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No	  Bullshit                                                                  Social	  Media                             ...
What	  the	  purists	  say	  ...                                                                                          ...
What	  the	  purists	  don’t	  say	  ...                                                                             Mike ...
Finding	  the	  B.S.The	  All-­‐Business,	  No-­‐Hype	  Guide	  to	  Social	  Media	  Marke<ng
Finding	  The	  B.S.The	  All-­‐Business,	  No-­‐Hype	  Guide	  to	  Social	  Media	  Marke<ng
BULL!                                                                                    iStockPhoto.comThe	  All-­‐Busine...
Finding	  The	  B.S.The	  All-­‐Business,	  No-­‐Hype	  Guide	  to	  Social	  Media	  Marke<ng
B.S.!                                                                                    iStockPhoto.comThe	  All-­‐Busine...
Finding	  The	  B.S.The	  All-­‐Business,	  No-­‐Hype	  Guide	  to	  Social	  Media	  Marke<ng
B.S.!                                                                                    iStockPhoto.comThe	  All-­‐Busine...
The	  Truth                                                                                    Synthmaniac on Shutterstock...
7	  Business	  Drivers	  of           Social	  Media	  Marke?ng•   Enhance	  Branding	  &	  Awareness•   Protect	  Your	  ...
Enhance	  Branding	  &	  Awareness     The	  All-­‐Business,	  No-­‐Hype	  Guide	  to	  Social	  Media	  Marke<ng
Protect	  Your	  Reputa?onThe	  All-­‐Business,	  No-­‐Hype	  Guide	  to	  Social	  Media	  Marke<ng
Enhance	  Public	  Rela?ons                                                                                     Matt Callo...
Build	  CommunityThe	  All-­‐Business,	  No-­‐Hype	  Guide	  to	  Social	  Media	  Marke<ng
Enhance	  Customer	  Service                                                                                      iStockPh...
Facilitate	  R&DThe	  All-­‐Business,	  No-­‐Hype	  Guide	  to	  Social	  Media	  Marke<ng
Drive	  Sales                                                                                    Miss Shirley’sThe	  All-­...
Now	  What?                                                                                    Dieaugenwiede on Shuttersto...
What	  about	  ROI?                                                                                    sxch.huThe	  All-­‐...
7	  Business	  Drivers	  of           Social	  Media	  Marke?ng•   Enhance	  Branding	  &	  Awareness•   Protect	  Your	  ...
What	  about	  ROI?                                                                                    sxch.huThe	  All-­‐...
What	  about	  ROI?  Customer	  Sa<sfac<on	  Scores                                                 New	  Product	  Ideas ...
Being	  Social                                                                                    Lasse Kristensen on Shut...
Being	  Social                                                                                    City of PikevilleThe	  A...
There’s	  more	  where	                                                               this	  came	  from!                 ...
Wait!	  There’s	  bonus	  material!
No Bullshit Social Media - SMC Detroit
No Bullshit Social Media - SMC Detroit
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No Bullshit Social Media - SMC Detroit

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Jason Falls's slides from the March 28 Social Media Club Detroit meeting at Motor City Casino.

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Transcript of "No Bullshit Social Media - SMC Detroit"

  1. 1. No  Bullshit Social  Media Jason  Falls Social  Media  Club  Detroit Motor  City  Casino nobullshitsocialmedia.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  2. 2. What  the  purists  say  ... sxch.hu• You  must  be  human• You  must  engage• You  must  join  the  conversa?on The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  3. 3. What  the  purists  don’t  say  ... Mike Baldwin - Shutterstock.com• How  to  drive  business• How  to  plan  strategically• How  to  measure  it The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  4. 4. Finding  the  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  5. 5. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  6. 6. BULL! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  7. 7. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  8. 8. B.S.! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  9. 9. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  10. 10. B.S.! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  11. 11. The  Truth Synthmaniac on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  12. 12. 7  Business  Drivers  of Social  Media  Marke?ng• Enhance  Branding  &  Awareness• Protect  Your  Reputa?on• Enhance  Public  Rela?ons• Build  Community• Enhance  Customer  Service• Facilitate  Research  &  Development• Drive  Sales  &  Leads The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  13. 13. Enhance  Branding  &  Awareness The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  14. 14. Protect  Your  Reputa?onThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  15. 15. Enhance  Public  Rela?ons Matt Callow on Shutterstock.com The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  16. 16. Build  CommunityThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  17. 17. Enhance  Customer  Service iStockPhoto.com The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  18. 18. Facilitate  R&DThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  19. 19. Drive  Sales Miss Shirley’sThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  20. 20. Now  What? Dieaugenwiede on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  21. 21. What  about  ROI? sxch.huThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  22. 22. 7  Business  Drivers  of Social  Media  Marke?ng• Enhance  Branding  &  Awareness• Protect  Your  Reputa?on• Enhance  Public  Rela?ons• Build  Community• Enhance  Customer  Service• Facilitate  Research  &  Development• Drive  Sales  &  Leads The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  23. 23. What  about  ROI? sxch.huThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  24. 24. What  about  ROI? Customer  Sa<sfac<on  Scores New  Product  Ideas Faster  Response  Times Higher  Search  Engine  Results More  Subscribers Higher  Reten<on  Rate What  do  I  get  in  return?More  Online  Media  Coverage Lower  Cost-­‐Per  Lead Lower  Call  Center  Costs Faster  Response  Times Website  Traffic The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  25. 25. Being  Social Lasse Kristensen on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  26. 26. Being  Social City of PikevilleThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  27. 27. There’s  more  where   this  came  from! Jason  Falls Erik  Deckers @JasonFalls @edeckers nobullshitsocialmedia.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  28. 28. Wait!  There’s  bonus  material!
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