0
WelcomeThank you for being here.      #nobssocial
Convince & Convert•   Social Media and Content Strategy    •   For Agencies    •   For Corporations•   Blog That Doesn’t S...
InfusionSoft•All-in-one email, CRM, e-commerce•Terrific small business tool•Automatic email replies•Check out a demo:      ...
Did Somebody Say Book?
The
Stories
                                      Behind
The
Book                                                     Jaso...
What
the
purists
say
...                                                                   sxch.hu• You
must
be
human• You...
What
the
purists
don’t
say
...                                                      Mike Baldwin - Shutterstock.com• How
t...
Finding
the
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
BULL!                                                           iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
M...
Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
B.S.!                                                           iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
M...
Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
B.S.!                                                           iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
M...
The
Truth                                                           Synthmaniac on Shutterstock.comThe
All‐Business,
No‐Hy...
7
Business
Drivers
of          Social
Media
Marke@ng•   Enhance
Branding
&
Awareness•   Protect
Your
Reputa@on•   Enhance
...
Enhance
Branding
&
Awareness    The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Protect
Your
Reputa@onThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Enhance
Public
Rela@ons                                                            Matt Callow on Shutterstock.com The
All...
Build
CommunityThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Enhance
Customer
Service                                                            iStockPhoto.com The
All‐Business,
No‐H...
Facilitate
R&DThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Drive
Sales                                                           Miss Shirley’sThe
All‐Business,
No‐Hype
Guide
to
Soc...
Now
What?                                                           Dieaugenwiede on Shutterstock.comThe
All‐Business,
No‐...
What
about
ROI?                                                           sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social...
7
Business
Drivers
of          Social
Media
Marke@ng•   Enhance
Branding
&
Awareness•   Protect
Your
Reputa@on•   Enhance
...
What
about
ROI?                                                           sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social...
What
about
ROI? Customer
Sa<sfac<on
Scores                                New
Product
Ideas                               ...
Being
Social                                                           Lasse Kristensen on Shutterstock.comThe
All‐Busines...
Being
Social                                                           City of PikevilleThe
All‐Business,
No‐Hype
Guide
to...
There’s
more
where
                                           this
came
from!                                          Jas...
Jay
Baer
Rocks!The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
Upcoming SlideShare
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No Bullshit Virtual Book Tour & Giveaway

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Jay Baer from Convince & Convert hosted a virtual book tour stop for the new book, No Bullshit Social Media by Jason Falls and Erik Deckers. Here are the slides from the event. Enjoy!

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Transcript of "No Bullshit Virtual Book Tour & Giveaway"

  1. 1. WelcomeThank you for being here. #nobssocial
  2. 2. Convince & Convert• Social Media and Content Strategy • For Agencies • For Corporations• Blog That Doesn’t Suck• Some Other Book About Social Media
  3. 3. InfusionSoft•All-in-one email, CRM, e-commerce•Terrific small business tool•Automatic email replies•Check out a demo: infusionsoft.com/socialwebinar
  4. 4. Did Somebody Say Book?
  5. 5. The
Stories
 Behind
The
Book Jason
Falls Convince
&
Convert Virtual
Book
Tour
Event nobullshitsocialmedia.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  6. 6. What
the
purists
say
... sxch.hu• You
must
be
human• You
must
engage• You
must
join
the
conversa@on The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  7. 7. What
the
purists
don’t
say
... Mike Baldwin - Shutterstock.com• How
to
drive
business• How
to
plan
strategically• How
to
measure
it The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  8. 8. Finding
the
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  9. 9. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  10. 10. BULL! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  11. 11. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  12. 12. B.S.! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  13. 13. Finding
The
B.S.The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  14. 14. B.S.! iStockPhoto.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  15. 15. The
Truth Synthmaniac on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  16. 16. 7
Business
Drivers
of Social
Media
Marke@ng• Enhance
Branding
&
Awareness• Protect
Your
Reputa@on• Enhance
Public
Rela@ons• Build
Community• Enhance
Customer
Service• Facilitate
Research
&
Development• Drive
Sales
&
Leads The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  17. 17. Enhance
Branding
&
Awareness The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  18. 18. Protect
Your
Reputa@onThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  19. 19. Enhance
Public
Rela@ons Matt Callow on Shutterstock.com The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  20. 20. Build
CommunityThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  21. 21. Enhance
Customer
Service iStockPhoto.com The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  22. 22. Facilitate
R&DThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  23. 23. Drive
Sales Miss Shirley’sThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  24. 24. Now
What? Dieaugenwiede on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  25. 25. What
about
ROI? sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  26. 26. 7
Business
Drivers
of Social
Media
Marke@ng• Enhance
Branding
&
Awareness• Protect
Your
Reputa@on• Enhance
Public
Rela@ons• Build
Community• Enhance
Customer
Service• Facilitate
Research
&
Development• Drive
Sales
&
Leads The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  27. 27. What
about
ROI? sxch.huThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  28. 28. What
about
ROI? Customer
Sa<sfac<on
Scores New
Product
Ideas Faster
Response
Times Higher
Search
Engine
ResultsMore
Subscribers Higher
Reten<on
Rate What
do
I
get
in
return?More
Online
Media
Coverage Lower
Cost‐Per
Lead Lower
Call
Center
Costs Higher
Brand
Recall Website
Traffic The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  29. 29. Being
Social Lasse Kristensen on Shutterstock.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  30. 30. Being
Social City of PikevilleThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  31. 31. There’s
more
where
 this
came
from! Jason
Falls Erik
Deckers @JasonFalls @edeckers nobullshitsocialmedia.comThe
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
  32. 32. Jay
Baer
Rocks!The
All‐Business,
No‐Hype
Guide
to
Social
Media
Marke<ng
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