How To Create and Promote Your Blog
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How To Create and Promote Your Blog

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Jason Falls's deck from WordCamp Louisville in 2012.

Jason Falls's deck from WordCamp Louisville in 2012.

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  • Five Rules of WOM
    1. Be Interesting
    2. Make it Easy
    3. Make People Happy
    4. Earn Trust & Respect
    5. meh a lot OR use profanity for no real reason

    Interesting that slide 17 shows a google search with you logged in. Of course your website moves to the top of your search. In a virgin browser with the cache clear and not logged in the website appears on page 4 and I only clicked that far to see when it would show up. Take a little advise from your book title 'No Bullshit.....'
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  • Taken Directly From “Secret and Mysterious Order of Word of Mouth” by Andy Sernovitz
  • Rules of WOM Marketing – Andy Sernovitz Be Interesting Blog better be or no one will read it. Make It Easy Give readers the tools to share, comment, vote and interact Make People Happy Know what your audience wants and focus on those topics, themes Earn Trust & Respect Invite comment, incite passionate responses and let opposing viewpoints shine through (within reason)
  • How do you take all that and put together a sound Word of Mouth Strategy for your blog?
  • The Five T’s of Word of Mouth Marketing – Andy Sernovitz Talkers – Who will tell their friends about you? Topics – What will they talk about? Tools – How can you help the message travel? Talking Part – How should you join the conversation? Tracking – What are people saying about you?
  • Talkers – Who will tell their friends about you? Industry Leaders – Target those in your niche with big audiences. Make them know who you are. Clients and Partners – They will read you. Give them reasons to tell their partners, friends. Industry Peers – Feed off each other for ideas, links, praise, pass alongs Early Followers – Your most passionate readers/commentors will sing your praises almost as good as … Your Mom – No joke – My mother has brought me clients.
  • Topics – What will they talk about?
  • Look at your audience and ask, “What do I know that will help them be better?”
  • Think of the issues facing your industry or big name companies or events in your industry. Take a stand, express an opinion. Draw a line and invite people to discuss. Keep in mind you’re not always right, but it’s not right or wrong … discourse helps us all understand and improve.
  • Sometimes you need to lighten the load and make it fun. So … lighten the load and make it fun.
  • Be Bold! In general, bloggers are nice to each other. But this breeds a me too culture. If you feel the instinct to say, “WTF?!” say it! Be prepared to back up your view point. Be prepared to discuss at length. Be prepared for lots of traffic, attention, comments and links. You can be polarizing and be a nice guy.
  • Let content drive their reason Present clear calls to action for commenting, sharing, etc. Use ShareThis, TweetMeme and other one-click share options; Use Disqus or similar unifying commenting system Reward top commentors, frequent commentors, those who share, even if just with a thank-you Create an elite standing, club or prizes for those who spread the word the most
  • Respond to every comment, email, Tweet, Facebook post like that person is the most important audience member you have.
  • Monitor everything you can. Free solutions – pump to RSS for management Paid solutions for companies and bigger brands Conduct smart searches. Your name, misspellings, abbreviations, people in your company, etc.
  • Your content is your product Make your product awesome and talk-worthy Put yourself in front of people who will share your blog.
  • Nov. 23, 2009 post – Thought leadership and Stir it up post 350 Tweets and 176 comments IN 15 HOURS To Date: 555 and 250 as of 7 a.m. this morning
  • Word of mouth leads to traffic which leads to interaction/commenting and inbound links which leads to winning search. 85% of all browser interactions begin with search. For a corporate blog – this means business. For a personal blog – this means thought leadership/business/eyeballs, etc. (Whatever your goals are, it probably helps.)
  • Word of mouth leads to traffic which leads to interaction/commenting and inbound links which leads to winning search. 85% of all browser interactions begin with search. For a corporate blog – this means business. For a personal blog – this means thought leadership/business/eyeballs, etc. (Whatever your goals are, it probably helps.)
  • Word of mouth leads to traffic which leads to interaction/commenting and inbound links which leads to winning search. 85% of all browser interactions begin with search. For a corporate blog – this means business. For a personal blog – this means thought leadership/business/eyeballs, etc. (Whatever your goals are, it probably helps.)

Transcript

  • 1. How To Create & Promote Your BlogBlogging Success Using Word of Mouth Techniques WordCamp, Bitches! October 13, 2012 The ‘Ville
  • 2. Word of Mouth1. Giving People A Reason To Talk About Your Stuff2. Making It Easier For That Conversation To Take Place Image: Senai Aksoy on Shutterstock.com
  • 3. Five Rules of WOM‣Be Interesting‣Make It Easy‣Make People Happy‣Earn Trust & Respect
  • 4. What’s The Strategy For A Blog? Image: Luis Francisco Cordero on Shutterstock.com
  • 5. T The Five T’s‣TalkersWho will tell their friends about you?‣TopicsWhat will they talk about?‣ToolsHow can you help the message travel?‣Talking PartHow should you join the conversation?‣TrackingWhat are people saying about you?
  • 6. Talkers‣Who will tell their friends about you?Industr Clients/ Industr Early Can y Partner y Peers Follow YouLeader s ers Guess s ?
  • 7. Topics‣What will they talk about?Helpful Thought Entertainment StirIdeas Leadership Stuff Up
  • 8. Topics‣What will they talk about? Facebook Group & Brand Page Best Practices Five Little-Known Tax Deductions For Small Businesses Top 10 New Homeowner LawnHelpful Care MistakesIdeas Easy Pre-Treatments For Cleaner
  • 9. Topics ‣What will they talk about? What is the ROI for Social Media? How The FDA’s Pharma Policies Are Killing Customer Choice Clean Living Beyond The Home: Thought A Call ToLeadership Action For Hoteliers
  • 10. Topics ‣What will they talk about? How To Piss People Off & Make Them Love You For It TV Commercial Shoot Bloopers The UPS Truck Packing ChallengeEntertainment Six Industry Twitter Users That Make Us
  • 11. Topics ‣What will they talk about? Why Social Media Purists Won’t Last Three Reasons J.D. Power Is Wrong About Our Competition Why Our Industry Should Support Health Care ReformStir Stuff Up Hybrid Cars Are Bull$#!T
  • 12. Tools‣How can you help that message travel? Don’t settle for mediocre content Drive engagement Make sharing easy Shine the spot light on your readers Incentivize pass alongs
  • 13. Talking‣How should you join the conversation?
  • 14. Tracking‣What are people saying about you? Google Alerts (RSS) Twitter Search (RSS) SocialMention.com ViralHeat.com Paid Solutions Search for more than your name
  • 15. Distilling It Down Your Content Is Your Product Make It About The Audience Give Them Awesomeness Get In Front Of Those Who Will Share Your Content Make It Easy For People To Tell Others (Tools & Content) Listen To Your Audience Respond To Everything
  • 16. What Can Happen
  • 17. What Can Happen
  • 18. What Can Happen
  • 19. What Can Happen
  • 20. Let’s ConnectStrategy & Execution GoToExplore.co @JasonFalls Damn Handsome The Conversation Report @JasonFalls socialmediaexplorer.com