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Bsf   central va - ama presentation 3.10 Bsf central va - ama presentation 3.10 Presentation Transcript

  • Blue Sky Factory
    Driving Email Marketing Performance
    Email Marketing: The Digital Glue
    Greg Cangialosi
    April 14, 2010
    Baltimore, Maryland
  • About Blue Sky Factory
    • Email Service Provider (ESP)
    • Self-service, Full-service, Hybrid
    • Known for “digital glue” – email + social (SWYN)
  • Email Marketing – The Digital Glue
  • This is good news!
    So is this!
  • Email + Social: Working Together
  • Image Credit
    Image Credit
  • 71% of email marketers also play a role in managing or performing social marketing, yet…
    Only 30% of email marketers have enabled social sharing in their campaigns.
    And 89% of those say it effectively extends the reach of email to new markets.
    11.09 – Marketing Sherpa Benchmark
  • Include SWYN
  • Provide Incentive
  • Convert Your Subscribers to Community
  • Subject Line:
    Connect with us on Facebook, Twitter and more!
    Ask!
  • Converting Community to Subscribers
  • 8. Leverage new media as often as possible.
  • 2b. Power listening – using data
  • In Closing…
  • Free email marketing eBook
    Whether you're an email marketing beginner, a casual mailer, or a battle-hardened ninja, the Ultimate Guide to Emailprovides proven strategies and tactics you can apply to your campaigns.
    http://www.blueskyfactory.com/ultimate/
  • Q&A - Connect
    Greg Cangialosi
    President & CEO
    greg@blueskyfactory.com
    www.blueskyfactory.com
    @gregcangialosi