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Blue Sky Factory Driving Email Marketing Performance Email Marketing: The Digital Glue Greg Cangialosi April 14, 2010 Baltimore, Maryland
About Blue Sky Factory
Email Service Provider (ESP)
Self-service, Full-service, Hybrid
Known for “digital glue” – email + social (SWYN)
Email Marketing – The Digital Glue
This is good news! So is this!
Email + Social: Working Together
Image Credit Image Credit
71% of email marketers also play a role in managing or performing social marketing, yet… Only 30% of email marketers have enabled social sharing in their campaigns. And 89% of those say it effectively extends the reach of email to new markets. 11.09 – Marketing Sherpa Benchmark
Convert Your Subscribers to Community
Subject Line: Connect with us on Facebook, Twitter and more! Ask!
Converting Community to Subscribers
8. Leverage new media as often as possible.
2b. Power listening – using data
Free email marketing eBook Whether you're an email marketing beginner, a casual mailer, or a battle-hardened ninja, the Ultimate Guide to Emailprovides proven strategies and tactics you can apply to your campaigns. http://www.blueskyfactory.com/ultimate/
Q&A - Connect Greg Cangialosi President & CEO email@example.com www.blueskyfactory.com @gregcangialosi