No Bullshit Social Media - SMC Detroit

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Jason Falls's slides from the March 28 Social Media Club Detroit meeting at Motor City Casino.

Jason Falls's slides from the March 28 Social Media Club Detroit meeting at Motor City Casino.

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  • 1. No  Bullshit Social  Media Jason  Falls Social  Media  Club  Detroit Motor  City  Casino nobullshitsocialmedia.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 2. What  the  purists  say  ... sxch.hu• You  must  be  human• You  must  engage• You  must  join  the  conversa?on The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 3. What  the  purists  don’t  say  ... Mike Baldwin - Shutterstock.com• How  to  drive  business• How  to  plan  strategically• How  to  measure  it The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 4. Finding  the  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 5. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 6. BULL! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 7. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 8. B.S.! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 9. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 10. B.S.! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 11. The  Truth Synthmaniac on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 12. 7  Business  Drivers  of Social  Media  Marke?ng• Enhance  Branding  &  Awareness• Protect  Your  Reputa?on• Enhance  Public  Rela?ons• Build  Community• Enhance  Customer  Service• Facilitate  Research  &  Development• Drive  Sales  &  Leads The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 13. Enhance  Branding  &  Awareness The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 14. Protect  Your  Reputa?onThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 15. Enhance  Public  Rela?ons Matt Callow on Shutterstock.com The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 16. Build  CommunityThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 17. Enhance  Customer  Service iStockPhoto.com The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 18. Facilitate  R&DThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 19. Drive  Sales Miss Shirley’sThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 20. Now  What? Dieaugenwiede on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 21. What  about  ROI? sxch.huThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 22. 7  Business  Drivers  of Social  Media  Marke?ng• Enhance  Branding  &  Awareness• Protect  Your  Reputa?on• Enhance  Public  Rela?ons• Build  Community• Enhance  Customer  Service• Facilitate  Research  &  Development• Drive  Sales  &  Leads The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 23. What  about  ROI? sxch.huThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 24. What  about  ROI? Customer  Sa<sfac<on  Scores New  Product  Ideas Faster  Response  Times Higher  Search  Engine  Results More  Subscribers Higher  Reten<on  Rate What  do  I  get  in  return?More  Online  Media  Coverage Lower  Cost-­‐Per  Lead Lower  Call  Center  Costs Faster  Response  Times Website  Traffic The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 25. Being  Social Lasse Kristensen on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 26. Being  Social City of PikevilleThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 27. There’s  more  where   this  came  from! Jason  Falls Erik  Deckers @JasonFalls @edeckers nobullshitsocialmedia.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 28. Wait!  There’s  bonus  material!