Social Media Defined Social Media Breakfast Social Media Club Louisville September 25, 2008 | Jefferson Club

Social Media Breakfast

Social Media Club Louisville

September 25, 2008 | Jefferson Club

Social Media Defined Communications using technologies to share opinions, insights, experiences, perspectives Drives social interactions and unprecedented dissemination of words, pictures, videos and audio Consumption gives way to self-expression, creation, collaboration, interconnectivity

Communications using technologies to share opinions, insights, experiences, perspectives

Drives social interactions and unprecedented dissemination of words, pictures, videos and audio

Consumption gives way to self-expression, creation, collaboration, interconnectivity

Social Media Objectives Expand Reach Of Messaging Excite Your Fans, Customers Connect With New Audiences Research Or Harvest Insights, Needs, Opinions Listen And Facilitate Dialog

Expand Reach Of Messaging

Excite Your Fans, Customers

Connect With New Audiences

Research Or Harvest Insights, Needs, Opinions

Listen And Facilitate Dialog

Social Media Users

Social Media Mechanisms Blogs Instant Messaging/Chat/Microblogging Social Networks News Aggregators Bookmarking Sites User-Generated Video, Photos, Audio Collaborative Creation & Feedback

Blogs

Instant Messaging/Chat/Microblogging

Social Networks

News Aggregators

Bookmarking Sites

User-Generated Video, Photos, Audio

Collaborative Creation & Feedback

But How Do You Do It?

People are talking about you. Why aren’t you? Trusted brands can ask questions and expect answers. Enthusiastic fans will market for you. It Starts With Listening

People are talking about you. Why aren’t you?

Trusted brands can ask questions and expect answers.

Enthusiastic fans will market for you.

It Gets Better With Participation Content is king for a reason. Providing relevant content energizes your fans. Energetic fans will market for you.

Content is king for a reason.

Providing relevant content energizes your fans.

Energetic fans will market for you.

Engaged customers are your best R&D. Being a partner is better than being a supplier. Collaborative partners will market for you. The Future Is Collaboration

Engaged customers are your best R&D.

Being a partner is better than being a supplier.

Collaborative partners will market for you.

Internal Changes Nothing Listening – Employees want a voice and to be heard Participating – Providing them with access, information and empowering them to share breeds loyalty Collaborating – Embracing employees as stakeholders and collaborators is a proven business model

Listening – Employees want a voice and to be heard

Participating – Providing them with access, information and empowering them to share breeds loyalty

Collaborating – Embracing employees as stakeholders and collaborators is a proven business model

Social Media Club Provides Answers SMCLouisville.org | smclouisville@gmail.com Michelle Jones | OnAPathMedia.com | info@onapathmedia.com |@michellej Nick Huhn | NickHuhn.com | nick@nickhuhn.com |@nickhuhn Aaron Marshall | CHURCHSMO.com | aaron@churchsmo.com | @churchsmo Brendan Jackson | cre8.com | brendanj@cre8.com | @jackbr4 Jason Falls | SocialMediaExplorer.com| jfalls@doeanderson.com | @jasonfalls Photo by Aaron Marshall