Leadership & Social Media

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Thoughts on Leadership and Social Media from Social Media Explorer and Jason Falls

Thoughts on Leadership and Social Media from Social Media Explorer and Jason Falls

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  • The convergence of technology and communications Web-centric world requires web-centric thinking Consumers have changed the way they use the web, we have to change, too.
  • Consumers Come First All About Relationships Build Trust Through Honesty Give To Get Messages, Campaigns = FAIL Sell Last
  • Management is doing things right; leadership is doing the right things.- Peter F. Drucker
  • Consumers Come First All About Relationships Build Trust Through Honesty Give To Get Messages, Campaigns = FAIL Sell Last
  • Consumers Come First All About Relationships Build Trust Through Honesty Give To Get Messages, Campaigns = FAIL Sell Last

Transcript

  • 1. Leadership & Social Media How the social web affects your role Jason Falls Social Media Explorer AECT Leadership Dinner Louisville, Ky. October 27, 2009
  • 2. Image: Nouveau on Shutterstock.com
  • 3. Image: Jozef Sedmak on Shutterstock.com
  • 4.  
  • 5. Apply To Social Web
  • 6. Apply To Social Web
  • 7. Actionable Items
    • Serve Your Audience (Content, Service)
    • Include Your Audience (R&D, Crowdsourcing)
    • Establish Guidelines (Set A Tone, Not Rules)
    • Lead By Example (Engage Openly)
    • Trust Your Team (Empower Them)
  • 8. Actionable Items
    • Be Accessible (Twitter, Blog Comments)
    • Be Authoritative (Blog, Twitter, LinkedIn, Facebook)
    • Be Benevolent (Comment, Link)
    • Be Humble (Comment, Blog, Forums)
    • Be Brave (Don’t Hide Behind Legal, Compliance)
  • 9. Advice From The Twitterati It's your job to establish the culture that supports SM and champion its business uses. - @shel Have a plan, make a 12-24 mo. commitment, be consistent, be flexible. - @debworks Don't be afraid of SM. It's about "Enabling/Engaging in a Conversation" - which is what teachers do. - @MitchPopelchak I'd tell them to trust your communication/PR team, set policies and guidelines that fit *your* org's needs. - @vedo I would remind them that social media isn't free - you pay in time (HR $) what you don't spend in ad $ - @sharonmostym If you can trust your employees to talk about you in person and on the phone, you can trust them in social media as well. - @DavidBThomas
  • 10. Advice From The Twitterati SM is organic. Can't give you the playbook I'm going to follow (like in adv) because it hasn't been written yet. - @TomMartin You can't ignore SM, your customers and employees are already there. Embrace it and leverage it, your competition already has. - @covati It can be a great tool to help humanize companies and people. - @GavinBaker My biggest thing when talking to leadership has been to show that socmed can cover serious issues, get work done, etc. - @Eileen53 Tell them it is Conversational, not Social, and they will have a better understanding of the space they are about to enter. - @DarinRMcClure "Different" and "new" should not be seen as "scary". - @JSandford
  • 11. A Resource http://socialmediaexplorer.com/leadership
    • This Presentation
    • Useful Links
    • Easy To Learn Videos
    • Contact Information
  • 12. Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.509.4763 (4SME) Web: socialmediaexplorer.com