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Feed Me! How RSS Can Change You & Your Business

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How RSS and RSS Feeds Can Change You & Your Business

How RSS and RSS Feeds Can Change You & Your Business

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  • Feed Me!

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  • 1. FEED ME! How RSS Feeds Help You And Your Business February 15, 2008
  • 2. What Is RSS?
    • Definition
      • Really Simple Syndication is a unit of dynamic information taken from a website that contains either a summary of, or the full content from that site.
      • RSS Readers display content from a feed (or multiple feeds) in one place.
      • RSS makes it possible for people to find what’s new on their favorite web sites without having to go there.
  • 3. What Is RSS?
    • Explanation
      • Headlines From All Your Favorite Websites In Once Place
  • 4. Why Use RSS?
    • Personal-Professional Productivity
      • Surf Smarter
      • Stay Informed
      • Stay On Top Of Industry
      • Minimize Time Waste
      • Get More Done
      • More Time For Sudoku, Scrabulous or Online Poker
  • 5. Let’s Set You Up!
    • Tools
      • RSS Feed Reader
        • Google Reader (www.google.com/reader)
        • NetVibes (www.netvibes.com)
      • Knowing Where To Look
        • Symbols
        • Feed-Friendly Browsers
  • 6. It’s All About Content
    • “ This is a content is king world.” – John Jantsch, Author, Duct Tape Marketing
    • “ Internet users are spending more than half their time online visiting content as opposed to communicating.” – Center for Media Research
  • 7. How Can Brands Use It?
    • Make your website RSS-friendly
      • Your content is easy to follow
      • It’s opt-in! (No Spam)
      • Promotes active website use, not passive
      • Messages reach more captive audience more frequently
      • Users don’t have to remember to come back
      • Users and aggregators can share and republish your content
      • RSS can be processed to SMS (mobile) content easily
  • 8. More Business Benefits …
    • Make your website more enriching and dynamic
  • 9. More Business Benefits
    • Manipulate feeds to aggregate news and content
      • Automatic
        • Mash feeds together to produce singular feeds.
      • Manual
    • Pull UGC without users
      • Flickr Tags
      • YouTube Tags
  • 10. How Can RSS Drive Business?
    • Subscribers are your core audience
    • These are your brand fans and loyalists apt to share
    • Strategic, targeted messages reach your true influencers
    • Our challenge is to provide content they want to share
  • 11. What Does It All Mean?
    • RSS Makes You Smarter And More Efficient
    • RSS Gives Your Website Users The Content They Want Regularly
    • RSS Can Make Your Website More Dynamic & Content Rich
    • RSS Can Be A Powerful Activation Tool
  • 12. So, Go Ahead! FEED ME! Jason Falls Social Media Explorer Doe Anderson www.socialmediaexplorer.com [email_address]