Give Them Content … Or Give Them Away Building Websites  That Capture Your Customers Jason Falls Social Media Explorer Inb...
 
 
 
So, How Do We Do It? <ul><li>Your Website Needs Marketing Too </li></ul><ul><ul><li>Define Your Product </li></ul></ul><ul...
Answer These Questions <ul><li>Category </li></ul><ul><li>Product </li></ul><ul><li>Name it </li></ul><ul><li>What are its...
What Would Interest Your Audience? <ul><li>What do we know? (generally speaking) </li></ul><ul><li>What can we give? (prod...
An Example
Factors To Consider
Don’t Forget! <ul><li>It’s Not Rocket Surgery </li></ul><ul><li>Start With Marketing Basics </li></ul><ul><ul><li>Product ...
Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter:  @JasonFalls Phone:  502.619.328...
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Building Content Centric Websites

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Jason Falls's Inbound Marketing Summit Presentation - "Give Them Content or Give Them Away: Building Content-Centric Websites." - October 8, 2009 - Boston

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Building Content Centric Websites

  1. Give Them Content … Or Give Them Away Building Websites That Capture Your Customers Jason Falls Social Media Explorer Inbound Marketing Summit Boston October 8, 2009
  2.  
  3.  
  4.  
  5. So, How Do We Do It? <ul><li>Your Website Needs Marketing Too </li></ul><ul><ul><li>Define Your Product </li></ul></ul><ul><ul><li>Define Your Audience </li></ul></ul><ul><ul><li>Define Your Competitors </li></ul></ul><ul><ul><li>Define Your Environment </li></ul></ul><ul><ul><li>Define Your Success </li></ul></ul><ul><li>Build Content Around Your Consumer </li></ul>
  6. Answer These Questions <ul><li>Category </li></ul><ul><li>Product </li></ul><ul><li>Name it </li></ul><ul><li>What are its key benefits? </li></ul><ul><li>Competition </li></ul><ul><li>Environmental Factors </li></ul><ul><li>What Is Success?* </li></ul><ul><li>Who is our audience? </li></ul><ul><li>Where do they work, play, shop, dine? </li></ul><ul><li>What do they like to do for fun? </li></ul><ul><li>Who are their friends? </li></ul><ul><li>What interests them (in & out of category) </li></ul><ul><li>What makes them buy things? </li></ul><ul><li>Demographics </li></ul>
  7. What Would Interest Your Audience? <ul><li>What do we know? (generally speaking) </li></ul><ul><li>What can we give? (product, expertise) </li></ul><ul><li>What can we explain? (how-to) </li></ul><ul><li>What can we share? (other's content) </li></ul><ul><li>Who can we interview? </li></ul><ul><li>What can we have fun with? </li></ul>
  8. An Example
  9. Factors To Consider
  10. Don’t Forget! <ul><li>It’s Not Rocket Surgery </li></ul><ul><li>Start With Marketing Basics </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Environment </li></ul></ul><ul><ul><li>Success </li></ul></ul><ul><li>What Would Our Customers Enjoy? </li></ul>
  11. Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web: socialmediaexplorer.com
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