Social Media Defined - Social Media Club Louisville
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Social Media Defined - Social Media Club Louisville

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The Social Media Club Louisville's Social Media 101 Breakfast presentation given September 25, 2008.

The Social Media Club Louisville's Social Media 101 Breakfast presentation given September 25, 2008.

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  • 1. Social Media Defined
    • Social Media Breakfast
    • Social Media Club Louisville
    • September 25, 2008 | Jefferson Club
  • 2. Social Media Defined
    • Communications using technologies to share opinions, insights, experiences, perspectives
    • Drives social interactions and unprecedented dissemination of words, pictures, videos and audio
    • Consumption gives way to self-expression, creation, collaboration, interconnectivity
  • 3. Social Media Objectives
    • Expand Reach Of Messaging
    • Excite Your Fans, Customers
    • Connect With New Audiences
    • Research Or Harvest Insights, Needs, Opinions
    • Listen And Facilitate Dialog
  • 4. Social Media Users
  • 5. Social Media Mechanisms
    • Blogs
    • Instant Messaging/Chat/Microblogging
    • Social Networks
    • News Aggregators
    • Bookmarking Sites
    • User-Generated Video, Photos, Audio
    • Collaborative Creation & Feedback
  • 6. But How Do You Do It?
  • 7.
      • People are talking about you. Why aren’t you?
      • Trusted brands can ask questions and expect answers.
      • Enthusiastic fans will market for you.
    It Starts With Listening
  • 8. It Gets Better With Participation
      • Content is king for a reason.
      • Providing relevant content energizes your fans.
      • Energetic fans will market for you.
  • 9.
      • Engaged customers are your best R&D.
      • Being a partner is better than being a supplier.
      • Collaborative partners will market for you.
    The Future Is Collaboration
  • 10. Internal Changes Nothing
    • Listening – Employees want a voice and to be heard
    • Participating – Providing them with access, information and empowering them to share breeds loyalty
    • Collaborating – Embracing employees as stakeholders and collaborators is a proven business model
  • 11. Social Media Club Provides Answers SMCLouisville.org | smclouisville@gmail.com Michelle Jones | OnAPathMedia.com | info@onapathmedia.com |@michellej Nick Huhn | NickHuhn.com | nick@nickhuhn.com |@nickhuhn Aaron Marshall | CHURCHSMO.com | aaron@churchsmo.com | @churchsmo Brendan Jackson | cre8.com | brendanj@cre8.com | @jackbr4 Jason Falls | SocialMediaExplorer.com| jfalls@doeanderson.com | @jasonfalls Photo by Aaron Marshall