Plug Me In How maximizing technology can further your career Jason Falls Doe-Anderson Young Advertising Professionals | Louisville AdFed Louisville, Ky. June 17, 2009

What we’ll learn How being plugged in and set you apart How connectivity and sharing makes you smarter How technology-based tools make you more productive How to do it responsibly

How being plugged in and set you apart

How connectivity and sharing makes you smarter

How technology-based tools make you more productive

How to do it responsibly

Technology Can Set You Apart Clients Are Thirsty For It Understand Its Communications, Not Technology Approach It Strategically, Or At Least Build A Business Case Image: Svemir on Shutterstock.com. Used with permission.

Clients Are Thirsty For It

Understand Its Communications, Not Technology

Approach It Strategically, Or At Least Build A Business Case

Image: Svemir on Shutterstock.com. Used with permission.

Examples Social Media Social Networking Mobile Platforms Computers/Internet Still “Hard” For Some

Social Media

Social Networking

Mobile Platforms

Computers/Internet Still “Hard” For Some

Connectivity & Sharing Makes You Smarter Staying On Top Of Industry Easier Monitoring Competition Can Differentiate Establishing Your Own Credibility & Network Is Good For You & Company

Staying On Top Of Industry Easier

Monitoring Competition Can Differentiate

Establishing Your Own Credibility & Network Is Good For You & Company

Examples RSS Feeds Monitoring Tools Growing Your Influence In Niche Blogging Twitter Social Networks

RSS Feeds

Monitoring Tools

Growing Your Influence In Niche

Blogging

Twitter

Social Networks

Activate Your Brand Resume Social Profiles Images/Avatars Videos It All Leads To SERPs

Resume

Social Profiles

Images/Avatars

Videos

It All Leads To SERPs

How To Grow Your Brand Be Bold Be Nice Be Real Be Involved Be Available

Be Bold

Be Nice

Be Real

Be Involved

Be Available

Proof First 5 Pages of Google All but 5 entries on first 5 pages of Yahoo Jason Falls – Politician in North Carolina Jason Falls – Movie blogger Damn Metallica bass player is clumsy

First 5 Pages of Google

All but 5 entries on first 5 pages of Yahoo

Jason Falls – Politician in North Carolina

Jason Falls – Movie blogger

Damn Metallica bass player is clumsy

Technology Makes You More Productive RSS Feeds – Read More In Less Time Evernote – Keep Notes In The Cloud Google Docs – Collaborate Ustream, Jott, ooVoo, Skype, Meebo, Yammer, PBWiki Lifestreambackup.com* Almost Everything Is Mobile Image: Peter Mooij on Shutterstock.com. Used with permission.

RSS Feeds – Read More In Less Time

Evernote – Keep Notes In The Cloud

Google Docs – Collaborate

Ustream, Jott, ooVoo, Skype, Meebo, Yammer, PBWiki

Lifestreambackup.com*

Almost Everything Is Mobile

Image: Peter Mooij on Shutterstock.com. Used with permission.

Do It Responsibly Know The Difference Between Company & Personal Time Understand Company Reputation Follows You Discuss Policies and Approaches Internally (Company & Clients) Work Within The Rules Illustrate The Business Value When You Use Technology

Know The Difference Between Company & Personal Time

Understand Company Reputation Follows You

Discuss Policies and Approaches Internally (Company & Clients)

Work Within The Rules

Illustrate The Business Value When You Use Technology

Consider The Company 2009 Deloitte Survey 60% of executives say they have right to know 53% of employees say social networking not an employer’s concern. 30% never consider what their boss or customers think before posting 74% believe activity make it easier to damage a company’s reputation Only 17% of executives have a monitoring and mitigating program Only 24% have formal guidelines for the use of social media

2009 Deloitte Survey

60% of executives say they have right to know

53% of employees say social networking not an employer’s concern.

30% never consider what their boss or customers think before posting

74% believe activity make it easier to damage a company’s reputation

Only 17% of executives have a monitoring and mitigating program

Only 24% have formal guidelines for the use of social media

Let’s Connect Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Theme images from SXCH.HU & ShutterStock.com