Leadership & Social Media

Leadership & Social Media How the social web affects your role Jason Falls Social Media Explorer AECT Leadership Dinner Louisville, Ky. October 27, 2009

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Image: Jozef Sedmak on Shutterstock.com

Apply To Social Web

Actionable Items

Serve Your Audience (Content, Service)

Include Your Audience (R&D, Crowdsourcing)

Establish Guidelines (Set A Tone, Not Rules)

Lead By Example (Engage Openly)

Trust Your Team (Empower Them)

Actionable Items

Be Accessible (Twitter, Blog Comments)

Be Authoritative (Blog, Twitter, LinkedIn, Facebook)

Be Benevolent (Comment, Link)

Be Humble (Comment, Blog, Forums)

Be Brave (Don’t Hide Behind Legal, Compliance)

Advice From The Twitterati It's your job to establish the culture that supports SM and champion its business uses. - @shel Have a plan, make a 12-24 mo. commitment, be consistent, be flexible. - @debworks Don't be afraid of SM. It's about "Enabling/Engaging in a Conversation" - which is what teachers do. - @MitchPopelchak I'd tell them to trust your communication/PR team, set policies and guidelines that fit *your* org's needs. - @vedo I would remind them that social media isn't free - you pay in time (HR $) what you don't spend in ad $ - @sharonmostym If you can trust your employees to talk about you in person and on the phone, you can trust them in social media as well. - @DavidBThomas

Advice From The Twitterati SM is organic. Can't give you the playbook I'm going to follow (like in adv) because it hasn't been written yet. - @TomMartin You can't ignore SM, your customers and employees are already there. Embrace it and leverage it, your competition already has. - @covati It can be a great tool to help humanize companies and people. - @GavinBaker My biggest thing when talking to leadership has been to show that socmed can cover serious issues, get work done, etc. - @Eileen53 Tell them it is Conversational, not Social, and they will have a better understanding of the space they are about to enter. - @DarinRMcClure "Different" and "new" should not be seen as "scary". - @JSandford

A Resource http://socialmediaexplorer.com/leadership

This Presentation

Useful Links

Easy To Learn Videos

Contact Information

Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.509.4763 (4SME) Web: socialmediaexplorer.com