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DESIGN OUT LOUD
Carnegie Mellon University School of Design
Senior ID Studio | Class 3: Social Media




                 ...
AGENDA
Experimenting With The Right Mix Of Tools

‣   The social media hub, and supporting structure
‣   What is your goal...
DESIGNING FOR THE HUB
                  Listen
        Measure
                           Speak
                   Site
  ...
YOUR GOAL
Who is this for?
  ‣   What do you really care to do with your users?
  ‣   Where do they work and play on the w...
FINDING SOCIAL TOOLS
Discovery, Measure, Explore, Test
  ‣   Take the medicine:
      ‣ Ask your friends
      ‣ Try socia...
CHOOSING TOOLS




Bright Innovation’s Social Media Strategy Launch 2009.
74% of companies operate an official
          Twitter account
43% of brands had never replied to
         a single tweet.
EXAMPLES                                            v/

Social Media Programs That Work:
- Student
- Recent Graduates
- Br...
STUDENT
TDePerro.com
RECENT GRADUATES
Design Glut
EXPERTS
Web Designer Wall + N.Design Studio



                                      v/
NICHE BRAND
Blendtec
NICHE BRAND
Mint.com
SOCIAL NETWORK
Core77 + Coroflot
YOUR TOOLBOX                                             v/

What You’ll Need To Craft Your Story:
- Hub
- Listen
- Share
...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
Listen to your users
                       ‣   Engage your users/friends
                       ‣   Actively sh...
YOUR SITE
Listen to your users
                       ‣   Engage your users/friends
                       ‣   Actively sh...
YOUR SITE
Listen to your users
                       ‣   Engage your users/friends
                       ‣   Actively sh...
YOUR SITE
Listen to your users
                       ‣   Engage your users/friends
                       ‣   Actively sh...
YOUR SITE
Listen to your users
                       ‣   Engage your users/friends
                       ‣   Actively sh...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Measure your effectiveness
                             ‣   Regularly review how you’re
                        ...
YOUR SITE
Measure your effectiveness
                             ‣   Regularly review how you’re
                        ...
YOUR SITE
Measure your effectiveness
                             ‣   Regularly review how you’re
                        ...
YOUR SITE
Measure your effectiveness
                             ‣   Regularly review how you’re
                        ...
YOUR SITE
Measure your effectiveness
                             ‣   Regularly review how you’re
                        ...
NEXT CLASS
         Be Prepared With...

‣ Outline   the plan for your social web
                                        ...
THE HARD PART
          As With Most things Getting Started

‣ Deciding Your   Message
                                   ...
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Design Out Loud: Social Media

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This presentation depicts the starting points for helping students think about what is their story of design and what are the social tools at their disposal to tell their story.

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  • Please join the facebook page. we’ll discuss why this class is using social media.www.facebook.com/DesignOutLoud
  • how did this all start?
    - the history of the internet as it is today!
    - in web 1.0. you got millions of dollars to go build it yourself
    - now in web 2.0 you work cheap and light. and ask your customers to do work for you.
    - what’s next? building it with your customers; for your customers. physical real products. printing, making. everyone becomes a creator on some level.
  • - this is a general outline of a donut shaped social media experience
    - as you all begin to have ideas about what you want to accomplish we will discuss these tools in-depth
    - you probably use many of the most popular tools already
  • - how will what you use all fit together?

  • - pick from each category. listening is key! you need to be where your customers or potential customers are.


  • - what do you like using? Is it the most popular? Best choice?
    - Reach: unique types of users exposed at least once during a given time period
    - Pageviews: one page view of a particular website page.
    - Unique Pageviews: Each user is counted once, instead of total pageviews.
    - Bounce %: the % of users that bounce away from the site rather than staying in the site to view other pages. Measures a sites contents interest and flow.
    - Time on Site: How long on average a user stays on a site or page.
    - Search %: see where users are coming to your site from. Search engine optimization is key to making your content searchable by search engines.
  • - the most important thing is to use the tools.
    - be social! answer people!
    - engage them. ask them, what they think.
    - most importantly, promptly respond.

