AcuSport Social Media Primer
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AcuSport Social Media Primer

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Jason Falls's presentation at the AcuSport Retailers Show - Ft. Worth, Texas - Jan. 25-27, 2011

Jason Falls's presentation at the AcuSport Retailers Show - Ft. Worth, Texas - Jan. 25-27, 2011

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AcuSport Social Media Primer AcuSport Social Media Primer Presentation Transcript

  • SOCIAL MEDIA The New Era of Digital Marketing for Firearms Retailers AcuSport Dealer Show January 25-27, 2011 Ft. Worth, TexasTuesday, January 25, 2011
  • Old Skool Internet Marketing social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • What That Got You social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Internet Marketing Today social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • People are Running From This Image: CaptionTuesday, January 25, 2011
  • They Want This Image: CaptionTuesday, January 25, 2011
  • But It’s Different, Right? A EDI M AL C I SOTuesday, January 25, 2011
  • But It’s Different, Right?Tuesday, January 25, 2011
  • What Social Media Can Do • Improve branding and awareness • Protect and improve reputation • Build community or advocacy • Increase customer satisfaction • Harvest research & development • Drive sales or leads social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • It’s Not About Technology Social Networks are made of people, not organizations. Communications there is personal.Tuesday, January 25, 2011
  • We Must Build Trust Image: CaptionTuesday, January 25, 2011
  • How Do We Do Market? •Purposefully avoid pitching •Illustrate your expertise, not your catalog •Over share that of others •Designate a channel for buyers only •Offer to inform or help “if they’re interested” •Be confident that you offer value •Make the conversation about them social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • What We Know • IF: You display thought leadership • IF: You serve your networks well • IF: You win search results You Get Customers! social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Display Thought Leadership • Blog about your industry • Displays your competency • Drives search results • Provide free advice on social networks • Facebook/Google Groups • Yahoo Answers • Local Forums social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Serve Your Networks Well • Provide conversation • Blog • Twitter/Facebook/LinkedIn • Provide useful links • Twitter • Facebook • LinkedIn social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Location-Based Opportunity • People “check-in” to say they are there • You can reward those who do • Gamifies the store visit • Facebook Places • Foursquare • Gowalla • Whrrl social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Earn Trust Electronically • 85% of all Internet transactions begin with search • Majority looking for “just like me” examples • 80% of traffic comes from “first- time” visitors (Compendium) • Search engines look for content • Is it recent? • Do other people think it’s good? social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Win Search Results social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Prove It All With Measurement • Present clear calls-to-action to website/email subscriptions • Track & measure leads, conversions • Target search keywords • Don’t give up easily It’s a marathon, not a sprint social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • How Do I Do It? • Define who you want to reach • Define why you want to reach them • Define what you’ll say • Define how you’ll reach them social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Firearms Case Study social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Firearms Case Study social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Firearms Case Study social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Where Do I Start? • Forums & Message Boards • Topics on Google Groups, Yahoo Answers, LinkedIn or Facebook • Twitter • Facebook page • Consider a blog • YouTube social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • What You Can Do • Learn what the tools/platforms can do • Research what your target audiences are doing online • Develop ways to add value to that online experience • Present clear calls-to-action that drive your business metrics social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  • Thank You! Email: jason@socialmediaexplorer.com Jason Falls Twitter: @JasonFalls Principal Phone: 502.509.4763 Social Media Explorer Web: socialmediaexplorer.com Newsletter: socialmediaexplorer.com/newsletter LEARN MORE, OFTEN ExploringSocialMedia.com social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011