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Design Out Loud: Making A Web Video
 

Design Out Loud: Making A Web Video

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    Design Out Loud: Making A Web Video Design Out Loud: Making A Web Video Presentation Transcript

    • DESIGN OUT LOUD v/ Carnegie Mellon University School of Design Senior ID Studio | Class 11: Project Management © DePerro 2010
    • OVERVIEW Video Presentation Process ‣ GATHER ‣ DISTILL v/ ‣ FRAME ‣ PRESENT ‣ EXAMPLES © DePerro 2010
    • GATHER Research ‣ Secondary Research ‣ Primary Research v/ ‣ Rinse & Repeat (verifciation...along the way) © DePerro 2010
    • DISTILL Research Findings ‣ Gather 3 to 5 key insights from your primary and secondary research you’ve conducted the last two weeks. v/ ‣ Prepare one core high-level idea ‣ Frame insight as an actionable item, to clarify your message. ‣ Descriptions, Images, Video Snippets, Diagrams... © DePerro 2010
    • FRAME Video Outline ‣ State your problem ‣ Insights gathered support why you’re solving this problem. ‣ Who has this problem? v/ ‣ Insights gathered drive how you will solve this problem. ‣ How are you going to solve this problem? (hypothesis) ‣ What do you want people to take away/do after watching? © DePerro 2010
    • PRESENT PRESENTATION DECISIONS ‣ Presentation VS. Web (stand-alone) ‣ Slideshow (notes, voice over) VS. Video (image + voice) v/ ‣ Text VS. Image VS. Metaphor ‣ Call to Action VS. Sharing tools © DePerro 2010
    • EXAMPLES CHARITY WATER PROBLEM © DePerro 2010
    • EXAMPLES CHARITY WATER USER © DePerro 2010
    • EXAMPLES CHARITY WATER SOLUTION © DePerro 2010
    • EXAMPLES CHARITY WATER CALL TO ACTION © DePerro 2010
    • EXAMPLES TIMBUK2: FLAP BAG PROBLEM ? © DePerro 2010
    • EXAMPLES TIMBUK2: FLAP BAG USER © DePerro 2010
    • EXAMPLES TIMBUK2: FLAP BAG SOLUTION © DePerro 2010
    • EXAMPLES TIMBUK2: FLAP BAG CALL TO ACTION © DePerro 2010
    • EXAMPLES IDEA SPRIG PROBLEM © DePerro 2010
    • EXAMPLES IDEA SPRIG USER © DePerro 2010
    • EXAMPLES IDEA SPRIG SOLUTION © DePerro 2010
    • EXAMPLES IDEA SPRIG CALL TO ACTION © DePerro 2010
    • EXAMPLES IDEO: FUTURE OF THE BOOK PROBLEM © DePerro 2010
    • EXAMPLES IDEO: FUTURE OF THE BOOK USER © DePerro 2010
    • EXAMPLES IDEO: FUTURE OF THE BOOK SOLUTION © DePerro 2010
    • EXAMPLES IDEO: FUTURE OF THE BOOK CALL TO ACTION © DePerro 2010
    • NEXT CLASS Be prepared for Mon 10/4 ‣ Core Insights ‣ Outline/Storyboard ‣ Begin Visuals ‣ Reminder: Send Weekly Updates!
    • v/ DESIGN OUT LOUD Carnegie Mellon University School of Design Senior ID Studio © DePerro 2010