Personal Branding How do you brand your talents  to further your career? Jason Falls  Doe-Anderson American Marketing Asso...
What we’ll learn <ul><li>What is personal branding? </li></ul><ul><li>Why is it important? </li></ul><ul><li>How do you es...
What is personal branding?
Why is it important? <ul><li>Helps You Get Jobs </li></ul><ul><li>Helps You Get Clients/Customers </li></ul><ul><li>Leads ...
How Do You Establish Yours? <ul><li>Discover Your Brand </li></ul><ul><ul><li>What sets you apart? </li></ul></ul><ul><ul>...
Activate Your Brand <ul><li>Resume </li></ul><ul><li>Social Profiles </li></ul><ul><li>Images/Avatars </li></ul><ul><li>Vi...
How To Grow Your Brand <ul><li>Be Bold </li></ul><ul><li>Be Nice </li></ul><ul><li>Be Real </li></ul><ul><li>Be Involved <...
Proof <ul><li>First 5 Pages of Google </li></ul><ul><li>All but 5 entries on first 5    pages of Yahoo </li></ul><ul><li>J...
Network On- and Off-Line <ul><li>Fish Where The Fish Are </li></ul><ul><ul><li>Blogs of others in your field </li></ul></u...
What’s The Negative? <ul><li>Keep Your Ego In Check </li></ul><ul><li>Company vs. Personal Time </li></ul><ul><li>Company ...
Consider The Company <ul><li>2009 Deloitte Survey </li></ul><ul><ul><li>60% of executives say they have right to know </li...
Let’s Connect Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address...
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Personal Branding

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Personal Branding: How To Brand Your Talents To Further Your Career - from Jason Falls for the American Marketing Association Louisville, May 28, 2009

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Personal Branding

  1. 1. Personal Branding How do you brand your talents to further your career? Jason Falls Doe-Anderson American Marketing Association Louisville, Ky. May 28, 2009
  2. 2. What we’ll learn <ul><li>What is personal branding? </li></ul><ul><li>Why is it important? </li></ul><ul><li>How do you establish a personal brand? </li></ul><ul><li>What’s the negative? </li></ul>
  3. 3. What is personal branding?
  4. 4. Why is it important? <ul><li>Helps You Get Jobs </li></ul><ul><li>Helps You Get Clients/Customers </li></ul><ul><li>Leads To Personal & Professional Opportunity </li></ul><ul><li>Protects Your Reputation </li></ul>
  5. 5. How Do You Establish Yours? <ul><li>Discover Your Brand </li></ul><ul><ul><li>What sets you apart? </li></ul></ul><ul><ul><li>What do you want to set you apart? </li></ul></ul><ul><ul><li>What will make you happy </li></ul></ul>
  6. 6. Activate Your Brand <ul><li>Resume </li></ul><ul><li>Social Profiles </li></ul><ul><li>Images/Avatars </li></ul><ul><li>Videos </li></ul><ul><li>It All Leads To SERPs </li></ul>
  7. 7. How To Grow Your Brand <ul><li>Be Bold </li></ul><ul><li>Be Nice </li></ul><ul><li>Be Real </li></ul><ul><li>Be Involved </li></ul><ul><li>Be Available </li></ul>
  8. 8. Proof <ul><li>First 5 Pages of Google </li></ul><ul><li>All but 5 entries on first 5 pages of Yahoo </li></ul><ul><li>Jason Falls – Politician in North Carolina </li></ul><ul><li>Jason Falls – Movie blogger </li></ul><ul><li>Damn Metallica bass player is clumsy </li></ul>
  9. 9. Network On- and Off-Line <ul><li>Fish Where The Fish Are </li></ul><ul><ul><li>Blogs of others in your field </li></ul></ul><ul><ul><li>Local voices in your space </li></ul></ul><ul><ul><li>Clients, Customers, Potential Employers </li></ul></ul><ul><li>Never Underestimate The Value Of Face-To-Face </li></ul><ul><ul><li>Professional Organizations </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>You’re Always “On” </li></ul></ul>
  10. 10. What’s The Negative? <ul><li>Keep Your Ego In Check </li></ul><ul><li>Company vs. Personal Time </li></ul><ul><li>Company vs. Personal Benefit </li></ul><ul><ul><li>There’s A Difference Between Empowerment And Power </li></ul></ul><ul><li>Your Brand Isn’t The Only One </li></ul>
  11. 11. Consider The Company <ul><li>2009 Deloitte Survey </li></ul><ul><ul><li>60% of executives say they have right to know </li></ul></ul><ul><ul><li>53% of employees say social networking not an employer’s concern. </li></ul></ul><ul><ul><li>30% never consider what their boss or customers think before posting </li></ul></ul><ul><ul><li>74% believe activity make it easier to damage a company’s reputation </li></ul></ul><ul><ul><li>Only 17% of executives have a monitoring and mitigating program </li></ul></ul><ul><ul><li>Only 24% have formal guidelines for the use of social media </li></ul></ul>
  12. 12. Let’s Connect Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Theme images from SXCH.HU
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