Feed Me! How RSS Can Change You & Your Business

Slide 1: FEED ME! February 15, 2008 How RSS Feeds Help You And Your Business

Slide 2: What Is RSS?  Definition  Really Simple Syndication is a unit of dynamic information taken from a website that contains either a summary of, or the full content from that site.  RSS Readers display content from a feed (or multiple feeds) in one place.  RSS makes it possible for people to find what’s new on their favorite web sites without having to go there.

Slide 3: What Is RSS?  Explanation  Headlines From All Your Favorite Websites In Once Place

Slide 4: Why Use RSS?  Personal-Professional Productivity o Surf Smarter o Stay Informed o Stay On Top Of Industry o Minimize Time Waste o Get More Done o More Time For Sudoku, Scrabulous or Online Poker

Slide 5: Let’s Set You Up!  Tools o RSS Feed Reader  Google Reader (www.google.com/reader)  NetVibes (www.netvibes.com) o Knowing Where To Look  Symbols  Feed-Friendly Browsers

Slide 6: It’s All About Content  “This is a content is king world.” – John Jantsch, Author, Duct Tape Marketing  “Internet users are spending more than half their time online visiting content as opposed to communicating.” – Center for Media Research

Slide 7: How Can Brands Use It?  Make your website RSS-friendly o Your content is easy to follow o It’s opt-in! (No Spam) o Promotes active website use, not passive o Messages reach more captive audience more frequently o Users don’t have to remember to come back o Users and aggregators can share and republish your content o RSS can be processed to SMS (mobile) content easily

Slide 8: More Business Benefits …  Make your website more enriching and dynamic

Slide 9: More Business Benefits  Manipulate feeds to aggregate news and content  Automatic  Mash feeds together to produce singular feeds.  Manual  Pull UGC without users  Flickr Tags  YouTube Tags

Slide 10: How Can RSS Drive Business? o Subscribers are your core audience o These are your brand fans and loyalists apt to share o Strategic, targeted messages reach your true influencers o Our challenge is to provide content they want to share

Slide 11: What Does It All Mean? o RSS Makes You Smarter And More Efficient o RSS Gives Your Website Users The Content They Want Regularly o RSS Can Make Your Website More Dynamic & Content Rich o RSS Can Be A Powerful Activation Tool

Slide 12: So, Go Ahead! FEED ME! Jason Falls Social Media Explorer Doe Anderson www.socialmediaexplorer.com jfalls@doeanderson.com