Uncertainty Reduction Theory G2 COMM2378Presentation Transcript
Theories of Communications & PersuasionUncertainty Reduction Theory Lecturer: Duong Trong Hue Group members: Tran Nguyen Ly (s3309992) Trieu Vi Xung (s3312602)
Table of Contents Historical Background The UCT Case study: KOREA vs. USA in communications
Historical Background First introduced in 1975 Proposed by Charles R. Berger, professor of communication at University of California, Davis, USA Charles R. Berger Based on the idea that: New relationships cause uncertainty => Uncertainty is uncomfortable => People communicate to alleviate discomfort
Activity..!! =] Your girlfriend/boyfriend asks you to have dinner with his/her family at their place. FOR THE FIRST TIME…!! What would you do to get to know them? YOU HAVE 2 MINUTES…!!
The strategies Three types of solution for message receivers to reduce uncertainty: = Observe the target = Ask others for more information = Talk directly to the target
But how to develop a strategy…?!
The developmental phases When there is communication between two strangers,three phases of relations occur. Heath & Bryant (2000) => The axioms of UCT
The 8 axioms Axiom: A self-evident truth that requires no additional proof (Griffin 2009)
More talking, less uncertainty
More ‘body language’, less uncertainty
More uncertainty, more info-seeking
More intimate, less uncertainty
The 8 axioms
More uncertainty, more ‘I told you my stories, now you tell yours’
More similarities, less uncertainty
More ‘I like this guy’, less uncertainty
More communication networks in common, less uncertainty
The theorems Theorem: A proposition that logically and necessarily follow from two axioms (Griffin 2009) From the 8 axioms, Berger formulated 28 theorems.
Strengths & Weaknesses
Helpful for predict initial interaction among strangers.
HOWEVER…. There are high level of uncertainty in interaction that no one wants to reduce. (Miller 2005) Some theorems are illogical. (Griffin 2009)
CASE STUDY…!! KOREA vs. USA in communications A study was conducted using students from South Korea and the United States who were chosen to represent high- and low-context cultures respectively 88 Korean students vs. 62 native American English speakers To determine the kind of information they would exchange upon first meeting someone` DICUSSION What kind of topics would people use for conservations when they first meet..? Any difference between Korea and Amercia..?! YOU HAVE 3 MINUTES..!!
Predict initial interaction events, including intercultural ones
References: Griffin, E 2009, ‘Uncertainty Reduction Theory’, A first look at communication theory, 7ndedn, McGraw-Hill, New York, NY, USA, pp.125-136. Heath, RL, Bryant, J 2000, Human Communication Theory and Research: Concept, Context and Challenges, Mahwah, NJ: Erlbaum. hkeener 2008, ‘Meet The Parents’, video recording, YouTube, 8 October, viewed 8 September, <http://www.youtube.com/watch?v=hmhGzTEGa70&feature=related>. Kim, M, Yoon, T 1987, A Comparative Study of Uncertainty Reduction Theory in High- and Low-Context Cultures, Yonsei University, South Korea. Laracroft 2008, Meet the Parents Poster, image, Whosdatedwho, viewed 6 September 2011, <http://www.whosdatedwho.com/tpx_636669/meet-the-parents/poster>. Miller, K. 2005, ‘Communication theories: Perspective, processes and contexts, 2ndedn, McGraw-Hill, New York, NY, USA.