SMIATL Opening Keynote - No Bullshit Social Media

The Stories  Behind The Book Jason Falls SMIATL Atlanta, Ga. nobullshitsocialmedia.comThe All‐Business, No‐Hype Guide to Social Media Marke<ng

Chuck HemannThe All‐Business, No‐Hype Guide to Social Media Marke<ng

What the purists say ... sxch.hu• You must be human• You must engage• You must join the conversaDon The All‐Business, No‐Hype Guide to Social Media Marke<ng

What the purists don’t say ... Mike Baldwin - Shutterstock.com• How to drive business• How to plan strategically• How to measure it The All‐Business, No‐Hype Guide to Social Media Marke<ng

Finding the B.S.The All‐Business, No‐Hype Guide to Social Media Marke<ng

Finding The B.S.The All‐Business, No‐Hype Guide to Social Media Marke<ng

BULLSHIT! iStockPhoto.comThe All‐Business, No‐Hype Guide to Social Media Marke<ng

B.S.! iStockPhoto.comThe All‐Business, No‐Hype Guide to Social Media Marke<ng

The Truth Synthmaniac on Shutterstock.comThe All‐Business, No‐Hype Guide to Social Media Marke<ng

7 Business Drivers of Social Media MarkeDng• Enhance Branding & Awareness• Protect Your ReputaDon• Enhance Public RelaDons• Build Community• Enhance Customer Service• Facilitate Research & Development• Drive Sales & Leads The All‐Business, No‐Hype Guide to Social Media Marke<ng

Enhance Branding & Awareness The All‐Business, No‐Hype Guide to Social Media Marke<ng

Protect Your ReputaDonThe All‐Business, No‐Hype Guide to Social Media Marke<ng

Enhance Public RelaDons Matt Callow on Shutterstock.com The All‐Business, No‐Hype Guide to Social Media Marke<ng

Build CommunityThe All‐Business, No‐Hype Guide to Social Media Marke<ng

Enhance Customer Service iStockPhoto.com The All‐Business, No‐Hype Guide to Social Media Marke<ng

Facilitate R&DThe All‐Business, No‐Hype Guide to Social Media Marke<ng

Drive Sales Miss Shirley’sThe All‐Business, No‐Hype Guide to Social Media Marke<ng

Now What? Dieaugenwiede on Shutterstock.comThe All‐Business, No‐Hype Guide to Social Media Marke<ng

What about ROI? sxch.huThe All‐Business, No‐Hype Guide to Social Media Marke<ng

7 Business Drivers of Social Media MarkeDng• Enhance Branding & Awareness• Protect Your ReputaDon• Enhance Public RelaDons• Build Community• Enhance Customer Service• Facilitate Research & Development• Drive Sales & Leads The All‐Business, No‐Hype Guide to Social Media Marke<ng

What about ROI? sxch.huThe All‐Business, No‐Hype Guide to Social Media Marke<ng

What about ROI? Customer Sa<sfac<on Scores New Product Ideas Faster Response Times Higher Search Engine ResultsMore Subscribers Higher Reten<on Rate What do I get in return?More Online Media Coverage Lower Cost‐Per Lead Lower Call Center Costs Faster Response Times Website Traﬃc The All‐Business, No‐Hype Guide to Social Media Marke<ng

Being Social Lasse Kristensen on Shutterstock.comThe All‐Business, No‐Hype Guide to Social Media Marke<ng

Being Social City of PikevilleThe All‐Business, No‐Hype Guide to Social Media Marke<ng

There’s more where  this came from! Jason Falls Erik Deckers @JasonFalls @edeckers nobullshitsocialmedia.comThe All‐Business, No‐Hype Guide to Social Media Marke<ng

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SMIATL Opening Keynote - No Bullshit Social Media

by Jason Falls on Sep 17, 2011

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SMIATL Opening Keynote - No Bullshit Social Media — Presentation Transcript