  • - brand of video blog
    - supports his job (chief program manager) his universities tv station
    - interviews, conference/contentions, press pass, movie reviews (free), keeps him informed
    - drives views to his portfolio of films:
    - youtube, imdb, facebook page

  • - design blog with professional interviews (creates fans)
    - design experiments (creates fans with emerging brands)
    - guest bloggers (fans)
    - drives traffic to their online store with their products
    - they get nothing if they are not to the site. driving traffic to the site!
    - stumbleupon, twitter, facebook page
    - press in lots of magazines: helps that they’re in NYC. but you all can engage in email...
    - no innovation here; but really cleanly done. exactly all the right steps.
    - modeled themsevles (intentionally/unintentionally) after core77. blog engagement, events (huge), now a store (new to core)
  • - tutorials: illustrate an expertise to peers; works on perspective clients
    - trends: illustrates connected to the pulse of his field
    - jobs: shows he is in the know, and can afford to be selective
    - goal of wdw is to filter work to his n.design studio site
    - syndication in other places such as go media helps get his tutorials out in the world.
    - gives things away for free: tutorials, icons, vectors, etc.
  • - do you do it everywhere?
    - or focus your energy in one place?
    - both have advantages/disadvantages
    - everywhere: pro: exposed to lots of people. con: can’t focus on one thing
    - focused: pro: have one succinct quality message. con: don’t get as large an exposure
  • - tell people about your product
    - explain how it will help them
    - dispel concerns “security issue of having your info online.”
    - illustrate you are an expert in your field. Answers section
    - drive people to your site
  • - community with a clear user base
    - started with core: provide designers one stop shop for knowledge (blows idsa outta the water)
    - provides value jobs/portfolio hosting, feedback opportunity (this is the community)
    - hosts parties, conferences events
    - opens a design store (portaland, OR) NEW
    - keep expanding but staying true to their user foundation. this is key. its ok to expand your user group, but keep your core happy ; )
    - provides an audience to people hoping to be an expert. new contributors, fresh perspectives.
    - MOST IMPORTANTLY: it drives traffic to where they make money - coroflot! design store!

