry How to get started: Freebies NetVibes • Google Alerts • Twitter Search Technorati • Social Mention • Backtype.com BoardTracker and BoardReader • Paid Solutions
| You’ve heard the buzz. Memes Ideas Compliments Complaints Crisis Influencers Crowds Competition Campaign Needs
| You’ve heard the buzz. 3. Find Your Personality. Social media will not succeed unless the people behind it are excited about doing it.
| You’ve heard the buzz. 4. Define Success. Are you hitting the mark? You have to know what you want out of this game. Write it down, and tie each goal back to your larger business picture