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Social Media and University Alumni Relations

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Jason Falls's workshop slides for CASE Kentucky on Alumni Relations and social media

Jason Falls's workshop slides for CASE Kentucky on Alumni Relations and social media

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  • Today, the Internet encompasses worlds within worlds, including: Websites, E-Commerce Sites, Microsites, Internal Platforms, Search Engine Optimization, Email Marketing, Online Advertising, Paid Search & Pay-Per-Click, Blogging & Podcasting, Monitoring & Listening, Social Media Marketing, Mobile Marketing and Analytics
  • These are the default four, but they make sense for you for a lot of reasons. Remember blogging – not just about driving traffic and interaction to your site, but winning search terms.
  • Remember – It’s not about you or your cause. It’s about them and how you can provide value to their experience.
  • Michigan State – Content from alumns – drives search and gives the “just like me” example.
  • Arkansas – Content, Facebook, LinkedIn … good engagement … allows for connections, network growth.
  • Virginia – Podcasts to keep alums plugged into the research, lectures, events and more on campus beyond their ability to be there.
  • Skidmore – Tweets job opportunities – Valuable service to alums.
  • University of Colorado – Active answering of questions on Facebook
  • Penn State – Active discussions – Mike is in their Alumni office and asks questions, but also answers. DePaul University – Look at the sub-groups. (Can’t get in)
  • Lewis University – Lots of groups by class, etc., to begin cultivating that depenence early. Lots of groups for alums, too.
  • Case Western - Link that automatically puts their alumni house on your “To-Do list”
  • Andy Shaindlin – White papers on alumni groups and twitter, online social networks, etc.
  • Why blogs win search? Frequency and credibility.
  • Why blogs win search? Frequency and credibility.
  • Why blogs win search? Frequency and credibility.
  • Why blogs win search? Frequency and credibility.
  • Why blogs win search? Frequency and credibility.
  • Why blogs win search? Frequency and credibility.
  • Michigan State – Win search, give the “just like me” example that people want. LBS – Can we provide connections to alumns (not known connections) on LBS? Have we ever asked? Reviews and Deals – plugin to Yelp and see what other alums say about restaurants, servicese, etc. Content they want? Videos … interactive presentations. Webinars? Live chats?
  • Let’s connect!
  • Transcript

    • 1. Orchestrating Successful Alumni Communications Case Studies of Alumni 2.0 CASE Kentucky Louisville December 9, 2010
    • 2.  
    • 3.
      • Relevance
      • Links to related material
      • Easy to share content
      • Ability to comment
      • Follow on Social Media channels
      Pew Internet & American Life Project
    • 4.
      • Content
      • Engagement
      • Share Mechanisms
      • Relevance
      Pew Internet & American Life Project
    • 5.
      • Professional Oriented Social Networks
      • Facebook
      • Twitter
      • Blogging/Providing Content
    • 6.
      • Help Alums Find Jobs
      • Connect Alums With Each Other
      • Connect Seniors With Mentors
      • Provide News & Updates In Their Relevant Channels
      • Cultivate Relationships With The Vocals
      • Collecting Content
    • 7.  
    • 8.  
    • 9.  
    • 10.  
    • 11.  
    • 12.  
    • 13.  
    • 14.  
    • 15. Andy Shaindlin www.alumnifutures.com @alumnifutures
    • 16.  
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.
      • Cultivating Content From Alumni
      • Location Based Services
      • Reviews & Deals
      • Multimedia Possibilities
    • 23. Thank You! Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.509.4763 Web: socialmediaexplorer.com Newsletter: socialmediaexplorer.com/newsletter Now In Beta! ExploringSocialMedia.com

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