Social Media & Family Literacy Promote The Cause Increase Outreach Enhance Productivity

What is Social Media? Technology? Computer software and tools Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging Most no more complicated than your email software Many if not most are FREE!

Technology?

Computer software and tools

Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging

Most no more complicated than your email software

Many if not most are FREE!

What is Social Media? Way To Communicate Those tools are an avenue to your audience Consumers aren’t using media as much They’re relying on each other for referrals, including causes to support and where to donate Social Media is a one-to-one communications channel between you and them It’s also an observation deck for conversations

Way To Communicate

Those tools are an avenue to your audience

Consumers aren’t using media as much

They’re relying on each other for referrals, including causes to support and where to donate

Social Media is a one-to-one communications channel between you and them

It’s also an observation deck for conversations

Why Should We Care? Effective Way To Promote Your Cause Increases Outreach To Your Audience Enhance Your Productivity

Effective Way To Promote Your Cause

Increases Outreach To Your Audience

Enhance Your Productivity

Promote The Cause Listen to Conversations Participate in Conversations Become and Expert Advocate On-Line Raise Awareness & Develop Resources

Listen to Conversations

Participate in Conversations

Become and Expert Advocate On-Line

Raise Awareness & Develop Resources

Listen To Conversations Search Alerts Twitter Search RSS

Search

Alerts

Twitter Search

RSS

Participate In Conversations Comment on relevant blogs Participate on relevant forums & message boards Join conversations on Twitter Participate in Facebook groups

Comment on relevant blogs

Participate on relevant forums & message boards

Join conversations on Twitter

Participate in Facebook groups

Become An Expert Advocate Start a blog Push your message Makes you a go-to resource Twitter to share content/ideas Engage on Social Networks

Start a blog

Push your message

Makes you a go-to resource

Twitter to share content/ideas

Engage on Social Networks

Raise Awareness & Develop Resources Facebook Causes Fund-Raising ChipIn First Giving Crowsource Expertise Wikis Bookmarking

Facebook Causes

Fund-Raising

ChipIn

First Giving

Crowsource Expertise

Wikis

Bookmarking

Increase Outreach To Your Audience Is Our Audience There (Yes) Be Familiar With Their Comfort Zone Participate Where They Play Communicate For Their Interests & Aptitudes

Is Our Audience There (Yes)

Be Familiar With Their Comfort Zone

Participate Where They Play

Communicate For Their Interests & Aptitudes

Is Our Audience There? 93% youth, 94% parents online 1 64% on-line teens (12-17) have participated on social sites 1 59% on-line teens have shared ALL of the following 2 : Artwork (videos, photos, stories) Blogs or Webpages for Member Groups Online Journals or Personal Blogs Personal Webpage Remixed Content 1 – Pew Internet & American Life Project, 2008; 2 – Pew Internet & American Life Project, 2007

93% youth, 94% parents online 1

64% on-line teens (12-17) have participated on social sites 1

59% on-line teens have shared ALL of the following 2 :

Artwork (videos, photos, stories)

Blogs or Webpages for Member Groups

Online Journals or Personal Blogs

Personal Webpage

Remixed Content

1 – Pew Internet & American Life Project, 2008; 2 – Pew Internet & American Life Project, 2007

Is Our Audience There? 45% Youth 7-17 in <$15K households have computer at home (2003) 1 52% of connected families go online together for shared experiences 2 Lower income youth download more study guides 1 Lower income youth more apt to visit conversational sites to express opinions 1 80% of households in demo own game systems 1 94% of parents present when video games bought 3 63% teens, 89% parents have cell phones 2 1 – G. Knell, National Literacy Summit, 2007; 2 – Pew Internet & American Life Project, 2008; 3 – Entertainment Software Association, 2008 Essential Facts

45% Youth 7-17 in <$15K households have computer at home (2003) 1

52% of connected families go online together for shared experiences 2

Lower income youth download more study guides 1

Lower income youth more apt to visit conversational sites to express opinions 1

80% of households in demo own game systems 1

94% of parents present when video games bought 3

63% teens, 89% parents have cell phones 2

1 – G. Knell, National Literacy Summit, 2007; 2 – Pew Internet & American Life Project, 2008; 3 – Entertainment Software Association, 2008 Essential Facts

Is Our Audience There? 56% low-income Hispanics are on-line 1 78% English-dominant; 76% Bilingual; 32% Spanish-dominant 1 59% of Latino adults have cell phones; 49% w/text 1 Hispanic audience share growing 2X U.S. 1 Low-Income Hispanics 2 5 of top 10 Websites are Social Media Sites 4 of top 10 are search sites Other is Univision No. 1 is MySpace (1.1 million Hispanics there) 1 – Pew Hispanic Center, March 2007; 2 – Quantcast 2009

56% low-income Hispanics are on-line 1

78% English-dominant; 76% Bilingual; 32% Spanish-dominant 1

59% of Latino adults have cell phones; 49% w/text 1

Hispanic audience share growing 2X U.S. 1

Low-Income Hispanics 2

5 of top 10 Websites are Social Media Sites

4 of top 10 are search sites

Other is Univision

No. 1 is MySpace (1.1 million Hispanics there)

1 – Pew Hispanic Center, March 2007; 2 – Quantcast 2009

Is Our Audience There? Low-Income w/Children 1 4 of top 10 Websites are Social Media Sites Other 6 of top 10 are search/ISP sites MySpace No. 3; YouTube No. 4; Facebook No. 8 Low-Income Minorities w/Children 1 6 of top 10 Websites are Social Media Sites Other 4 of top 10 are search/ISP sites MySpace No. 1; YouTube No. 4; Facebook No. 9 1 – Quantcast 2009

Low-Income w/Children 1

4 of top 10 Websites are Social Media Sites

Other 6 of top 10 are search/ISP sites

MySpace No. 3; YouTube No. 4; Facebook No. 8

Low-Income Minorities w/Children 1

6 of top 10 Websites are Social Media Sites

Other 4 of top 10 are search/ISP sites

MySpace No. 1; YouTube No. 4; Facebook No. 9

1 – Quantcast 2009

Be Familiar With Their Comfort Zone MySpace, YouTube, Facebook Also enjoy gaming (forums) More importantly, be in the culture of communicating in context of the social web

MySpace, YouTube, Facebook

Also enjoy gaming (forums)

More importantly, be in the culture of communicating in context of the social web

Communicate For Their Interest/Aptitude Web Video Podcasting Texting

Web Video

Podcasting

Texting

Enhance Your Productivity Surf the web faster and smarter Distribute information faster to more people Other tools to make your life easier

Surf the web faster and smarter

Distribute information faster to more people

Other tools to make your life easier

Surf The Web Faster & Smarter

Surf The Web Faster & Smarter

Surf The Web Faster & Smarter

Distribute Information Faster & Wider 1,200 Visitors/Month 325+ RSS Subscribers 1,600 Visitors Last Month 52% of traffic from referring sites Front page of Kirtsy.com, frequent activity from StumbleUpon & Twitter

1,200 Visitors/Month

325+ RSS Subscribers

1,600 Visitors Last Month

52% of traffic from referring sites

Front page of Kirtsy.com, frequent activity from StumbleUpon & Twitter

Other Tools

Let’s Connect Jason Falls V.P., Director of Interactive & On-Line Communications Doe-Anderson [email_address] Twitter: @JasonFalls 502.815.3257 www.doeanderson.com www.socialmediaexplorer.com