Building Content Centric Websites

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Jason Falls's Inbound Marketing Summit Presentation - "Give Them Content or Give Them Away: Building Content-Centric Websites." - October 8, 2009 - Boston

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Building Content Centric Websites

  1. Give Them Content … Or Give Them Away Building Websites That Capture Your Customers Jason Falls Social Media Explorer Inbound Marketing Summit Boston October 8, 2009
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  5. So, How Do We Do It? <ul><li>Your Website Needs Marketing Too </li></ul><ul><ul><li>Define Your Product </li></ul></ul><ul><ul><li>Define Your Audience </li></ul></ul><ul><ul><li>Define Your Competitors </li></ul></ul><ul><ul><li>Define Your Environment </li></ul></ul><ul><ul><li>Define Your Success </li></ul></ul><ul><li>Build Content Around Your Consumer </li></ul>
  6. Answer These Questions <ul><li>Category </li></ul><ul><li>Product </li></ul><ul><li>Name it </li></ul><ul><li>What are its key benefits? </li></ul><ul><li>Competition </li></ul><ul><li>Environmental Factors </li></ul><ul><li>What Is Success?* </li></ul><ul><li>Who is our audience? </li></ul><ul><li>Where do they work, play, shop, dine? </li></ul><ul><li>What do they like to do for fun? </li></ul><ul><li>Who are their friends? </li></ul><ul><li>What interests them (in & out of category) </li></ul><ul><li>What makes them buy things? </li></ul><ul><li>Demographics </li></ul>
  7. What Would Interest Your Audience? <ul><li>What do we know? (generally speaking) </li></ul><ul><li>What can we give? (product, expertise) </li></ul><ul><li>What can we explain? (how-to) </li></ul><ul><li>What can we share? (other's content) </li></ul><ul><li>Who can we interview? </li></ul><ul><li>What can we have fun with? </li></ul>
  8. An Example
  9. Factors To Consider
  10. Don’t Forget! <ul><li>It’s Not Rocket Surgery </li></ul><ul><li>Start With Marketing Basics </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Environment </li></ul></ul><ul><ul><li>Success </li></ul></ul><ul><li>What Would Our Customers Enjoy? </li></ul>
  11. Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web: socialmediaexplorer.com

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