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No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
No Bullshit Social Media - Radian6 Webinar
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No Bullshit Social Media - Radian6 Webinar

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Jason Falls

Jason Falls

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  • 1. The  Stories   Behind  The  Book Jason  Falls Radian6 Webinar nobullshitsocialmedia.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 2. What  the  purists  say  ... sxch.hu• You  must  be  human• You  must  engage• You  must  join  the  conversa?on The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 3. What  the  purists  don’t  say  ... Mike Baldwin - Shutterstock.com• How  to  drive  business• How  to  plan  strategically• How  to  measure  it The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 4. Finding  the  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 5. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 6. BULL! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 7. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 8. B.S.! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 9. Finding  The  B.S.The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 10. B.S.! iStockPhoto.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 11. The  Truth Synthmaniac on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 12. 7  Business  Drivers  of Social  Media  Marke?ng• Enhance  Branding  &  Awareness• Protect  Your  Reputa?on• Enhance  Public  Rela?ons• Build  Community• Enhance  Customer  Service• Facilitate  Research  &  Development• Drive  Sales  &  Leads The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 13. Enhance  Branding  &  Awareness The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 14. Protect  Your  Reputa?onThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 15. Enhance  Public  Rela?ons Matt Callow on Shutterstock.com The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 16. Build  CommunityThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 17. Enhance  Customer  Service iStockPhoto.com The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 18. Facilitate  R&DThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 19. Drive  Sales Miss Shirley’sThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 20. Now  What? Dieaugenwiede on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 21. What  about  ROI? sxch.huThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 22. 7  Business  Drivers  of Social  Media  Marke?ng• Enhance  Branding  &  Awareness• Protect  Your  Reputa?on• Enhance  Public  Rela?ons• Build  Community• Enhance  Customer  Service• Facilitate  Research  &  Development• Drive  Sales  &  Leads The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 23. What  about  ROI? sxch.huThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 24. What  about  ROI? Customer  Sa<sfac<on  Scores New  Product  Ideas Faster  Response  Times Higher  Search  Engine  Results More  Subscribers Higher  Reten<on  Rate What  do  I  get  in  return?More  Online  Media  Coverage Lower  Cost-­‐Per  Lead Lower  Call  Center  Costs Higher  Brand  Recall Website  Traffic The  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 25. Being  Social Lasse Kristensen on Shutterstock.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 26. Being  Social City of PikevilleThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng
  • 27. There’s  more  where   this  came  from! Jason  Falls Erik  Deckers @JasonFalls @edeckers nobullshitsocialmedia.comThe  All-­‐Business,  No-­‐Hype  Guide  to  Social  Media  Marke<ng

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