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Social Media Defined <ul><li>Social Media Breakfast </li></ul><ul><li>Social Media Club Louisville </li></ul><ul><li>Septe...
Social Media Defined <ul><li>Communications using technologies to share opinions, insights, experiences, perspectives </li...
Social Media Objectives <ul><li>Expand Reach Of Messaging </li></ul><ul><li>Excite Your Fans, Customers </li></ul><ul><li>...
Social Media Users
Social Media Mechanisms <ul><li>Blogs </li></ul><ul><li>Instant Messaging/Chat/Microblogging </li></ul><ul><li>Social Netw...
But How Do You Do It?
<ul><ul><li>People are talking about you. Why aren’t you? </li></ul></ul><ul><ul><li>Trusted brands can ask questions and ...
It Gets Better With Participation <ul><ul><li>Content is king for a reason. </li></ul></ul><ul><ul><li>Providing relevant ...
<ul><ul><li>Engaged customers are your best R&D. </li></ul></ul><ul><ul><li>Being a partner is better than being a supplie...
Internal  Changes Nothing <ul><li>Listening – Employees want a voice and to be heard </li></ul><ul><li>Participating – Pro...
Social Media Club Provides Answers SMCLouisville.org | smclouisville@gmail.com Michelle Jones | OnAPathMedia.com | info@on...
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Social Media Defined - Social Media Club Louisville

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The Social Media Club Louisville's Social Media 101 Breakfast presentation given September 25, 2008.

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Transcript of "Social Media Defined - Social Media Club Louisville"

  1. 1. Social Media Defined <ul><li>Social Media Breakfast </li></ul><ul><li>Social Media Club Louisville </li></ul><ul><li>September 25, 2008 | Jefferson Club </li></ul>
  2. 2. Social Media Defined <ul><li>Communications using technologies to share opinions, insights, experiences, perspectives </li></ul><ul><li>Drives social interactions and unprecedented dissemination of words, pictures, videos and audio </li></ul><ul><li>Consumption gives way to self-expression, creation, collaboration, interconnectivity </li></ul>
  3. 3. Social Media Objectives <ul><li>Expand Reach Of Messaging </li></ul><ul><li>Excite Your Fans, Customers </li></ul><ul><li>Connect With New Audiences </li></ul><ul><li>Research Or Harvest Insights, Needs, Opinions </li></ul><ul><li>Listen And Facilitate Dialog </li></ul>
  4. 4. Social Media Users
  5. 5. Social Media Mechanisms <ul><li>Blogs </li></ul><ul><li>Instant Messaging/Chat/Microblogging </li></ul><ul><li>Social Networks </li></ul><ul><li>News Aggregators </li></ul><ul><li>Bookmarking Sites </li></ul><ul><li>User-Generated Video, Photos, Audio </li></ul><ul><li>Collaborative Creation & Feedback </li></ul>
  6. 6. But How Do You Do It?
  7. 7. <ul><ul><li>People are talking about you. Why aren’t you? </li></ul></ul><ul><ul><li>Trusted brands can ask questions and expect answers. </li></ul></ul><ul><ul><li>Enthusiastic fans will market for you. </li></ul></ul>It Starts With Listening
  8. 8. It Gets Better With Participation <ul><ul><li>Content is king for a reason. </li></ul></ul><ul><ul><li>Providing relevant content energizes your fans. </li></ul></ul><ul><ul><li>Energetic fans will market for you. </li></ul></ul>
  9. 9. <ul><ul><li>Engaged customers are your best R&D. </li></ul></ul><ul><ul><li>Being a partner is better than being a supplier. </li></ul></ul><ul><ul><li>Collaborative partners will market for you. </li></ul></ul>The Future Is Collaboration
  10. 10. Internal Changes Nothing <ul><li>Listening – Employees want a voice and to be heard </li></ul><ul><li>Participating – Providing them with access, information and empowering them to share breeds loyalty </li></ul><ul><li>Collaborating – Embracing employees as stakeholders and collaborators is a proven business model </li></ul>
  11. 11. Social Media Club Provides Answers SMCLouisville.org | smclouisville@gmail.com Michelle Jones | OnAPathMedia.com | info@onapathmedia.com |@michellej Nick Huhn | NickHuhn.com | nick@nickhuhn.com |@nickhuhn Aaron Marshall | CHURCHSMO.com | aaron@churchsmo.com | @churchsmo Brendan Jackson | cre8.com | brendanj@cre8.com | @jackbr4 Jason Falls | SocialMediaExplorer.com| jfalls@doeanderson.com | @jasonfalls Photo by Aaron Marshall
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