  • - code ftp + text editor
    - dreamweaver (text or visual)
    - posterous or tumblr (same as far as i’m concerned)
    - square space
    - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network
    - wordpress.com (served) or wordpress.org (use ftp in your cms system).
    - dipity (content sharing)
    - issuu (content sharing)
  • - code ftp + text editor
    - dreamweaver (text or visual)
    - posterous or tumblr (same as far as i’m concerned)
    - square space
    - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network
    - wordpress.com (served) or wordpress.org (use ftp in your cms system).
    - dipity (content sharing)
    - issuu (content sharing)
  • - code ftp + text editor
    - dreamweaver (text or visual)
    - posterous or tumblr (same as far as i’m concerned)
    - square space
    - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network
    - wordpress.com (served) or wordpress.org (use ftp in your cms system).
    - dipity (content sharing)
    - issuu (content sharing)
  • - code ftp + text editor
    - dreamweaver (text or visual)
    - posterous or tumblr (same as far as i’m concerned)
    - square space
    - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network
    - wordpress.com (served) or wordpress.org (use ftp in your cms system).
    - dipity (content sharing)
    - issuu (content sharing)
  • - code ftp + text editor
    - dreamweaver (text or visual)
    - posterous or tumblr (same as far as i’m concerned)
    - square space
    - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network
    - wordpress.com (served) or wordpress.org (use ftp in your cms system).
    - dipity (content sharing)
    - issuu (content sharing)
  • - code ftp + text editor
    - dreamweaver (text or visual)
    - posterous or tumblr (same as far as i’m concerned)
    - square space
    - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network
    - wordpress.com (served) or wordpress.org (use ftp in your cms system).
    - dipity (content sharing)
    - issuu (content sharing)
  • - code ftp + text editor
    - dreamweaver (text or visual)
    - posterous or tumblr (same as far as i’m concerned)
    - square space
    - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network
    - wordpress.com (served) or wordpress.org (use ftp in your cms system).
    - dipity (content sharing)
    - issuu (content sharing)
  • - code ftp + text editor
    - dreamweaver (text or visual)
    - posterous or tumblr (same as far as i’m concerned)
    - square space
    - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network
    - wordpress.com (served) or wordpress.org (use ftp in your cms system).
    - dipity (content sharing)
    - issuu (content sharing)
  • - facebook
    - hootsuite (social management + statistics, very powerful even has group management)
    - search.twitter (powerful place to measure user interest, there are other twitter apps for this now)
    - google analytics, add it to your back end. see your reach. is your site working? where is it working?
  • - facebook
    - hootsuite (social management + statistics, very powerful even has group management)
    - search.twitter (powerful place to measure user interest, there are other twitter apps for this now)
    - google analytics, add it to your back end. see your reach. is your site working? where is it working?
  • - facebook
    - hootsuite (social management + statistics, very powerful even has group management)
    - search.twitter (powerful place to measure user interest, there are other twitter apps for this now)
    - google analytics, add it to your back end. see your reach. is your site working? where is it working?
  • - facebook
    - hootsuite (social management + statistics, very powerful even has group management)
    - search.twitter (powerful place to measure user interest, there are other twitter apps for this now)
    - google analytics, add it to your back end. see your reach. is your site working? where is it working?
  • - google websites in your area of expertise and pitch them.
    - contribute to these sites as an expert/emerging talent.
    - provide them value. ask them what they need. try and provide value and receive value.
    - expert blog lists. they’re out there. some are framed as places for journalists to get experts, others are rather ominous. i’m on the fence, if you find out try it. i don’t recommend any of these at this juncture for any of you. personal relationship building with publishers is better to build your credentials.
    - such link farming/lists can generate a lot of spam to you and your brand. in comments.
  • - google websites in your area of expertise and pitch them.
    - contribute to these sites as an expert/emerging talent.
    - provide them value. ask them what they need. try and provide value and receive value.
    - expert blog lists. they’re out there. some are framed as places for journalists to get experts, others are rather ominous. i’m on the fence, if you find out try it. i don’t recommend any of these at this juncture for any of you. personal relationship building with publishers is better to build your credentials.
    - such link farming/lists can generate a lot of spam to you and your brand. in comments.
  • - google websites in your area of expertise and pitch them.
    - contribute to these sites as an expert/emerging talent.
    - provide them value. ask them what they need. try and provide value and receive value.
    - expert blog lists. they’re out there. some are framed as places for journalists to get experts, others are rather ominous. i’m on the fence, if you find out try it. i don’t recommend any of these at this juncture for any of you. personal relationship building with publishers is better to build your credentials.
    - such link farming/lists can generate a lot of spam to you and your brand. in comments.
  • - google websites in your area of expertise and pitch them.
    - contribute to these sites as an expert/emerging talent.
    - provide them value. ask them what they need. try and provide value and receive value.
    - expert blog lists. they’re out there. some are framed as places for journalists to get experts, others are rather ominous. i’m on the fence, if you find out try it. i don’t recommend any of these at this juncture for any of you. personal relationship building with publishers is better to build your credentials.
    - such link farming/lists can generate a lot of spam to you and your brand. in comments.
  • - google websites in your area of expertise and pitch them.
    - contribute to these sites as an expert/emerging talent.
    - provide them value. ask them what they need. try and provide value and receive value.
    - expert blog lists. they’re out there. some are framed as places for journalists to get experts, others are rather ominous. i’m on the fence, if you find out try it. i don’t recommend any of these at this juncture for any of you. personal relationship building with publishers is better to build your credentials.
    - such link farming/lists can generate a lot of spam to you and your brand. in comments.
  • - choose your social media time wiesely.
    - budget your time.
    - to effectively budget you must measure what’s working and what isn’t
  • - choose your social media time wiesely.
    - budget your time.
    - to effectively budget you must measure what’s working and what isn’t
  • - choose your social media time wiesely.
    - budget your time.
    - to effectively budget you must measure what’s working and what isn’t
  • - choose your social media time wiesely.
    - budget your time.
    - to effectively budget you must measure what’s working and what isn’t
  • Why are you right for this project.
    Why are you interested.
    What is your goal for after college
    Try a 5 year plan...
  • Why are you right for this project.
    Why are you interested.
    What is your goal for after college
    Try a 5 year plan...
  • Transcript of "Design Out Loud: Social Media"

