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Uncertainty Reduction Theory G2 COMM2378

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  • http://www.youtube.com/watch?v=hmhGzTEGa70&feature=related
  • Transcript

    • 1. Theories of Communications & PersuasionUncertainty Reduction Theory Lecturer: Duong Trong Hue
      Group members:
      Tran Nguyen Ly (s3309992)
      Trieu Vi Xung (s3312602)
    • 2. Table of Contents
      Historical Background
      The UCT
      Case study: KOREA vs. USA in communications
    • 3. Historical Background
      First introduced in 1975
      Proposed by Charles R. Berger, professor of communication at University of California, Davis, USA
      Charles R. Berger
      Based on the idea that:
      New relationships cause uncertainty
      => Uncertainty is uncomfortable
      => People communicate to alleviate discomfort
    • 4. Activity..!! =]
      Your girlfriend/boyfriend asks you to have dinner with his/her family at their place.
      FOR THE FIRST TIME…!!
      What would you do to get to know them?
      YOU HAVE 2 MINUTES…!!
    • 5. The strategies
      Three types of solution for message receivers to reduce uncertainty:
      = Observe the target
      = Ask others for more information
      = Talk directly to the target
      • Active strategy
      • 6. Passive strategy
      • 7. Interactive strategy
      But how to develop a strategy…?!
    • 8. The developmental phases
      When there is communication between two strangers,three phases of relations occur.
      Heath & Bryant (2000)
      => The axioms of UCT
    • 9. The 8 axioms
      Axiom: A self-evident truth that requires no additional proof
      (Griffin 2009)
      • Verbal communication
      • 10. Nonverbal warmth
      • 11. Seeking information
      • 12. Intimacy
      • 13. More talking, less uncertainty
      • 14. More ‘body language’, less uncertainty
      • 15. More uncertainty, more info-seeking
      • 16. More intimate, less uncertainty
    • The 8 axioms
      • Reciprocity
      • 17. Similarity
      • 18. Liking
      • 19. Shared networks
      • 20. More uncertainty, more ‘I told you my stories, now you tell yours’
      • 21. More similarities, less uncertainty
      • 22. More ‘I like this guy’, less uncertainty
      • 23. More communication networks in common, less uncertainty
    • The theorems
      Theorem: A proposition that logically and necessarily follow from two axioms
      (Griffin 2009)
      From the 8 axioms, Berger formulated 28 theorems.
    • 24. Strengths & Weaknesses
      • Helpful for predict initial interaction among strangers.
      HOWEVER….
      There are high level of uncertainty in interaction that no one wants to reduce.
      (Miller 2005)
      Some theorems are illogical.
      (Griffin 2009)
    • 25. CASE STUDY…!!
      KOREA vs. USA in communications
      A study was conducted using students from South Korea and the United States who were chosen to represent high- and low-context cultures respectively
      88 Korean students vs. 62 native American English speakers
      To determine the kind of information they would exchange upon first meeting someone`
      DICUSSION
      What kind of topics would people use for conservations when they first meet..? Any difference between Korea and Amercia..?!
      YOU HAVE 3 MINUTES..!!
    • 26. Applications
      • Predict initial interaction events, including intercultural ones
      • 27. Organizational socialization
      • 28. Marketing
    • References:
      Griffin, E 2009, ‘Uncertainty Reduction Theory’, A first look at communication theory, 7ndedn, McGraw-Hill, New York, NY, USA, pp.125-136.
      Heath, RL, Bryant, J 2000, Human Communication Theory and Research: Concept, Context and Challenges, Mahwah, NJ: Erlbaum.
      hkeener 2008, ‘Meet The Parents’, video recording, YouTube, 8 October, viewed 8 September, <http://www.youtube.com/watch?v=hmhGzTEGa70&feature=related>.
      Kim, M, Yoon, T 1987, A Comparative Study of Uncertainty Reduction Theory in High- and Low-Context Cultures, Yonsei University, South Korea.
      Laracroft 2008, Meet the Parents Poster, image, Whosdatedwho, viewed 6 September 2011, <http://www.whosdatedwho.com/tpx_636669/meet-the-parents/poster>.
      Miller, K. 2005, ‘Communication theories: Perspective, processes and contexts, 2ndedn, McGraw-Hill, New York, NY, USA.