How Technology Can Drive Your Career
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How Technology Can Drive Your Career

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Jason Falls's "How Technology Can Drive Your Career" presentation for the AdFed of Louisville's Young Advertising Professionals group on June 17, 2009.

Jason Falls's "How Technology Can Drive Your Career" presentation for the AdFed of Louisville's Young Advertising Professionals group on June 17, 2009.

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    How Technology Can Drive Your Career How Technology Can Drive Your Career Presentation Transcript

    • Plug Me In How maximizing technology can further your career Jason Falls Doe-Anderson Young Advertising Professionals | Louisville AdFed Louisville, Ky. June 17, 2009
    • What we’ll learn
      • How being plugged in and set you apart
      • How connectivity and sharing makes you smarter
      • How technology-based tools make you more productive
      • How to do it responsibly
    • Technology Can Set You Apart
      • Clients Are Thirsty For It
      • Understand Its Communications, Not Technology
      • Approach It Strategically, Or At Least Build A Business Case
      • Image: Svemir on Shutterstock.com. Used with permission.
    • Examples
      • Social Media
      • Social Networking
      • Mobile Platforms
      • Computers/Internet Still “Hard” For Some
    • Connectivity & Sharing Makes You Smarter
      • Staying On Top Of Industry Easier
      • Monitoring Competition Can Differentiate
      • Establishing Your Own Credibility & Network Is Good For You & Company
    • Examples
      • RSS Feeds
      • Monitoring Tools
      • Growing Your Influence In Niche
        • Blogging
        • Twitter
        • Social Networks
    • Activate Your Brand
      • Resume
      • Social Profiles
      • Images/Avatars
      • Videos
      • It All Leads To SERPs
    • How To Grow Your Brand
      • Be Bold
      • Be Nice
      • Be Real
      • Be Involved
      • Be Available
    • Proof
      • First 5 Pages of Google
      • All but 5 entries on first 5 pages of Yahoo
      • Jason Falls – Politician in North Carolina
      • Jason Falls – Movie blogger
      • Damn Metallica bass player is clumsy
    • Technology Makes You More Productive
      • RSS Feeds – Read More In Less Time
      • Evernote – Keep Notes In The Cloud
      • Google Docs – Collaborate
      • Ustream, Jott, ooVoo, Skype, Meebo, Yammer, PBWiki
      • Lifestreambackup.com*
      • Almost Everything Is Mobile
      • Image: Peter Mooij on Shutterstock.com. Used with permission.
    • Do It Responsibly
      • Know The Difference Between Company & Personal Time
      • Understand Company Reputation Follows You
      • Discuss Policies and Approaches Internally (Company & Clients)
      • Work Within The Rules
      • Illustrate The Business Value When You Use Technology
    • Consider The Company
      • 2009 Deloitte Survey
        • 60% of executives say they have right to know
        • 53% of employees say social networking not an employer’s concern.
        • 30% never consider what their boss or customers think before posting
        • 74% believe activity make it easier to damage a company’s reputation
        • Only 17% of executives have a monitoring and mitigating program
        • Only 24% have formal guidelines for the use of social media
    • Let’s Connect Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Theme images from SXCH.HU & ShutterStock.com