    1. 1. DESIGN OUT LOUD Carnegie Mellon University School of Design Senior ID Studio | Class 3: Social Media © DePerro 2010
    2. 2. AGENDA Experimenting With The Right Mix Of Tools ‣ The social media hub, and supporting structure ‣ What is your goal? ‣ Craft your story! ‣ Finding social tools ‣ Excecuting your plan ‣ Measuring or assessing your plan is working ‣ Adjusting your game plan; stay ahead of the curve
    3. 3. DESIGNING FOR THE HUB Listen Measure Speak Site Friend Tag Share
    4. 4. YOUR GOAL Who is this for? ‣ What do you really care to do with your users? ‣ Where do they work and play on the web? ‣ What groups are they members of? ‣ Where do they shop? ‣ How much time are they willing to devote to you? ‣ How technology compliant are they? ‣ Does your message cross media? Digital to “Real?
    5. 5. FINDING SOCIAL TOOLS Discovery, Measure, Explore, Test ‣ Take the medicine: ‣ Ask your friends ‣ Try social blogs ‣ Search ‣ Measure importance ‣ Alexa.com ‣ Google Analytics ‣ Look for users effectively using the tool ‣ Try it! See what works! ‣ Just don’t weave it into your core story until you decide you love it.
    6. 6. CHOOSING TOOLS Bright Innovation’s Social Media Strategy Launch 2009.
    7. 7. 74% of companies operate an official Twitter account 43% of brands had never replied to a single tweet.
    8. 8. EXAMPLES v/ Social Media Programs That Work: - Student - Recent Graduates - Brand © DePerro 2010
    9. 9. STUDENT TDePerro.com
    10. 10. RECENT GRADUATES Design Glut
    11. 11. EXPERTS Web Designer Wall + N.Design Studio v/
    12. 12. NICHE BRAND Blendtec
    13. 13. NICHE BRAND Mint.com
    14. 14. SOCIAL NETWORK Core77 + Coroflot
    15. 15. YOUR TOOLBOX v/ What You’ll Need To Craft Your Story: - Hub - Listen - Share - Measure © DePerro 2010
    16. 16. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
    17. 17. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
    18. 18. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
    19. 19. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
    20. 20. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
    21. 21. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
    22. 22. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
    23. 23. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
    24. 24. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
    25. 25. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
    26. 26. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
    27. 27. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
    28. 28. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
    29. 29. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
    30. 30. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
    31. 31. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
    32. 32. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
    33. 33. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
    34. 34. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
    35. 35. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
    36. 36. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
    37. 37. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
    38. 38. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
    39. 39. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
    40. 40. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
    41. 41. NEXT CLASS Be Prepared With... ‣ Outline the plan for your social web v/ ‣ Sign-up | Plan | Organize | Upload | Iterate ‣ Plan a post to drive traffic to your site and project ‣ Find examples of effective communication © DePerro 2010
    42. 42. THE HARD PART As With Most things Getting Started ‣ Deciding Your Message v/ ‣ Retooling to Project A Professional Image Online ‣ Let Others Know What to Post & What Not To © DePerro 2010
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