Gaming The System

1,280 views
1,191 views

Published on

Jason Falls's primer for marketers on gamification.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,280
On SlideShare
0
From Embeds
0
Number of Embeds
71
Actions
Shares
0
Downloads
14
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Gaming The System

  1. 1. GAMING THE SYSTEMA marketer’s primer on gamification Emerging Media Summit September 13, 2011 Louisville, Ky.
  2. 2. How many of you do this? social media explorer
  3. 3. How many of you did this? social media explorer
  4. 4. How many of you remember? social media explorer
  5. 5. How many of you remember? social media explorer
  6. 6. What about this? social media explorer
  7. 7. Really? Dora? social media explorer
  8. 8. Commonalities?They all use triggers to incite action from an audience social media explorer
  9. 9. GamificationDefinedThe process of applying game mechanics toincrease engagement and participation social media explorer
  10. 10. Psychological Triggers social media explorer
  11. 11. The TriggersAchievement Fixed Interval Rewards PrideAppointment Dynamic Fixed Ratio Rewards PrivacyAvoidance Free Lunch Progression DynamicBehavioral Contrast Interval Rewards ReinforcerBehavioral Momentum Leaderboards ResponseBlissful Productivity Lottery Rolling Physical GoodsCommunal Discovery Loyalty Shell GameCompanion Gaming Mechanics (Real-Time) SocializationContingency Mechanics (Delayed) StatusCountdown Micro Leader-boards Urgent OptimismDisincentives Modifiers Viral Game MechanicsEnvy Moral Hazard of Game Virtual ItemsEpic Meaning PlayExtinction Ownership Shutterstock.com - Joyful social media explorer
  12. 12. You already know it ... social media explorer
  13. 13. You already know it ... social media explorer
  14. 14. You already know it ... social media explorer
  15. 15. You already know it ... social media explorer
  16. 16. Gamification Is Everywhere social media explorer
  17. 17. Gamification Is Everywhere social media explorer
  18. 18. Gamification Is Everywhere social media explorer
  19. 19. Gamification Is Everywhere social media explorer
  20. 20. C’mon? Games? University of Arkansas social media explorer
  21. 21. C’mon? Games? University of Arkansas social media explorer
  22. 22. The insight into gamers ...Gamers are ...Deeply connected to a productGamers are ...Likely deeply connected to a community ofothers using the productGamers are ...Probably what we want our customers to become University of Arkansas social media explorer
  23. 23. Ingredients of a gameIngredient No. 1 But if you ...A goal Properly outline goalsIngredient No. 2 and you ...Rules Properly outline rulesIngredient No. 3 and you ...Feedback Provide proper feedbackIngredient No. 4 and you ...Voluntary Participation Incentivize participation Shutterstock.com - AlexS social media explorer
  24. 24. A manager! University of Arkansas social media explorer
  25. 25. How to gamify your marketingEstablish A Goal For Your CustomerBuy X amountVisit Y amountRefer Z amount University of Arkansas social media explorer
  26. 26. How to gamify your marketing Create A Clear Path To The GoalAchieve these X thingsTry these y productsComplete these z tasks University of Arkansas social media explorer
  27. 27. How to gamify your marketing Reward Along The WayBasic participation ... rewardTask completion ... rewardExploration ... reward University of Arkansas social media explorer
  28. 28. How to gamify your marketingMake The Ultimate Reward Cool University of Arkansas social media explorer
  29. 29. How to gamify your marketing Make It Fun, Damnit! University of Arkansas social media explorer
  30. 30. Thank You! STRAIGHT ANSWERS, REAL HELPExploringSocialMedia.com NoBullshitSocialMedia.com social media explorer

×