FEED ME! How RSS Feeds Help You And Your Business February 15, 2008

What Is RSS? Definition Really Simple Syndication is a unit of dynamic information taken from a website that contains either a summary of, or the full content from that site. RSS Readers display content from a feed (or multiple feeds) in one place. RSS makes it possible for people to find what’s new on their favorite web sites without having to go there.

Definition

Really Simple Syndication is a unit of dynamic information taken from a website that contains either a summary of, or the full content from that site.

RSS Readers display content from a feed (or multiple feeds) in one place.

RSS makes it possible for people to find what’s new on their favorite web sites without having to go there.

What Is RSS? Explanation Headlines From All Your Favorite Websites In Once Place

Explanation

Headlines From All Your Favorite Websites In Once Place

Why Use RSS? Personal-Professional Productivity Surf Smarter Stay Informed Stay On Top Of Industry Minimize Time Waste Get More Done More Time For Sudoku, Scrabulous or Online Poker

Personal-Professional Productivity

Surf Smarter

Stay Informed

Stay On Top Of Industry

Minimize Time Waste

Get More Done

More Time For Sudoku, Scrabulous or Online Poker

Let’s Set You Up! Tools RSS Feed Reader Google Reader (www.google.com/reader) NetVibes (www.netvibes.com) Knowing Where To Look Symbols Feed-Friendly Browsers

Tools

RSS Feed Reader

Google Reader (www.google.com/reader)

NetVibes (www.netvibes.com)

Knowing Where To Look

Symbols

Feed-Friendly Browsers

It’s All About Content “ This is a content is king world.” – John Jantsch, Author, Duct Tape Marketing “ Internet users are spending more than half their time online visiting content as opposed to communicating.” – Center for Media Research

“ This is a content is king world.” – John Jantsch, Author, Duct Tape Marketing

“ Internet users are spending more than half their time online visiting content as opposed to communicating.” – Center for Media Research

How Can Brands Use It? Make your website RSS-friendly Your content is easy to follow It’s opt-in! (No Spam) Promotes active website use, not passive Messages reach more captive audience more frequently Users don’t have to remember to come back Users and aggregators can share and republish your content RSS can be processed to SMS (mobile) content easily

Make your website RSS-friendly

Your content is easy to follow

It’s opt-in! (No Spam)

Promotes active website use, not passive

Messages reach more captive audience more frequently

Users don’t have to remember to come back

Users and aggregators can share and republish your content

RSS can be processed to SMS (mobile) content easily

More Business Benefits … Make your website more enriching and dynamic

Make your website more enriching and dynamic

More Business Benefits Manipulate feeds to aggregate news and content Automatic Mash feeds together to produce singular feeds. Manual Pull UGC without users Flickr Tags YouTube Tags

Manipulate feeds to aggregate news and content

Automatic

Mash feeds together to produce singular feeds.

Manual

Pull UGC without users

Flickr Tags

YouTube Tags

How Can RSS Drive Business? Subscribers are your core audience These are your brand fans and loyalists apt to share Strategic, targeted messages reach your true influencers Our challenge is to provide content they want to share

Subscribers are your core audience

These are your brand fans and loyalists apt to share

Strategic, targeted messages reach your true influencers

Our challenge is to provide content they want to share

What Does It All Mean? RSS Makes You Smarter And More Efficient RSS Gives Your Website Users The Content They Want Regularly RSS Can Make Your Website More Dynamic & Content Rich RSS Can Be A Powerful Activation Tool

RSS Makes You Smarter And More Efficient

RSS Gives Your Website Users The Content They Want Regularly

RSS Can Make Your Website More Dynamic & Content Rich

RSS Can Be A Powerful Activation Tool

So, Go Ahead! FEED ME! Jason Falls Social Media Explorer Doe Anderson www.socialmediaexplorer.com [email_address]