Doe Anderson Summer Intern Presentation
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Doe Anderson Summer Intern Presentation

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The Doe-Anderson 2008 Summer Interns agency presentation on their work with the Special Olympics of Kentucky.

The Doe-Anderson 2008 Summer Interns agency presentation on their work with the Special Olympics of Kentucky.

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Doe Anderson Summer Intern Presentation Doe Anderson Summer Intern Presentation Presentation Transcript

  • Special Olympics Kentucky Building brands by creating brand enthusiasts. Summer 2008 Brand Initiatives Lisa D. Becher Zachary A. Grimes Lorin L. Isaacs
  •  
  • The Brand It will change you inside and out
  • The Client
    • Non profit organization whose mission is to provide training and athletic competition for individuals with intellectual disabilities.
    • 2.5 million participants worldwide competing in 30 Olympic sports
    • Pro Bono account at Doe since Summer 2006
    • Relationship between agency and client remains strong
  • The Priorities
    • Develop new brand fundraiser
    • Revamp and reorganize Web site.
    • Rebrand Get in the Game program.
  • Special Olympics Fundraiser
    • Priority One
  • Goals
    • Raise awareness
    • Increase participation
    • Position fundraiser in the mind of consumers as a fun and exciting event for everyone to enjoy
  • Deliverables
    • Name and Logo
    • Kickoff Invitation
    • Brochure
    • Poster
    • T-shirt
    • Hat
    • Handbook Cover
    • Transit Shelter Ad
  • Big Brown Truck Pull Credits: Don Reibert, Bill Connelly, Jason Fotter
  • Promotional Materials
    • Big Brown Truck Pull
  • Kickoff Invitation (Front) (Back) Credits: Kevin Price, Bill Connelly, Jay Davis, Jason Fotter
  • UPS Truck Pull Promotional Materials
  • Web Initiatives
    • Priority Two
    • Create new look for site
    • Improve navigation
    • Content management system
    Goals
    • Hard to navigate
    • Content-driven
    • Inconsistent
    • Outdated design
    • Overwhelming
    Current Site
  • Current Site Map
  • Revised Site Map
  • Future Site
    • Consistent message
    • Simple layout
    • Informative
    • Intriguing
    • Inspirational
  • Recommendations
    • Improve navigation through suggested site map
    • Include search function
    • Content management
    • Content priority layout
  • Get in the Game
    • Priority Three
  • About Get in the Game
    • One-hour information session, not a fundraising event
    • All sessions attended by one athlete or family member to share experiences
    • Free and open to public
    • Limited to 15 people per session
    • Sessions held at Hoops and Churchill Park School
  • Goals
    • Revise Get in the Game Logo
    • Develop personal and general Get in the Game invites
    • Revamp Get in the Game page on Web site
  • Promotional Material
  • Recommendations
    • Revise Get in the Game Logo
    • Explore media outlets to raise program awareness
    • Create personal and general invites for the Get in the Game program
  • Brand Recap
    • Summary
  • The Brand Recap
    • Developed new fundraiser and delivered promotional materials
    • Thorough Web diagnostic of existing site
    • Get in the Game
    • Moving the brand forward