No Bullshit Social Media - Radian6 Webinar

The Stories Behind The Book Jason Falls Radian6 Webinar nobullshitsocialmedia.comThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

What the purists say ... sxch.hu• You must be human• You must engage• You must join the conversa?on The All-‐Business, No-‐Hype Guide to Social Media Marke<ng

What the purists don’t say ... Mike Baldwin - Shutterstock.com• How to drive business• How to plan strategically• How to measure it The All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Finding the B.S.The All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Finding The B.S.The All-‐Business, No-‐Hype Guide to Social Media Marke<ng

BULL! iStockPhoto.comThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

B.S.! iStockPhoto.comThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

The Truth Synthmaniac on Shutterstock.comThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

7 Business Drivers of Social Media Marke?ng• Enhance Branding & Awareness• Protect Your Reputa?on• Enhance Public Rela?ons• Build Community• Enhance Customer Service• Facilitate Research & Development• Drive Sales & Leads The All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Enhance Branding & Awareness The All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Protect Your Reputa?onThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Enhance Public Rela?ons Matt Callow on Shutterstock.com The All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Build CommunityThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Enhance Customer Service iStockPhoto.com The All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Facilitate R&DThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Drive Sales Miss Shirley’sThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Now What? Dieaugenwiede on Shutterstock.comThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

What about ROI? sxch.huThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

7 Business Drivers of Social Media Marke?ng• Enhance Branding & Awareness• Protect Your Reputa?on• Enhance Public Rela?ons• Build Community• Enhance Customer Service• Facilitate Research & Development• Drive Sales & Leads The All-‐Business, No-‐Hype Guide to Social Media Marke<ng

What about ROI? sxch.huThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

What about ROI? Customer Sa<sfac<on Scores New Product Ideas Faster Response Times Higher Search Engine Results More Subscribers Higher Reten<on Rate What do I get in return?More Online Media Coverage Lower Cost-‐Per Lead Lower Call Center Costs Higher Brand Recall Website Traﬃc The All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Being Social Lasse Kristensen on Shutterstock.comThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

Being Social City of PikevilleThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

There’s more where this came from! Jason Falls Erik Deckers @JasonFalls @edeckers nobullshitsocialmedia.comThe All-‐Business, No-‐Hype Guide to Social Media Marke<ng

http://www.socialmediaexplorer.com	47
http://causegeek.com	3
http://twitter.com	1
http://www.twylah.com	1

No Bullshit Social Media - Radian6 Webinar

by Jason Falls on Oct 06, 2011

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No Bullshit Social Media - Radian6 Webinar — Presentation Transcript