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Uncertainty Reduction Theory G2 COMM2378
 

Uncertainty Reduction Theory G2 COMM2378

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  • http://www.youtube.com/watch?v=hmhGzTEGa70&feature=related

Uncertainty Reduction Theory G2 COMM2378 Uncertainty Reduction Theory G2 COMM2378 Presentation Transcript

  • Theories of Communications & PersuasionUncertainty Reduction Theory Lecturer: Duong Trong Hue
    Group members:
    Tran Nguyen Ly (s3309992)
    Trieu Vi Xung (s3312602)
  • Table of Contents
    Historical Background
    The UCT
    Case study: KOREA vs. USA in communications
  • Historical Background
    First introduced in 1975
    Proposed by Charles R. Berger, professor of communication at University of California, Davis, USA
    Charles R. Berger
    Based on the idea that:
    New relationships cause uncertainty
    => Uncertainty is uncomfortable
    => People communicate to alleviate discomfort
  • Activity..!! =]
    Your girlfriend/boyfriend asks you to have dinner with his/her family at their place.
    FOR THE FIRST TIME…!!
    What would you do to get to know them?
    YOU HAVE 2 MINUTES…!!
  • The strategies
    Three types of solution for message receivers to reduce uncertainty:
    = Observe the target
    = Ask others for more information
    = Talk directly to the target
    • Active strategy
    • Passive strategy
    • Interactive strategy
    But how to develop a strategy…?!
  • The developmental phases
    When there is communication between two strangers,three phases of relations occur.
    Heath & Bryant (2000)
    => The axioms of UCT
  • The 8 axioms
    Axiom: A self-evident truth that requires no additional proof
    (Griffin 2009)
    • Verbal communication
    • Nonverbal warmth
    • Seeking information
    • Intimacy
    • More talking, less uncertainty
    • More ‘body language’, less uncertainty
    • More uncertainty, more info-seeking
    • More intimate, less uncertainty
  • The 8 axioms
    • Reciprocity
    • Similarity
    • Liking
    • Shared networks
    • More uncertainty, more ‘I told you my stories, now you tell yours’
    • More similarities, less uncertainty
    • More ‘I like this guy’, less uncertainty
    • More communication networks in common, less uncertainty
  • The theorems
    Theorem: A proposition that logically and necessarily follow from two axioms
    (Griffin 2009)
    From the 8 axioms, Berger formulated 28 theorems.
  • Strengths & Weaknesses
    • Helpful for predict initial interaction among strangers.
    HOWEVER….
    There are high level of uncertainty in interaction that no one wants to reduce.
    (Miller 2005)
    Some theorems are illogical.
    (Griffin 2009)
  • CASE STUDY…!!
    KOREA vs. USA in communications
    A study was conducted using students from South Korea and the United States who were chosen to represent high- and low-context cultures respectively
    88 Korean students vs. 62 native American English speakers
    To determine the kind of information they would exchange upon first meeting someone`
    DICUSSION
    What kind of topics would people use for conservations when they first meet..? Any difference between Korea and Amercia..?!
    YOU HAVE 3 MINUTES..!!
  • Applications
    • Predict initial interaction events, including intercultural ones
    • Organizational socialization
    • Marketing
  • References:
    Griffin, E 2009, ‘Uncertainty Reduction Theory’, A first look at communication theory, 7ndedn, McGraw-Hill, New York, NY, USA, pp.125-136.
    Heath, RL, Bryant, J 2000, Human Communication Theory and Research: Concept, Context and Challenges, Mahwah, NJ: Erlbaum.
    hkeener 2008, ‘Meet The Parents’, video recording, YouTube, 8 October, viewed 8 September, <http://www.youtube.com/watch?v=hmhGzTEGa70&feature=related>.
    Kim, M, Yoon, T 1987, A Comparative Study of Uncertainty Reduction Theory in High- and Low-Context Cultures, Yonsei University, South Korea.
    Laracroft 2008, Meet the Parents Poster, image, Whosdatedwho, viewed 6 September 2011, <http://www.whosdatedwho.com/tpx_636669/meet-the-parents/poster>.
    Miller, K. 2005, ‘Communication theories: Perspective, processes and contexts, 2ndedn, McGraw-Hill, New York, NY, USA.