Building Content Centric Websites
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Jason Falls's Inbound Marketing Summit Presentation - "Give Them Content or Give Them Away: Building Content-Centric Websites." - October 8, 2009 - Boston

Jason Falls's Inbound Marketing Summit Presentation - "Give Them Content or Give Them Away: Building Content-Centric Websites." - October 8, 2009 - Boston

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Building Content Centric Websites Presentation Transcript

  • 1. Give Them Content … Or Give Them Away Building Websites That Capture Your Customers Jason Falls Social Media Explorer Inbound Marketing Summit Boston October 8, 2009
  • 2.  
  • 3.  
  • 4.  
  • 5. So, How Do We Do It?
    • Your Website Needs Marketing Too
      • Define Your Product
      • Define Your Audience
      • Define Your Competitors
      • Define Your Environment
      • Define Your Success
    • Build Content Around Your Consumer
  • 6. Answer These Questions
    • Category
    • Product
    • Name it
    • What are its key benefits?
    • Competition
    • Environmental Factors
    • What Is Success?*
    • Who is our audience?
    • Where do they work, play, shop, dine?
    • What do they like to do for fun?
    • Who are their friends?
    • What interests them (in & out of category)
    • What makes them buy things?
    • Demographics
  • 7. What Would Interest Your Audience?
    • What do we know? (generally speaking)
    • What can we give? (product, expertise)
    • What can we explain? (how-to)
    • What can we share? (other's content)
    • Who can we interview?
    • What can we have fun with?
  • 8. An Example
  • 9. Factors To Consider
  • 10. Don’t Forget!
    • It’s Not Rocket Surgery
    • Start With Marketing Basics
      • Product
      • Audience
      • Competition
      • Environment
      • Success
    • What Would Our Customers Enjoy?
  • 11. Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web: socialmediaexplorer.com