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Content Measurement Road Map
 

Content Measurement Road Map

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    Content Measurement Road Map Content Measurement Road Map Presentation Transcript

    • The Content MeasurementROADMAP
      Jason Falls
      Social Media Explorer
    • What Joe asked me to do …
    • Explain how to measure content marketing in 20 minutes …
    • Which brings me to the point …
    • What is our content?
      Website
      Blog
      Tweets, Posts, Blahs
      Newsletters
      Advertisements
      Direct Mail
      Annual Reports
      Consumer-Centric
      Business-Aware
    • Four Content Qualities To Define
      Who’s it for?
      Where’s it placed?
      What’s its purpose?
      What’s the point?
    • Four Content Qualities To Define
      Audience
      Channel
      Purpose
      Call-To-Action
    • Website
      Audience
      Purpose
      Call-To-Action
      Public
      Present Product or Service
      Buy/Download/Subscribe
    • Blog
      Audience
      Purpose
      Call-To-Action
      Qualified Public
      Establish AuthorityOrganic PushRank Well in SERPs
      Subscribe/JoinBuy/DownloadShare/Link
    • Email Marketing/Direct Mail
      Audience
      Purpose
      Call-To-Action
      Customers/Qualified Leads
      Drive TrialDrive Sales
      Call, ScheduleBuy, Recommend
    • Online Media/PPC Advertising
      Audience
      Purpose
      Call-To-Action
      Purchase-ReadyQualified Leads
      Drive SalesDrive LeadsBuild Awareness*
      Buy, Call
    • Twitter
      Audience
      Purpose
      Call-To-Action
      Interested Public
      Establish AuthorityEngage/HumanizeOrganic PushCustomer Service
      Follow, SubscribeRespond, ReTweetBuy, CallReach out, File ticket
    • Facebook
      Audience
      Purpose
      Call-To-Action
      Interested Public
      Engage/HumanizeOrganic PushCustomer Retention
      Respond, CommentBuy, CallProvide feedback, Participate for rewards
    • I’m Handy
      www.socialmediaexplorer.com/content-measurement
    • The Key To It All
      Set Goals
      Translate To CTAs
      Measure That
      Trend/Track other PIs
      But don’t get distracted
    • Look! A Squirrel!
    • Lil’ Ole’ Me
      @JasonFalls
      SocialMediaExplorer.com
      ExploringSocialMedia.com
      NoBullshitSocialMedia.com