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Blue Sky Factory<br />Driving Email Marketing Performance<br />Email Marketing: The Digital Glue<br />Greg Cangialosi<br /...
About Blue Sky Factory<br /><ul><li> Email Service Provider (ESP)
 Self-service, Full-service, Hybrid
 Known for “digital glue” – email + social (SWYN)</li></li></ul><li>Email Marketing – The Digital Glue<br />
This is good news!<br />So is this!<br />
Email + Social: Working Together<br />
Image Credit<br />Image Credit<br />
71% of email marketers also play a role in managing or performing social marketing, yet…<br />Only 30% of email marketers ...
Include SWYN<br />
Provide Incentive<br />
Convert Your Subscribers to Community<br />
Subject Line: <br />Connect with us on Facebook, Twitter and more!<br />Ask!<br />
Converting Community to Subscribers<br />
8. Leverage new media as often as possible.<br />
2b. Power listening – using data<br />
In Closing…<br />
Free email marketing eBook<br />Whether you're an email marketing beginner, a casual mailer, or a battle-hardened ninja, t...
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Bsf central va - ama presentation 3.10

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Transcript of "Bsf central va - ama presentation 3.10"

  1. 1. Blue Sky Factory<br />Driving Email Marketing Performance<br />Email Marketing: The Digital Glue<br />Greg Cangialosi<br />April 14, 2010<br />Baltimore, Maryland<br />
  2. 2. About Blue Sky Factory<br /><ul><li> Email Service Provider (ESP)
  3. 3. Self-service, Full-service, Hybrid
  4. 4. Known for “digital glue” – email + social (SWYN)</li></li></ul><li>Email Marketing – The Digital Glue<br />
  5. 5.
  6. 6. This is good news!<br />So is this!<br />
  7. 7. Email + Social: Working Together<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13. Image Credit<br />Image Credit<br />
  14. 14. 71% of email marketers also play a role in managing or performing social marketing, yet…<br />Only 30% of email marketers have enabled social sharing in their campaigns.<br />And 89% of those say it effectively extends the reach of email to new markets.<br />11.09 – Marketing Sherpa Benchmark<br />
  15. 15.
  16. 16. Include SWYN<br />
  17. 17. Provide Incentive<br />
  18. 18.
  19. 19. Convert Your Subscribers to Community<br />
  20. 20.
  21. 21. Subject Line: <br />Connect with us on Facebook, Twitter and more!<br />Ask!<br />
  22. 22. Converting Community to Subscribers<br />
  23. 23.
  24. 24. 8. Leverage new media as often as possible.<br />
  25. 25. 2b. Power listening – using data<br />
  26. 26. In Closing…<br />
  27. 27. Free email marketing eBook<br />Whether you're an email marketing beginner, a casual mailer, or a battle-hardened ninja, the Ultimate Guide to Emailprovides proven strategies and tactics you can apply to your campaigns.<br />http://www.blueskyfactory.com/ultimate/<br />
  28. 28. Q&A - Connect <br />Greg Cangialosi<br />President & CEO<br />greg@blueskyfactory.com<br />www.blueskyfactory.com<br />@gregcangialosi<br />
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