Content Marketing for SEO

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Chris Baggott's presentation from the May 18, 2011 Exploring Social Media Business Summit.

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  • Just Search Traffic
  • Content Marketing for SEO

    1. 1. Content Marketing for SEO <br />Chris Baggott<br />CEO/Co-founder<br />Compendium <br />chris@compendium.com<br />@chrisbaggott<br />
    2. 2. 80% of all blog traffic comes from a “first time visitor”<br />Hi!<br />I’m New Here<br />
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    5. 5. Travel, Tweets and Trends<br />Key Findings from Study – People Visit 22 Online Places Before Booking<br />What it means to you?<br />SEO<br />Facebook<br />Twitter<br />Blogging<br />Email<br />Photos & Video<br />Employee Participation<br />
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    10. 10. Dunbar Circle<br />“Put differently, people who are members of online social networks are not so much networking as they arebroadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."<br />
    11. 11. Old Way: Customers might post on Trip Advisor<br />
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    23. 23. Traffic Following Reminder Email<br />
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    30. 30. Blog Only<br />
    31. 31. Average Click Through Rate of 16%<br />
    32. 32. Questions?<br />Chris Baggott<br />CEO/Co-founder<br />Compendium <br />chris@compendium.com<br />@chrisbaggott<br />

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