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Personal Branding


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Personal Branding: How To Brand Your Talents To Further Your Career - from Jason Falls for the American Marketing Association Louisville, May 28, 2009

Personal Branding: How To Brand Your Talents To Further Your Career - from Jason Falls for the American Marketing Association Louisville, May 28, 2009

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  • 1. Personal Branding How do you brand your talents to further your career? Jason Falls Doe-Anderson American Marketing Association Louisville, Ky. May 28, 2009
  • 2. What we’ll learn
    • What is personal branding?
    • Why is it important?
    • How do you establish a personal brand?
    • What’s the negative?
  • 3. What is personal branding?
  • 4. Why is it important?
    • Helps You Get Jobs
    • Helps You Get Clients/Customers
    • Leads To Personal & Professional Opportunity
    • Protects Your Reputation
  • 5. How Do You Establish Yours?
    • Discover Your Brand
      • What sets you apart?
      • What do you want to set you apart?
      • What will make you happy
  • 6. Activate Your Brand
    • Resume
    • Social Profiles
    • Images/Avatars
    • Videos
    • It All Leads To SERPs
  • 7. How To Grow Your Brand
    • Be Bold
    • Be Nice
    • Be Real
    • Be Involved
    • Be Available
  • 8. Proof
    • First 5 Pages of Google
    • All but 5 entries on first 5 pages of Yahoo
    • Jason Falls – Politician in North Carolina
    • Jason Falls – Movie blogger
    • Damn Metallica bass player is clumsy
  • 9. Network On- and Off-Line
    • Fish Where The Fish Are
      • Blogs of others in your field
      • Local voices in your space
      • Clients, Customers, Potential Employers
    • Never Underestimate The Value Of Face-To-Face
      • Professional Organizations
      • Conferences
      • You’re Always “On”
  • 10. What’s The Negative?
    • Keep Your Ego In Check
    • Company vs. Personal Time
    • Company vs. Personal Benefit
      • There’s A Difference Between Empowerment And Power
    • Your Brand Isn’t The Only One
  • 11. Consider The Company
    • 2009 Deloitte Survey
      • 60% of executives say they have right to know
      • 53% of employees say social networking not an employer’s concern.
      • 30% never consider what their boss or customers think before posting
      • 74% believe activity make it easier to damage a company’s reputation
      • Only 17% of executives have a monitoring and mitigating program
      • Only 24% have formal guidelines for the use of social media
  • 12. Let’s Connect Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 Theme images from SXCH.HU