Personal Branding How do you brand your talents to further your career? Jason Falls Doe-Anderson American Marketing Association Louisville, Ky. May 28, 2009

What we’ll learn What is personal branding? Why is it important? How do you establish a personal brand? What’s the negative?

What is personal branding?

Why is it important?

How do you establish a personal brand?

What’s the negative?

What is personal branding?

Why is it important? Helps You Get Jobs Helps You Get Clients/Customers Leads To Personal & Professional Opportunity Protects Your Reputation

Helps You Get Jobs

Helps You Get Clients/Customers

Leads To Personal & Professional Opportunity

Protects Your Reputation

How Do You Establish Yours? Discover Your Brand What sets you apart? What do you want to set you apart? What will make you happy

Discover Your Brand

What sets you apart?

What do you want to set you apart?

What will make you happy

Activate Your Brand Resume Social Profiles Images/Avatars Videos It All Leads To SERPs

Resume

Social Profiles

Images/Avatars

Videos

It All Leads To SERPs

How To Grow Your Brand Be Bold Be Nice Be Real Be Involved Be Available

Be Bold

Be Nice

Be Real

Be Involved

Be Available

Proof First 5 Pages of Google All but 5 entries on first 5 pages of Yahoo Jason Falls – Politician in North Carolina Jason Falls – Movie blogger Damn Metallica bass player is clumsy

First 5 Pages of Google

All but 5 entries on first 5 pages of Yahoo

Jason Falls – Politician in North Carolina

Jason Falls – Movie blogger

Damn Metallica bass player is clumsy

Network On- and Off-Line Fish Where The Fish Are Blogs of others in your field Local voices in your space Clients, Customers, Potential Employers Never Underestimate The Value Of Face-To-Face Professional Organizations Conferences You’re Always “On”

Fish Where The Fish Are

Blogs of others in your field

Local voices in your space

Clients, Customers, Potential Employers

Never Underestimate The Value Of Face-To-Face

Professional Organizations

Conferences

You’re Always “On”

What’s The Negative? Keep Your Ego In Check Company vs. Personal Time Company vs. Personal Benefit There’s A Difference Between Empowerment And Power Your Brand Isn’t The Only One

Keep Your Ego In Check

Company vs. Personal Time

Company vs. Personal Benefit

There’s A Difference Between Empowerment And Power

Your Brand Isn’t The Only One

Consider The Company 2009 Deloitte Survey 60% of executives say they have right to know 53% of employees say social networking not an employer’s concern. 30% never consider what their boss or customers think before posting 74% believe activity make it easier to damage a company’s reputation Only 17% of executives have a monitoring and mitigating program Only 24% have formal guidelines for the use of social media

2009 Deloitte Survey

60% of executives say they have right to know

53% of employees say social networking not an employer’s concern.

30% never consider what their boss or customers think before posting

74% believe activity make it easier to damage a company’s reputation

Only 17% of executives have a monitoring and mitigating program

Only 24% have formal guidelines for the use of social media

Let’s Connect Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Theme images from SXCH.HU