Actionable Items <ul><li>Serve Your Audience (Content, Service) </li></ul><ul><li>Include Your Audience (R&D, Crowdsourcing) </li></ul><ul><li>Establish Guidelines (Set A Tone, Not Rules) </li></ul><ul><li>Lead By Example (Engage Openly) </li></ul><ul><li>Trust Your Team (Empower Them) </li></ul>
Advice From The Twitterati It's your job to establish the culture that supports SM and champion its business uses. - @shel Have a plan, make a 12-24 mo. commitment, be consistent, be flexible. - @debworks Don't be afraid of SM. It's about "Enabling/Engaging in a Conversation" - which is what teachers do. - @MitchPopelchak I'd tell them to trust your communication/PR team, set policies and guidelines that fit *your* org's needs. - @vedo I would remind them that social media isn't free - you pay in time (HR $) what you don't spend in ad $ - @sharonmostym If you can trust your employees to talk about you in person and on the phone, you can trust them in social media as well. - @DavidBThomas
Advice From The Twitterati SM is organic. Can't give you the playbook I'm going to follow (like in adv) because it hasn't been written yet. - @TomMartin You can't ignore SM, your customers and employees are already there. Embrace it and leverage it, your competition already has. - @covati It can be a great tool to help humanize companies and people. - @GavinBaker My biggest thing when talking to leadership has been to show that socmed can cover serious issues, get work done, etc. - @Eileen53 Tell them it is Conversational, not Social, and they will have a better understanding of the space they are about to enter. - @DarinRMcClure "Different" and "new" should not be seen as "scary". - @JSandford
A Resource http://socialmediaexplorer.com/leadership <ul><li>This Presentation </li></ul><ul><li>Useful Links </li></ul><ul><li>Easy To Learn Videos </li></ul><ul><li>Contact Information </li></ul>
Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.509.4763 (4SME) Web: socialmediaexplorer.com
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