Brands and Blogs - BlogWorld New York

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Brands and Blog

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Brands and Blogs - BlogWorld New York

  1. 1. Brands & Blogs The No B.S. Guide ToAdvertising & Public Relations for Bloggers Jason Falls
  2. 2. You Blog?! social media explorer Image: Fonzales on Shutterstock.com !
  3. 3. The Conflict social media explorerImage: SXCH.hu!
  4. 4. The Marketing World Soliciting money is advertising sales   • You sell ads to a companys: • Media buyer • Media Agency • Marketing Manager • Online media • Advertorial Public relations is earned media  • PR pitches you stories • Youre interested or your not   • PR also serves as a resource • Bloggers have no obligation to PR • PR doesn’t buy ads (or they shouldn’t) social media explorer
  5. 5. The Horror Stories Photo: Mike Flippo on explorer social media Shutterstock!
  6. 6. The Problems social media explorer Photo: David M. Schrader on Shutterstock!
  7. 7. Some Issues To Consider Your audience trusts you less if you’re paid for it (bias)RESPECT Advertisers won’t want to work with you if you’re a dickREALITY You really aren’t all that, yo!
  8. 8. The Reality Check social media explorer
  9. 9. The Reality Check social media explorer
  10. 10. The Reality Check social media explorer
  11. 11. The Reality Check social media explorer
  12. 12. The Reality Check social media explorer
  13. 13. The Reality Check social media explorer
  14. 14. The Rules Are Changing
  15. 15. Things To Ponder • Ethics of pay for play • Bloggers as journalists • The effect on your audience • There’s no right way, only a right way for you social media explorer
  16. 16. Opportunities for Blogs • Make PR be helpful • Ask for the media buyer • Make a compelling argument ... with facts! • Partner with other blogs social media explorer
  17. 17. Opportunities for Brands • Understand the power of the niche • Make all outreach relevant • Know/respect bloggers have differences • Have a plan for advertising asks social media explorer
  18. 18. Thank You! STRAIGHT ANSWERS, REAL HELP ExploringSocialMedia.comJason Falls@JasonFalls502.509.4763socialmediaexplorer.comjason@socialmediaexplorer.com social media explorer

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