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Retargeting The Grand Ole Opry
 

Retargeting The Grand Ole Opry

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Ben and Sarah's presentation from Vest Advertising for the Integrated Communications Summit in Louisville, Ky.

Ben and Sarah's presentation from Vest Advertising for the Integrated Communications Summit in Louisville, Ky.

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    Retargeting The Grand Ole Opry Retargeting The Grand Ole Opry Presentation Transcript

    • Grand Ole Opry Retargeting Case Study
    • The Challenge
    • Targeting and Measurability
    • The Show That Made Country Music Famous
    • The Challenge
    • The Solution
    • What is Retargeting? Targeted advertising based on customer’s past actions. Remember: In order to RE-target, you must first target! Diagram courtesy: ReTargeter.com
    • Grand Ole Opry Tactics  Opry.com visitors  Email Openers  Affiliate website visitors  Searchers  Social Media Users
    • And the Retargeting  Facebook  WorldWide Web!
    • How DoYou Track All This?
    • The Results  AWhole Host of Metrics (IMP, Clicks, Conversions) Across AWhole Host of Dimensions (Ads, Sites, Campaign,Tactic, Keyword, Email List,WebsiteVisitor Segments)  602% ROI for lifetime of program (ticket sales/ad spend)  65%VT attribution and 100% CT attribution with 14 day look back  2,230% ROI for Opry.com and Affiliate Retargeting to Facebook  930% ROI for Opry.com Retargeting toWWW  494% ROI for Affiliate Retargeting toWWW  51% of revenue is generated in less than 1 day from last action. 83% in less than 7 days.  Top 10 Converting Sites Besides Facebook  YouTube,Yelp,Travelocity, NBC News,Weather.com, Drudge, eBay, Zillow,Accuweather, Yahoo