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Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
Uncertainty Reduction Theory G2 COMM2378
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Uncertainty Reduction Theory G2 COMM2378

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  • http://www.youtube.com/watch?v=hmhGzTEGa70&feature=related
  • Transcript

    • 1. Theories of Communications & PersuasionUncertainty Reduction Theory Lecturer: Duong Trong Hue<br />Group members:<br />Tran Nguyen Ly (s3309992)<br />Trieu Vi Xung (s3312602)<br />
    • 2. Table of Contents<br />Historical Background<br />The UCT<br />Case study: KOREA vs. USA in communications<br />
    • 3. Historical Background<br />First introduced in 1975<br />Proposed by Charles R. Berger, professor of communication at University of California, Davis, USA<br />Charles R. Berger<br />Based on the idea that:<br />New relationships cause uncertainty<br />=> Uncertainty is uncomfortable<br />=> People communicate to alleviate discomfort<br />
    • 4. Activity..!! =]<br />Your girlfriend/boyfriend asks you to have dinner with his/her family at their place. <br />FOR THE FIRST TIME…!!<br />What would you do to get to know them?<br />YOU HAVE 2 MINUTES…!!<br />
    • 5. The strategies<br />Three types of solution for message receivers to reduce uncertainty:<br />= Observe the target<br />= Ask others for more information<br />= Talk directly to the target<br /><ul><li>Active strategy
    • 6. Passive strategy
    • 7. Interactive strategy</li></ul>But how to develop a strategy…?!<br />
    • 8. The developmental phases<br />When there is communication between two strangers,three phases of relations occur.<br />Heath & Bryant (2000)<br />=> The axioms of UCT<br />
    • 9. The 8 axioms<br />Axiom: A self-evident truth that requires no additional proof<br />(Griffin 2009)<br /><ul><li>Verbal communication
    • 10. Nonverbal warmth
    • 11. Seeking information
    • 12. Intimacy
    • 13. More talking, less uncertainty
    • 14. More ‘body language’, less uncertainty
    • 15. More uncertainty, more info-seeking
    • 16. More intimate, less uncertainty</li></li></ul><li>The 8 axioms<br /><ul><li> Reciprocity
    • 17. Similarity
    • 18. Liking
    • 19. Shared networks
    • 20. More uncertainty, more ‘I told you my stories, now you tell yours’
    • 21. More similarities, less uncertainty
    • 22. More ‘I like this guy’, less uncertainty
    • 23. More communication networks in common, less uncertainty</li></li></ul><li>The theorems<br />Theorem: A proposition that logically and necessarily follow from two axioms<br />(Griffin 2009)<br /> From the 8 axioms, Berger formulated 28 theorems.<br />
    • 24. Strengths & Weaknesses<br /><ul><li> Helpful for predict initial interaction among strangers.</li></ul>HOWEVER….<br />There are high level of uncertainty in interaction that no one wants to reduce.<br />(Miller 2005)<br />Some theorems are illogical.<br />(Griffin 2009)<br />
    • 25. CASE STUDY…!!<br />KOREA vs. USA in communications<br />A study was conducted using students from South Korea and the United States who were chosen to represent high- and low-context cultures respectively<br />88 Korean students vs. 62 native American English speakers<br />To determine the kind of information they would exchange upon first meeting someone`<br />DICUSSION<br />What kind of topics would people use for conservations when they first meet..? Any difference between Korea and Amercia..?!<br />YOU HAVE 3 MINUTES..!!<br />
    • 26. Applications<br /><ul><li>Predict initial interaction events, including intercultural ones
    • 27. Organizational socialization
    • 28. Marketing</li></li></ul><li>References:<br />Griffin, E 2009, ‘Uncertainty Reduction Theory’, A first look at communication theory, 7ndedn, McGraw-Hill, New York, NY, USA, pp.125-136.<br />Heath, RL, Bryant, J 2000, Human Communication Theory and Research: Concept, Context and Challenges, Mahwah, NJ: Erlbaum.<br />hkeener 2008, ‘Meet The Parents’, video recording, YouTube, 8 October, viewed 8 September, <http://www.youtube.com/watch?v=hmhGzTEGa70&feature=related>.<br />Kim, M, Yoon, T 1987, A Comparative Study of Uncertainty Reduction Theory in High- and Low-Context Cultures, Yonsei University, South Korea.<br />Laracroft 2008, Meet the Parents Poster, image, Whosdatedwho, viewed 6 September 2011, <http://www.whosdatedwho.com/tpx_636669/meet-the-parents/poster>.<br />Miller, K. 2005, ‘Communication theories: Perspective, processes and contexts, 2ndedn, McGraw-Hill, New York, NY, USA.<br />

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