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FEED ME! How RSS Feeds Help You And Your Business February 15, 2008
What Is RSS? <ul><li>Definition  </li></ul><ul><ul><li>Really Simple Syndication is a unit of  dynamic  information taken ...
What Is RSS? <ul><li>Explanation  </li></ul><ul><ul><li>Headlines From All Your Favorite Websites In Once Place   </li></u...
Why Use RSS? <ul><li>Personal-Professional Productivity </li></ul><ul><ul><li>Surf Smarter </li></ul></ul><ul><ul><li>Stay...
Let’s Set You Up! <ul><li>Tools </li></ul><ul><ul><li>RSS Feed Reader </li></ul></ul><ul><ul><ul><li>Google Reader (www.go...
It’s All About Content <ul><li>“ This is a content is king world.” – John Jantsch, Author,  Duct Tape Marketing </li></ul>...
How Can Brands Use It? <ul><li>Make your website RSS-friendly </li></ul><ul><ul><li>Your content is easy to follow </li></...
More Business Benefits … <ul><li>Make your website more enriching and dynamic </li></ul>
More Business Benefits <ul><li>Manipulate feeds to aggregate news and content </li></ul><ul><ul><li>Automatic  </li></ul><...
How Can RSS Drive Business? <ul><li>Subscribers are your core audience </li></ul><ul><li>These are your brand fans and loy...
What Does It All Mean? <ul><li>RSS Makes You Smarter And More Efficient </li></ul><ul><li>RSS Gives Your Website Users The...
So, Go Ahead! FEED ME! Jason Falls Social Media Explorer Doe Anderson www.socialmediaexplorer.com [email_address]
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Feed Me! How RSS Can Change You & Your Business

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How RSS and RSS Feeds Can Change You & Your Business

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  • Transcript of "Feed Me! How RSS Can Change You & Your Business"

    1. 1. FEED ME! How RSS Feeds Help You And Your Business February 15, 2008
    2. 2. What Is RSS? <ul><li>Definition </li></ul><ul><ul><li>Really Simple Syndication is a unit of dynamic information taken from a website that contains either a summary of, or the full content from that site. </li></ul></ul><ul><ul><li>RSS Readers display content from a feed (or multiple feeds) in one place. </li></ul></ul><ul><ul><li>RSS makes it possible for people to find what’s new on their favorite web sites without having to go there. </li></ul></ul>
    3. 3. What Is RSS? <ul><li>Explanation </li></ul><ul><ul><li>Headlines From All Your Favorite Websites In Once Place </li></ul></ul>
    4. 4. Why Use RSS? <ul><li>Personal-Professional Productivity </li></ul><ul><ul><li>Surf Smarter </li></ul></ul><ul><ul><li>Stay Informed </li></ul></ul><ul><ul><li>Stay On Top Of Industry </li></ul></ul><ul><ul><li>Minimize Time Waste </li></ul></ul><ul><ul><li>Get More Done </li></ul></ul><ul><ul><li>More Time For Sudoku, Scrabulous or Online Poker </li></ul></ul>
    5. 5. Let’s Set You Up! <ul><li>Tools </li></ul><ul><ul><li>RSS Feed Reader </li></ul></ul><ul><ul><ul><li>Google Reader (www.google.com/reader) </li></ul></ul></ul><ul><ul><ul><li>NetVibes (www.netvibes.com) </li></ul></ul></ul><ul><ul><li>Knowing Where To Look </li></ul></ul><ul><ul><ul><li>Symbols </li></ul></ul></ul><ul><ul><ul><li>Feed-Friendly Browsers </li></ul></ul></ul>
    6. 6. It’s All About Content <ul><li>“ This is a content is king world.” – John Jantsch, Author, Duct Tape Marketing </li></ul><ul><li>“ Internet users are spending more than half their time online visiting content as opposed to communicating.” – Center for Media Research </li></ul>
    7. 7. How Can Brands Use It? <ul><li>Make your website RSS-friendly </li></ul><ul><ul><li>Your content is easy to follow </li></ul></ul><ul><ul><li>It’s opt-in! (No Spam) </li></ul></ul><ul><ul><li>Promotes active website use, not passive </li></ul></ul><ul><ul><li>Messages reach more captive audience more frequently </li></ul></ul><ul><ul><li>Users don’t have to remember to come back </li></ul></ul><ul><ul><li>Users and aggregators can share and republish your content </li></ul></ul><ul><ul><li>RSS can be processed to SMS (mobile) content easily </li></ul></ul>
    8. 8. More Business Benefits … <ul><li>Make your website more enriching and dynamic </li></ul>
    9. 9. More Business Benefits <ul><li>Manipulate feeds to aggregate news and content </li></ul><ul><ul><li>Automatic </li></ul></ul><ul><ul><ul><li>Mash feeds together to produce singular feeds. </li></ul></ul></ul><ul><ul><li>Manual </li></ul></ul><ul><li>Pull UGC without users </li></ul><ul><ul><li>Flickr Tags </li></ul></ul><ul><ul><li>YouTube Tags </li></ul></ul>
    10. 10. How Can RSS Drive Business? <ul><li>Subscribers are your core audience </li></ul><ul><li>These are your brand fans and loyalists apt to share </li></ul><ul><li>Strategic, targeted messages reach your true influencers </li></ul><ul><li>Our challenge is to provide content they want to share </li></ul>
    11. 11. What Does It All Mean? <ul><li>RSS Makes You Smarter And More Efficient </li></ul><ul><li>RSS Gives Your Website Users The Content They Want Regularly </li></ul><ul><li>RSS Can Make Your Website More Dynamic & Content Rich </li></ul><ul><li>RSS Can Be A Powerful Activation Tool </li></ul>
    12. 12. So, Go Ahead! FEED ME! Jason Falls Social Media Explorer Doe Anderson www.socialmediaexplorer.com [email_address]

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