How To Create & Promote Your BlogBlogging Success Using Word of Mouth Techniques WordCamp, Bitches! October 13, 2012 The ‘Ville
Word of Mouth1. Giving People A Reason To Talk About Your Stuff2. Making It Easier For That Conversation To Take Place Image: Senai Aksoy on Shutterstock.com
Five Rules of WOM‣Be Interesting‣Make It Easy‣Make People Happy‣Earn Trust & Respect
What’s The Strategy For A Blog? Image: Luis Francisco Cordero on Shutterstock.com
T The Five T’s‣TalkersWho will tell their friends about you?‣TopicsWhat will they talk about?‣ToolsHow can you help the message travel?‣Talking PartHow should you join the conversation?‣TrackingWhat are people saying about you?
Talkers‣Who will tell their friends about you?Industr Clients/ Industr Early Can y Partner y Peers Follow YouLeader s ers Guess s ?
Topics‣What will they talk about?Helpful Thought Entertainment StirIdeas Leadership Stuff Up
Topics‣What will they talk about? Facebook Group & Brand Page Best Practices Five Little-Known Tax Deductions For Small Businesses Top 10 New Homeowner LawnHelpful Care MistakesIdeas Easy Pre-Treatments For Cleaner
Topics ‣What will they talk about? What is the ROI for Social Media? How The FDA’s Pharma Policies Are Killing Customer Choice Clean Living Beyond The Home: Thought A Call ToLeadership Action For Hoteliers
Topics ‣What will they talk about? How To Piss People Off & Make Them Love You For It TV Commercial Shoot Bloopers The UPS Truck Packing ChallengeEntertainment Six Industry Twitter Users That Make Us
Topics ‣What will they talk about? Why Social Media Purists Won’t Last Three Reasons J.D. Power Is Wrong About Our Competition Why Our Industry Should Support Health Care ReformStir Stuff Up Hybrid Cars Are Bull$#!T
Tools‣How can you help that message travel? Don’t settle for mediocre content Drive engagement Make sharing easy Shine the spot light on your readers Incentivize pass alongs
Tracking‣What are people saying about you? Google Alerts (RSS) Twitter Search (RSS) SocialMention.com ViralHeat.com Paid Solutions Search for more than your name
Distilling It Down Your Content Is Your Product Make It About The Audience Give Them Awesomeness Get In Front Of Those Who Will Share Your Content Make It Easy For People To Tell Others (Tools & Content) Listen To Your Audience Respond To Everything