Electric Coops and Social Media

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Jason Falls's slides from the April 2, 2014 opening keynote for the Regional Electric Cooperatives event in Louisville, Ky. What online retail can teach co-ops about social media.

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  • Real-time, Mobile for you and users
  • Show customers it’s not just flipping a switch. (Profile people, too.)
  • Southern Maryland Electric Cooperative – Energy Savings Challenge – Connect utility dashboard to Facebook; challenge other users to save most energy. Engaging, informative, educational – Helps build brand loyalty.
  • Electric Coops and Social Media

    1. 1. 1All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners Online Retail Insights To Help Your Brand Jason Falls, VP Digital Strategy, CafePress Inc. | April 2, 2014
    2. 2. 2All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners What can social media do? 7 Business Drivers of Social Marketing • Enhance Branding & Awareness • Protect Your Reputation • Enhance Public Relations • Build Community • Enhance Customer Service • Facilitate Research & Development • Drive Sales & Leads
    3. 3. 3All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners RESPONSIVENESS Rapid Communications Protect Your Reputation
    4. 4. 4All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners CONFIDENCE BUILDING Proof to the Pudding Enhance Branding & Awareness
    5. 5. 5All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners CO-CREATE Educate Your Audience Build Community
    6. 6. 6All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners DRIVE ACTIVITY Amplify your message Enhance Branding & Awareness, Drive Sales/Leads Mike Couick – CEO, Electric Cooperatives of South Carolina • Facebook advertising produces dividends • Inexpensive and produces results • 15,000 messages to the EPA in two weeks Electric Co-op Today, March 16, 2014
    7. 7. 7All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners BRAIN FOOD Things to consider • Facebook is about to make you buy exposure • It’s not about numbers, but quality of engagement • Establish clear goals • Measure to the goals & optimize around them • Social channels are like a lobby
    8. 8. 8All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners TWEET THIS - Jason Falls “When you offer great reward, customers will sign up to dive into your funnel.” (Tweetthat!) @JasonFalls DamnHandsome SocialMediaExplorer.com JasonFalls.com

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