No Bullshit Social Media - SMC Detroit

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Jason Falls's slides from the March 28 Social Media Club Detroit meeting at Motor City Casino.

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No Bullshit Social Media - SMC Detroit

  1. 1. No  Bullshit Social  Media Jason  Falls Social  Media  Club  Detroit Motor  City  Casino nobullshitsocialmedia.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  2. 2. What  the  purists  say  ... sxch.hu• You  must  be  human• You  must  engage• You  must  join  the  conversa?on The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  3. 3. What  the  purists  don’t  say  ... Mike Baldwin - Shutterstock.com• How  to  drive  business• How  to  plan  strategically• How  to  measure  it The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  4. 4. Finding  the  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  5. 5. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  6. 6. BULL! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  7. 7. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  8. 8. B.S.! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  9. 9. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  10. 10. B.S.! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  11. 11. The  Truth Synthmaniac on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  12. 12. 7  Business  Drivers  of Social  Media  Marke?ng• Enhance  Branding  &  Awareness• Protect  Your  Reputa?on• Enhance  Public  Rela?ons• Build  Community• Enhance  Customer  Service• Facilitate  Research  &  Development• Drive  Sales  &  Leads The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  13. 13. Enhance  Branding  &  Awareness The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  14. 14. Protect  Your  Reputa?onThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  15. 15. Enhance  Public  Rela?ons Matt Callow on Shutterstock.com The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  16. 16. Build  CommunityThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  17. 17. Enhance  Customer  Service iStockPhoto.com The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  18. 18. Facilitate  R&DThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  19. 19. Drive  Sales Miss Shirley’sThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  20. 20. Now  What? Dieaugenwiede on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  21. 21. What  about  ROI? sxch.huThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  22. 22. 7  Business  Drivers  of Social  Media  Marke?ng• Enhance  Branding  &  Awareness• Protect  Your  Reputa?on• Enhance  Public  Rela?ons• Build  Community• Enhance  Customer  Service• Facilitate  Research  &  Development• Drive  Sales  &  Leads The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  23. 23. What  about  ROI? sxch.huThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  24. 24. What  about  ROI? Customer  Sa<sfac<on  Scores New  Product  Ideas Faster  Response  Times Higher  Search  Engine  Results More  Subscribers Higher  Reten<on  Rate What  do  I  get  in  return?More  Online  Media  Coverage Lower  Cost-­‐Per  Lead Lower  Call  Center  Costs Faster  Response  Times Website  Traffic The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  25. 25. Being  Social Lasse Kristensen on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  26. 26. Being  Social City of PikevilleThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  27. 27. There’s  more  where   this  came  from! Jason  Falls Erik  Deckers @JasonFalls @edeckers nobullshitsocialmedia.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  28. 28. Wait!  There’s  bonus  material!

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