Making Sense ofSocial Content MarketingMike LewisVP of Marketing & Sales, Awareness Inc@bostonmike / @awarenessinchttp://blog.socialepisodes.com social marketing firstname.lastname@example.org
In the next 30 minutes you will...• 5 Most Common Challenges facing Marketers• Lessons from the experts• Examples of Successful Content Strategies• Simple Content Management Plan
A Little About Me• Boston native, New Dad, Entrepreneur and marketing guy• Ran marketing & sales at several start-ups and have used more than social media alone• Active blogger, tweeter, and social media enthusiast• VP of Marketing & Sales at Awareness Inc.
!"#$%&()(*+,+-.()(*.+&"/.()(.,-+-.Media & Entertainment Retail/ E-‐Commerce Other Adver&sing, Marke&ng, and PR Agencies Telecommunica&ons SoAware & TechnologyEduca&on & Non Proﬁt Hospitality & Leisure Financial Services
• quickly takes a look at several aspects of social marketing - such as how you manage, publish and engage using social media - to determine where your social marketing efforts fall with respect to others.• Webinar - Tomorrow at 2pm ET - http://tinyurl.com/SMIQ-webinar• Take the SMIQ at http://tinyurl.com/SMIQ-test
Brands with Social Content strategies to watch
Ford’s Content Factory• Constantly delivers news about the company’s reinvention using every available media social channel.• Press releases paired with video, images, audio whenever possible• Everything is shareable, nearly all is tweeted• Key metrics: retweets, Facebook comments, media coverage, awareness studies Principal Value Demonstration often beats description “We use whatever channel we can to spread the message.” Multimedia conveys -Scott Monty, head of social media excitement Bottom-up combined with top-down for maximum impact Social media drives ongoing engagement via e- mail
HISTORY Sprinkles Tips... Everywhere • Tips placed at Historically signiﬁcant locations around the country • Tips are focused on location but serve to promote the TV show “America: The Story of Us” • Users automatically entered into a sweepstakes, in which 10 randomly selected users will win prizes each week from April 25 through June 6 Principal Value “Teaming up with foursquare for the AMERICA THE STORY OF US Viral Buzz throughout promotion reinforces the HISTORY the series brands 360 degree approach of New viewers to history aggressively reaching our viewers in new platforms," channel Chris Moseley, SVP of Marketing for "America The Story of US" HISTORY. became the most watched and highest rated program in the networks history.