Your SlideShare is downloading. ×
Social Media Defined - Social Media Club Louisville
Social Media Defined - Social Media Club Louisville
Social Media Defined - Social Media Club Louisville
Social Media Defined - Social Media Club Louisville
Social Media Defined - Social Media Club Louisville
Social Media Defined - Social Media Club Louisville
Social Media Defined - Social Media Club Louisville
Social Media Defined - Social Media Club Louisville
Social Media Defined - Social Media Club Louisville
Social Media Defined - Social Media Club Louisville
Social Media Defined - Social Media Club Louisville
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Defined - Social Media Club Louisville

1,618

Published on

The Social Media Club Louisville's Social Media 101 Breakfast presentation given September 25, 2008.

The Social Media Club Louisville's Social Media 101 Breakfast presentation given September 25, 2008.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,618
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
58
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Defined
    • Social Media Breakfast
    • Social Media Club Louisville
    • September 25, 2008 | Jefferson Club
  • 2. Social Media Defined
    • Communications using technologies to share opinions, insights, experiences, perspectives
    • Drives social interactions and unprecedented dissemination of words, pictures, videos and audio
    • Consumption gives way to self-expression, creation, collaboration, interconnectivity
  • 3. Social Media Objectives
    • Expand Reach Of Messaging
    • Excite Your Fans, Customers
    • Connect With New Audiences
    • Research Or Harvest Insights, Needs, Opinions
    • Listen And Facilitate Dialog
  • 4. Social Media Users
  • 5. Social Media Mechanisms
    • Blogs
    • Instant Messaging/Chat/Microblogging
    • Social Networks
    • News Aggregators
    • Bookmarking Sites
    • User-Generated Video, Photos, Audio
    • Collaborative Creation & Feedback
  • 6. But How Do You Do It?
  • 7.
      • People are talking about you. Why aren’t you?
      • Trusted brands can ask questions and expect answers.
      • Enthusiastic fans will market for you.
    It Starts With Listening
  • 8. It Gets Better With Participation
      • Content is king for a reason.
      • Providing relevant content energizes your fans.
      • Energetic fans will market for you.
  • 9.
      • Engaged customers are your best R&D.
      • Being a partner is better than being a supplier.
      • Collaborative partners will market for you.
    The Future Is Collaboration
  • 10. Internal Changes Nothing
    • Listening – Employees want a voice and to be heard
    • Participating – Providing them with access, information and empowering them to share breeds loyalty
    • Collaborating – Embracing employees as stakeholders and collaborators is a proven business model
  • 11. Social Media Club Provides Answers SMCLouisville.org | smclouisville@gmail.com Michelle Jones | OnAPathMedia.com | info@onapathmedia.com |@michellej Nick Huhn | NickHuhn.com | nick@nickhuhn.com |@nickhuhn Aaron Marshall | CHURCHSMO.com | aaron@churchsmo.com | @churchsmo Brendan Jackson | cre8.com | brendanj@cre8.com | @jackbr4 Jason Falls | SocialMediaExplorer.com| jfalls@doeanderson.com | @jasonfalls Photo by Aaron Marshall

×