Social Media In A Down Economy
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Social Media In A Down Economy

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Brendan Jackson and Nick Huhn's "Social Media In A Down Economy" presentation from Social Media Club Louisville March 24, 2009.

Brendan Jackson and Nick Huhn's "Social Media In A Down Economy" presentation from Social Media Club Louisville March 24, 2009.

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Social Media In A Down Economy Social Media In A Down Economy Presentation Transcript

  • 03/22/09   Smart Marketing in a Down Economy with Social Media Brendan Jackson | Nick Huhn Social Media Club Louisville, KY March 24, 2009
  • Why Social Media? Why now? "Brands that increase (marketing) during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."     - Marketing Your Way through a Recession (March 3, 2008)
  • 03/22/09
      • Quick Recap: What is Social Media?
      • Why content is critical
      • How to utilize "Free Tools" to help increase your digital footprint
      •   Why this is a long term strategy, not a stop-gap solution
    Objectives
  • 03/22/09
      • People to People
      • Federated communications
      • Technology is a catalyst
      • Investment of time
    What is Social Media?
  • 03/22/09 "Content is king"
      • Blogs: articles, research, thought leadership
      • Instant Messaging/Chat/Microblogging
      • Social Networks
      • News Aggregators
      • Bookmarking Sites
      • User-Generated Video, Photos, Audio
      • Collaborative Creation & Feedback
  • 03/22/09 Expand your digital footprint
      • Google Loves Social Media!
      • Creating content helps Search
      • Helps serve up the most relevant, timely results
      • Gives you an active hand
  • Tactical examples
      • Share photos with Flickr
      • Introduce dialog, sharing to your news releases
      • Find and nurture fans on social networks(ex: Facebook Fan Page)
      • Seek real-time opinions, feedback : Twitter
  • 03/22/09 What’s My ROI?
      • Remember What Social Media Does
        • Expand Reach Of Messaging
        • Excite Your Fans, Customers
        • Connect With New Audiences
        • Research Or Harvest Insights, Needs, Opinions
        • Listen And Facilitate Dialog
      • Ask The Right Questions
        • Do you hold your architect accountable for your stock price?
  • 03/22/09 Tying It All Together
    • Think Of Social Media As:
      • Reputation Management
      • Brand Building
      • Public & Customer Relations
      • Long Term Strategy
  • 03/22/09 Where Do I Start?
      • Listen
        • Google Alerts
      • Start Adding Fresh Content
        • Open a Flickr account
        • Get started with YouTube
      • Start Talking
        • Set up a Twitter account and search for others talking about you, your brand, a competitor, or general service
      • Get Fans
        • Set-up a Facebook Fanpage
  • Contact
      • Brendan Jackson
        • [email_address]
        • @jackbr4
      • Nick Huhn
        • [email_address]
        • @nickhuhn