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    Bsf   central va - ama presentation 3.10 Bsf central va - ama presentation 3.10 Presentation Transcript

    • Blue Sky Factory
      Driving Email Marketing Performance
      Email Marketing: The Digital Glue
      Greg Cangialosi
      April 14, 2010
      Baltimore, Maryland
    • About Blue Sky Factory
      • Email Service Provider (ESP)
      • Self-service, Full-service, Hybrid
      • Known for “digital glue” – email + social (SWYN)
    • Email Marketing – The Digital Glue
    • This is good news!
      So is this!
    • Email + Social: Working Together
    • Image Credit
      Image Credit
    • 71% of email marketers also play a role in managing or performing social marketing, yet…
      Only 30% of email marketers have enabled social sharing in their campaigns.
      And 89% of those say it effectively extends the reach of email to new markets.
      11.09 – Marketing Sherpa Benchmark
    • Include SWYN
    • Provide Incentive
    • Convert Your Subscribers to Community
    • Subject Line:
      Connect with us on Facebook, Twitter and more!
      Ask!
    • Converting Community to Subscribers
    • 8. Leverage new media as often as possible.
    • 2b. Power listening – using data
    • In Closing…
    • Free email marketing eBook
      Whether you're an email marketing beginner, a casual mailer, or a battle-hardened ninja, the Ultimate Guide to Emailprovides proven strategies and tactics you can apply to your campaigns.
      http://www.blueskyfactory.com/ultimate/
    • Q&A - Connect
      Greg Cangialosi
      President & CEO
      greg@blueskyfactory.com
      www.blueskyfactory.com
      @gregcangialosi