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Building Content Centric Websites
 

Building Content Centric Websites

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Jason Falls's Inbound Marketing Summit Presentation - "Give Them Content or Give Them Away: Building Content-Centric Websites." - October 8, 2009 - Boston

Jason Falls's Inbound Marketing Summit Presentation - "Give Them Content or Give Them Away: Building Content-Centric Websites." - October 8, 2009 - Boston

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    Building Content Centric Websites Building Content Centric Websites Presentation Transcript

    • Give Them Content … Or Give Them Away Building Websites That Capture Your Customers Jason Falls Social Media Explorer Inbound Marketing Summit Boston October 8, 2009
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    • So, How Do We Do It?
      • Your Website Needs Marketing Too
        • Define Your Product
        • Define Your Audience
        • Define Your Competitors
        • Define Your Environment
        • Define Your Success
      • Build Content Around Your Consumer
    • Answer These Questions
      • Category
      • Product
      • Name it
      • What are its key benefits?
      • Competition
      • Environmental Factors
      • What Is Success?*
      • Who is our audience?
      • Where do they work, play, shop, dine?
      • What do they like to do for fun?
      • Who are their friends?
      • What interests them (in & out of category)
      • What makes them buy things?
      • Demographics
    • What Would Interest Your Audience?
      • What do we know? (generally speaking)
      • What can we give? (product, expertise)
      • What can we explain? (how-to)
      • What can we share? (other's content)
      • Who can we interview?
      • What can we have fun with?
    • An Example
    • Factors To Consider
    • Don’t Forget!
      • It’s Not Rocket Surgery
      • Start With Marketing Basics
        • Product
        • Audience
        • Competition
        • Environment
        • Success
      • What Would Our Customers Enjoy?
    • Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web: socialmediaexplorer.com