Building Content Centric Websites

Give Them Content … Or Give Them Away Building Websites That Capture Your Customers Jason Falls Social Media Explorer Inbound Marketing Summit Boston October 8, 2009

So, How Do We Do It?
Your Website Needs Marketing Too
Define Your Product
Define Your Audience
Define Your Competitors
Define Your Environment
Define Your Success
Build Content Around Your Consumer

Answer These Questions
Category
Product
Name it
What are its key benefits?
Competition
Environmental Factors
What Is Success?*
Who is our audience?
Where do they work, play, shop, dine?
What do they like to do for fun?
Who are their friends?
What interests them (in & out of category)
What makes them buy things?
Demographics

What Would Interest Your Audience?
What do we know? (generally speaking)
What can we give? (product, expertise)
What can we explain? (how-to)
What can we share? (other's content)
Who can we interview?
What can we have fun with?

An Example

Factors To Consider

Don’t Forget!
It’s Not Rocket Surgery
Start With Marketing Basics
Product
Audience
Competition
Environment
Success
What Would Our Customers Enjoy?

Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web: socialmediaexplorer.com

Building Content Centric Websites

by Jason Falls on Oct 08, 2009

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