Feed Me! How RSS Can Change You & Your Business

FEED ME! How RSS Feeds Help You And Your Business February 15, 2008

What Is RSS?
Definition
Really Simple Syndication is a unit of dynamic information taken from a website that contains either a summary of, or the full content from that site.
RSS Readers display content from a feed (or multiple feeds) in one place.
RSS makes it possible for people to find what’s new on their favorite web sites without having to go there.

What Is RSS?
Explanation
Headlines From All Your Favorite Websites In Once Place

Why Use RSS?
Personal-Professional Productivity
Surf Smarter
Stay Informed
Stay On Top Of Industry
Minimize Time Waste
Get More Done
More Time For Sudoku, Scrabulous or Online Poker

Let’s Set You Up!
Tools
RSS Feed Reader
Google Reader (www.google.com/reader)
NetVibes (www.netvibes.com)
Knowing Where To Look
Symbols
Feed-Friendly Browsers

It’s All About Content
“ This is a content is king world.” – John Jantsch, Author, Duct Tape Marketing
“ Internet users are spending more than half their time online visiting content as opposed to communicating.” – Center for Media Research

How Can Brands Use It?
Make your website RSS-friendly
Your content is easy to follow
It’s opt-in! (No Spam)
Promotes active website use, not passive
Messages reach more captive audience more frequently
Users don’t have to remember to come back
Users and aggregators can share and republish your content
RSS can be processed to SMS (mobile) content easily

More Business Benefits …
Make your website more enriching and dynamic

More Business Benefits
Manipulate feeds to aggregate news and content
Automatic
Mash feeds together to produce singular feeds.
Manual
Pull UGC without users
Flickr Tags
YouTube Tags

How Can RSS Drive Business?
Subscribers are your core audience
These are your brand fans and loyalists apt to share
Strategic, targeted messages reach your true influencers
Our challenge is to provide content they want to share

What Does It All Mean?
RSS Makes You Smarter And More Efficient
RSS Gives Your Website Users The Content They Want Regularly
RSS Can Make Your Website More Dynamic & Content Rich
RSS Can Be A Powerful Activation Tool

So, Go Ahead! FEED ME! Jason Falls Social Media Explorer Doe Anderson www.socialmediaexplorer.com [email_address]

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Feed Me! How RSS Can Change You & Your Business

by Jason Falls on Feb 21, 2008

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Feed Me! How RSS Can Change You & Your Business — Presentation Transcript