AcuSport Social Media Primer

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Jason Falls's presentation at the AcuSport Retailers Show - Ft. Worth, Texas - Jan. 25-27, 2011

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AcuSport Social Media Primer

  1. 1. SOCIAL MEDIA The New Era of Digital Marketing for Firearms Retailers AcuSport Dealer Show January 25-27, 2011 Ft. Worth, TexasTuesday, January 25, 2011
  2. 2. Old Skool Internet Marketing social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  3. 3. What That Got You social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  4. 4. Internet Marketing Today social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  5. 5. People are Running From This Image: CaptionTuesday, January 25, 2011
  6. 6. They Want This Image: CaptionTuesday, January 25, 2011
  7. 7. But It’s Different, Right? A EDI M AL C I SOTuesday, January 25, 2011
  8. 8. But It’s Different, Right?Tuesday, January 25, 2011
  9. 9. What Social Media Can Do • Improve branding and awareness • Protect and improve reputation • Build community or advocacy • Increase customer satisfaction • Harvest research & development • Drive sales or leads social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  10. 10. It’s Not About Technology Social Networks are made of people, not organizations. Communications there is personal.Tuesday, January 25, 2011
  11. 11. We Must Build Trust Image: CaptionTuesday, January 25, 2011
  12. 12. How Do We Do Market? •Purposefully avoid pitching •Illustrate your expertise, not your catalog •Over share that of others •Designate a channel for buyers only •Offer to inform or help “if they’re interested” •Be confident that you offer value •Make the conversation about them social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  13. 13. What We Know • IF: You display thought leadership • IF: You serve your networks well • IF: You win search results You Get Customers! social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  14. 14. Display Thought Leadership • Blog about your industry • Displays your competency • Drives search results • Provide free advice on social networks • Facebook/Google Groups • Yahoo Answers • Local Forums social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  15. 15. Serve Your Networks Well • Provide conversation • Blog • Twitter/Facebook/LinkedIn • Provide useful links • Twitter • Facebook • LinkedIn social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  16. 16. Location-Based Opportunity • People “check-in” to say they are there • You can reward those who do • Gamifies the store visit • Facebook Places • Foursquare • Gowalla • Whrrl social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  17. 17. Earn Trust Electronically • 85% of all Internet transactions begin with search • Majority looking for “just like me” examples • 80% of traffic comes from “first- time” visitors (Compendium) • Search engines look for content • Is it recent? • Do other people think it’s good? social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  18. 18. Win Search Results social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  19. 19. Prove It All With Measurement • Present clear calls-to-action to website/email subscriptions • Track & measure leads, conversions • Target search keywords • Don’t give up easily It’s a marathon, not a sprint social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  20. 20. How Do I Do It? • Define who you want to reach • Define why you want to reach them • Define what you’ll say • Define how you’ll reach them social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  21. 21. Firearms Case Study social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  22. 22. Firearms Case Study social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  23. 23. Firearms Case Study social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  24. 24. Where Do I Start? • Forums & Message Boards • Topics on Google Groups, Yahoo Answers, LinkedIn or Facebook • Twitter • Facebook page • Consider a blog • YouTube social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  25. 25. What You Can Do • Learn what the tools/platforms can do • Research what your target audiences are doing online • Develop ways to add value to that online experience • Present clear calls-to-action that drive your business metrics social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011
  26. 26. Thank You! Email: jason@socialmediaexplorer.com Jason Falls Twitter: @JasonFalls Principal Phone: 502.509.4763 Social Media Explorer Web: socialmediaexplorer.com Newsletter: socialmediaexplorer.com/newsletter LEARN MORE, OFTEN ExploringSocialMedia.com social media explorer | AcuSport Dealer ShowTuesday, January 25, 2011

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