The
Stories
                                      Behind
The
Book                                                     Jaso...
Chuck
HemannThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
What
the
purists
say
...                                                                   sxch.hu• You
must
be
human• You...
What
the
purists
don’t
say
...                                                      Mike Baldwin - Shutterstock.com• How
t...
Finding
the
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
BULLSHIT!                                                           iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Soci...
Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
B.S.!                                                           iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
M...
Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
B.S.!                                                           iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
M...
The
Truth                                                           Synthmaniac on Shutterstock.comThe
All‐Business,
No‐Hy...
7
Business
Drivers
of          Social
Media
MarkeDng•   Enhance
Branding
&
Awareness•   Protect
Your
ReputaDon•   Enhance
...
Enhance
Branding
&
Awareness    The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Protect
Your
ReputaDonThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Enhance
Public
RelaDons                                                            Matt Callow on Shutterstock.com The
All...
Build
CommunityThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Enhance
Customer
Service                                                            iStockPhoto.com The
All‐Business,
No‐H...
Facilitate
R&DThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Drive
Sales                                                           Miss Shirley’sThe
All‐Business,
No‐Hype
Guide
to
Soc...
Now
What?                                                           Dieaugenwiede on Shutterstock.comThe
All‐Business,
No‐...
What
about
ROI?                                                           sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social...
7
Business
Drivers
of          Social
Media
MarkeDng•   Enhance
Branding
&
Awareness•   Protect
Your
ReputaDon•   Enhance
...
What
about
ROI?                                                           sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social...
What
about
ROI? Customer
Sa<sfac<on
Scores                                New
Product
Ideas                               ...
Being
Social                                                           Lasse Kristensen on Shutterstock.comThe
All‐Busines...
Being
Social                                                           City of PikevilleThe
All‐Business,
No‐Hype
Guide
to...
There’s
more
where
                                           this
came
from!                                          Jas...
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SMIATL Opening Keynote - No Bullshit Social Media

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SMIATL Opening Keynote - No Bullshit Social Media

  1. 1. The
Stories
 Behind
The
Book Jason
Falls SMIATL Atlanta,
Ga. nobullshitsocialmedia.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  2. 2. Chuck
HemannThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  3. 3. What
the
purists
say
... sxch.hu• You
must
be
human• You
must
engage• You
must
join
the
conversaDon The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  4. 4. What
the
purists
don’t
say
... Mike Baldwin - Shutterstock.com• How
to
drive
business• How
to
plan
strategically• How
to
measure
it The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  5. 5. Finding
the
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  6. 6. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  7. 7. BULLSHIT! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  8. 8. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  9. 9. B.S.! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  10. 10. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  11. 11. B.S.! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  12. 12. The
Truth Synthmaniac on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  13. 13. 7
Business
Drivers
of Social
Media
MarkeDng• Enhance
Branding
&
Awareness• Protect
Your
ReputaDon• Enhance
Public
RelaDons• Build
Community• Enhance
Customer
Service• Facilitate
Research
&
Development• Drive
Sales
&
Leads The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  14. 14. Enhance
Branding
&
Awareness The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  15. 15. Protect
Your
ReputaDonThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  16. 16. Enhance
Public
RelaDons Matt Callow on Shutterstock.com The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  17. 17. Build
CommunityThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  18. 18. Enhance
Customer
Service iStockPhoto.com The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  19. 19. Facilitate
R&DThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  20. 20. Drive
Sales Miss Shirley’sThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  21. 21. Now
What? Dieaugenwiede on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  22. 22. What
about
ROI? sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  23. 23. 7
Business
Drivers
of Social
Media
MarkeDng• Enhance
Branding
&
Awareness• Protect
Your
ReputaDon• Enhance
Public
RelaDons• Build
Community• Enhance
Customer
Service• Facilitate
Research
&
Development• Drive
Sales
&
Leads The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  24. 24. What
about
ROI? sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  25. 25. What
about
ROI? Customer
Sa<sfac<on
Scores New
Product
Ideas Faster
Response
Times Higher
Search
Engine
ResultsMore
Subscribers Higher
Reten<on
Rate What
do
I
get
in
return?More
Online
Media
Coverage Lower
Cost‐Per
Lead Lower
Call
Center
Costs Faster
Response
Times Website
Traffic The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  26. 26. Being
Social Lasse Kristensen on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  27. 27. Being
Social City of PikevilleThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  28. 28. There’s
more
where
 this
came
from! Jason
Falls Erik
Deckers @JasonFalls @edeckers nobullshitsocialmedia.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
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