• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How To Create and Promote Your Blog
 

How To Create and Promote Your Blog

on

  • 855 views

Jason Falls's deck from WordCamp Louisville in 2012.

Jason Falls's deck from WordCamp Louisville in 2012.

Statistics

Views

Total Views
855
Views on SlideShare
752
Embed Views
103

Actions

Likes
1
Downloads
2
Comments
1

4 Embeds 103

http://sazbean.com 63
http://feeds.feedburner.com 19
http://www.linkedin.com 18
https://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Five Rules of WOM
    1. Be Interesting
    2. Make it Easy
    3. Make People Happy
    4. Earn Trust & Respect
    5. meh a lot OR use profanity for no real reason

    Interesting that slide 17 shows a google search with you logged in. Of course your website moves to the top of your search. In a virgin browser with the cache clear and not logged in the website appears on page 4 and I only clicked that far to see when it would show up. Take a little advise from your book title 'No Bullshit.....'
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Taken Directly From “Secret and Mysterious Order of Word of Mouth” by Andy Sernovitz
  • Rules of WOM Marketing – Andy Sernovitz Be Interesting Blog better be or no one will read it. Make It Easy Give readers the tools to share, comment, vote and interact Make People Happy Know what your audience wants and focus on those topics, themes Earn Trust & Respect Invite comment, incite passionate responses and let opposing viewpoints shine through (within reason)
  • How do you take all that and put together a sound Word of Mouth Strategy for your blog?
  • The Five T’s of Word of Mouth Marketing – Andy Sernovitz Talkers – Who will tell their friends about you? Topics – What will they talk about? Tools – How can you help the message travel? Talking Part – How should you join the conversation? Tracking – What are people saying about you?
  • Talkers – Who will tell their friends about you? Industry Leaders – Target those in your niche with big audiences. Make them know who you are. Clients and Partners – They will read you. Give them reasons to tell their partners, friends. Industry Peers – Feed off each other for ideas, links, praise, pass alongs Early Followers – Your most passionate readers/commentors will sing your praises almost as good as … Your Mom – No joke – My mother has brought me clients.
  • Topics – What will they talk about?
  • Look at your audience and ask, “What do I know that will help them be better?”
  • Think of the issues facing your industry or big name companies or events in your industry. Take a stand, express an opinion. Draw a line and invite people to discuss. Keep in mind you’re not always right, but it’s not right or wrong … discourse helps us all understand and improve.
  • Sometimes you need to lighten the load and make it fun. So … lighten the load and make it fun.
  • Be Bold! In general, bloggers are nice to each other. But this breeds a me too culture. If you feel the instinct to say, “WTF?!” say it! Be prepared to back up your view point. Be prepared to discuss at length. Be prepared for lots of traffic, attention, comments and links. You can be polarizing and be a nice guy.
  • Let content drive their reason Present clear calls to action for commenting, sharing, etc. Use ShareThis, TweetMeme and other one-click share options; Use Disqus or similar unifying commenting system Reward top commentors, frequent commentors, those who share, even if just with a thank-you Create an elite standing, club or prizes for those who spread the word the most
  • Respond to every comment, email, Tweet, Facebook post like that person is the most important audience member you have.
  • Monitor everything you can. Free solutions – pump to RSS for management Paid solutions for companies and bigger brands Conduct smart searches. Your name, misspellings, abbreviations, people in your company, etc.
  • Your content is your product Make your product awesome and talk-worthy Put yourself in front of people who will share your blog.
  • Nov. 23, 2009 post – Thought leadership and Stir it up post 350 Tweets and 176 comments IN 15 HOURS To Date: 555 and 250 as of 7 a.m. this morning
  • Word of mouth leads to traffic which leads to interaction/commenting and inbound links which leads to winning search. 85% of all browser interactions begin with search. For a corporate blog – this means business. For a personal blog – this means thought leadership/business/eyeballs, etc. (Whatever your goals are, it probably helps.)
  • Word of mouth leads to traffic which leads to interaction/commenting and inbound links which leads to winning search. 85% of all browser interactions begin with search. For a corporate blog – this means business. For a personal blog – this means thought leadership/business/eyeballs, etc. (Whatever your goals are, it probably helps.)
  • Word of mouth leads to traffic which leads to interaction/commenting and inbound links which leads to winning search. 85% of all browser interactions begin with search. For a corporate blog – this means business. For a personal blog – this means thought leadership/business/eyeballs, etc. (Whatever your goals are, it probably helps.)

How To Create and Promote Your Blog How To Create and Promote Your Blog Presentation Transcript