Gaming The System

GAMING THE SYSTEMA marketer’s primer on gamification Emerging Media Summit September 13, 2011 Louisville, Ky.

How many of you do this? social media explorer

How many of you did this? social media explorer

How many of you remember? social media explorer

What about this? social media explorer

Really? Dora? social media explorer

Commonalities?They all use triggers to incite action from an audience social media explorer

GamificationDefinedThe process of applying game mechanics toincrease engagement and participation social media explorer

Psychological Triggers social media explorer

The TriggersAchievement Fixed Interval Rewards PrideAppointment Dynamic Fixed Ratio Rewards PrivacyAvoidance Free Lunch Progression DynamicBehavioral Contrast Interval Rewards ReinforcerBehavioral Momentum Leaderboards ResponseBlissful Productivity Lottery Rolling Physical GoodsCommunal Discovery Loyalty Shell GameCompanion Gaming Mechanics (Real-Time) SocializationContingency Mechanics (Delayed) StatusCountdown Micro Leader-boards Urgent OptimismDisincentives Modiﬁers Viral Game MechanicsEnvy Moral Hazard of Game Virtual ItemsEpic Meaning PlayExtinction Ownership Shutterstock.com - Joyful social media explorer

You already know it ... social media explorer

Gamification Is Everywhere social media explorer

C’mon? Games? University of Arkansas social media explorer

The insight into gamers ...Gamers are ...Deeply connected to a productGamers are ...Likely deeply connected to a community ofothers using the productGamers are ...Probably what we want our customers to become University of Arkansas social media explorer

Ingredients of a gameIngredient No. 1 But if you ...A goal Properly outline goalsIngredient No. 2 and you ...Rules Properly outline rulesIngredient No. 3 and you ...Feedback Provide proper feedbackIngredient No. 4 and you ...Voluntary Participation Incentivize participation Shutterstock.com - AlexS social media explorer

A manager! University of Arkansas social media explorer

How to gamify your marketingEstablish A Goal For Your CustomerBuy X amountVisit Y amountRefer Z amount University of Arkansas social media explorer

How to gamify your marketing Create A Clear Path To The GoalAchieve these X thingsTry these y productsComplete these z tasks University of Arkansas social media explorer

How to gamify your marketing Reward Along The WayBasic participation ... rewardTask completion ... rewardExploration ... reward University of Arkansas social media explorer

How to gamify your marketingMake The Ultimate Reward Cool University of Arkansas social media explorer

How to gamify your marketing Make It Fun, Damnit! University of Arkansas social media explorer

Thank You! STRAIGHT ANSWERS, REAL HELPExploringSocialMedia.com NoBullshitSocialMedia.com social media explorer

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Gaming The System

by Jason Falls

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