Leadership &  Social Media How the social web affects your role Jason Falls Social Media Explorer AECT Leadership Dinner L...
Image: Nouveau on Shutterstock.com
Image:  Jozef Sedmak  on Shutterstock.com
 
Apply To Social Web
Apply To Social Web
Actionable Items <ul><li>Serve Your Audience  (Content, Service) </li></ul><ul><li>Include Your Audience  (R&D, Crowdsourc...
Actionable Items <ul><li>Be Accessible  (Twitter, Blog Comments) </li></ul><ul><li>Be Authoritative  (Blog, Twitter, Linke...
Advice From The Twitterati It's your job to establish the culture that supports SM and champion its business uses. - @shel...
Advice From The Twitterati SM is organic. Can't give you the playbook I'm going to follow (like in adv) because it hasn't ...
A Resource http://socialmediaexplorer.com/leadership <ul><li>This Presentation </li></ul><ul><li>Useful Links </li></ul><u...
Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter:  @JasonFalls Phone:  502.509.476...
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Leadership & Social Media

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Thoughts on Leadership and Social Media from Social Media Explorer and Jason Falls

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  • The convergence of technology and communications Web-centric world requires web-centric thinking Consumers have changed the way they use the web, we have to change, too.
  • Consumers Come First All About Relationships Build Trust Through Honesty Give To Get Messages, Campaigns = FAIL Sell Last
  • Management is doing things right; leadership is doing the right things.- Peter F. Drucker
  • Consumers Come First All About Relationships Build Trust Through Honesty Give To Get Messages, Campaigns = FAIL Sell Last
  • Consumers Come First All About Relationships Build Trust Through Honesty Give To Get Messages, Campaigns = FAIL Sell Last
  • Leadership & Social Media

    1. 1. Leadership & Social Media How the social web affects your role Jason Falls Social Media Explorer AECT Leadership Dinner Louisville, Ky. October 27, 2009
    2. 2. Image: Nouveau on Shutterstock.com
    3. 3. Image: Jozef Sedmak on Shutterstock.com
    4. 5. Apply To Social Web
    5. 6. Apply To Social Web
    6. 7. Actionable Items <ul><li>Serve Your Audience (Content, Service) </li></ul><ul><li>Include Your Audience (R&D, Crowdsourcing) </li></ul><ul><li>Establish Guidelines (Set A Tone, Not Rules) </li></ul><ul><li>Lead By Example (Engage Openly) </li></ul><ul><li>Trust Your Team (Empower Them) </li></ul>
    7. 8. Actionable Items <ul><li>Be Accessible (Twitter, Blog Comments) </li></ul><ul><li>Be Authoritative (Blog, Twitter, LinkedIn, Facebook) </li></ul><ul><li>Be Benevolent (Comment, Link) </li></ul><ul><li>Be Humble (Comment, Blog, Forums) </li></ul><ul><li>Be Brave (Don’t Hide Behind Legal, Compliance) </li></ul>
    8. 9. Advice From The Twitterati It's your job to establish the culture that supports SM and champion its business uses. - @shel Have a plan, make a 12-24 mo. commitment, be consistent, be flexible. - @debworks Don't be afraid of SM. It's about &quot;Enabling/Engaging in a Conversation&quot; - which is what teachers do. - @MitchPopelchak I'd tell them to trust your communication/PR team, set policies and guidelines that fit *your* org's needs. - @vedo I would remind them that social media isn't free - you pay in time (HR $) what you don't spend in ad $ - @sharonmostym If you can trust your employees to talk about you in person and on the phone, you can trust them in social media as well. - @DavidBThomas
    9. 10. Advice From The Twitterati SM is organic. Can't give you the playbook I'm going to follow (like in adv) because it hasn't been written yet. - @TomMartin You can't ignore SM, your customers and employees are already there. Embrace it and leverage it, your competition already has. - @covati It can be a great tool to help humanize companies and people. - @GavinBaker My biggest thing when talking to leadership has been to show that socmed can cover serious issues, get work done, etc. - @Eileen53 Tell them it is Conversational, not Social, and they will have a better understanding of the space they are about to enter. - @DarinRMcClure &quot;Different&quot; and &quot;new&quot; should not be seen as &quot;scary&quot;. - @JSandford
    10. 11. A Resource http://socialmediaexplorer.com/leadership <ul><li>This Presentation </li></ul><ul><li>Useful Links </li></ul><ul><li>Easy To Learn Videos </li></ul><ul><li>Contact Information </li></ul>
    11. 12. Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.509.4763 (4SME) Web: socialmediaexplorer.com
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