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DESIGN OUT LOUD                                                v/

Carnegie Mellon University School of Design
Senior ID S...
THE AGREEMENT
      Student + Faculty

‣ Individualgoals: make
                                              v/
 something...
WHY TEACH DESIGNERS
SOCIAL MEDIA TOOLS?               v/




                 © DePerro 2010
AREN’T THEY JUST FOR
 MARKETING PROS &                   v/


   COLLEGE KIDS?

                   © DePerro 2010
CATCH 22
Hunting For Your First


  SEEKING JUNIOR DESIGNER:

     1 TO 3 YEARS
    EXPERIENCE REQUIRED
DESIGN JOBS ARE MOVING?
Which design jobs?
ECONOMIC PRESSURE...


v/   $                           v/

         TO DO IT BETTER &
                  CHEAPER

        ...
HOW WILL RECENT
GRADUATES COMPETE?                v/




                 © DePerro 2010
A MIX OF...

DESIGN      +
                                          v/



                SOCIAL
                MEDIA
  ...
WHAT IS THE ROOT?
Transparency



STORY TELLING                        v/




                    © DePerro 2010
WHAT’S THE POINT?
   Get Your Dream Job On The First


BE MEMORABLE                                          v/

DIRECT AT...
v/


DESIGN OUT LOUD
Carnegie Mellon University School of Design
        Senior ID Studio | Fall 2010

                   ...
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Design Out Loud Course Introduction

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This a studio page for Carnegie Mellon Universities school of design senior studio entitled "Design Out Loud." Design Out Loud seeks to help students produce and promote their work through the use of social media tools. Students will be the curators and designers maintaining and contributing to this page alongside the professors. Their unified goal will be to produce thoughtful work to share with an audience of their own design.

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  • - Please “Like” our Facebook Page
    - We’ll discuss how design and social media are interrelated
    - And, how this class will position seniors for success in finding the right first job
  • - We will work as a team to reach our personal and collaborative goals
    - Conveying a story to get buy-in
    - Create products we must get everyone involved onboard with a common vision. design, engineering, production, marketing, consumers, users, recyclers, re-salers
    - Social media we must get people onboard with our dream to get the word out, purchase goods, click.
    - As professions you will need to get people to take action!
  • - We live in a time when anyone has access to professional design tools
    - Anyone also has access to the media tools, which are FREE/cheap.
    - How are we to tell who is truly a designer and an authority on key subject matter. and who is a poser?
    - It’s tougher than you’d expect!
    - Branding is key. Co-brand with your school! Clients! work! friends! Professional organizations!
  • NO. But, you probably naturally get it! The big brands fueled by people who haven’t had the privilege of growing-up with social media in their lives probably aren’t entirely on-board; at least not like you are!
    - Although the fastest growing population on Facebook are people your parents age.
    - So, they aren’t far behind.
    - You have the chance to be early adopters and make names for yourselves early in your careers. otherwise, its the old route for you. and you’ll have to wait to be my age to become a senior designer and get opportunities to make this kind of head-way professionally.
    - The choice is yours; but one thing is clear - it is an exciting time to be starting out in your career.
  • - The catch 22 of finding your first job
    - Everyone wants you to have experience; but no one is willing to provide the opportunity
    - Someone will give you a shot; eventually
  • - Styling vs. syntax
    - Design thinking? Design research. Innovation!
    - You are no longer just competing nationally for jobs, you are competing internationally
    - Your education is preparing you for your first job and the rest of your career
    - You have been provided all the tools you need to succeed. Is that true for your peers in other places?
  • - Tough economy; what’s new...
    - Corporate focus on globalization or is it a bad word?
    - You, afterall, do get what you pay for.
    - Collective knowledge base is creating pockets of knowledgable experts in places with low cost of living. makes for tougher competition locally.
    - Advent of web tools to support workers all over the world. used by startups and multi-nationals alike.

  • - Put yourself in the places where these companies live
    - Try and anticipate what they need; put yourself where you are most needed
    - This takes experience to learn
    - But the root of this skill is storytelling
    - What is the plot of your story? Where do you fit?
  • - Design and social media; sounds like a disjointed mix, right?
    - This class will be a mix of two disciplines; with the same fundamental goal
    - Tell a story to get people engaged, excited and onboard
  • - Your job this semester is to get really good at story telling.
    - To create products we must get everyone involved onboard with a common vision. design, engineering, production, marketing, consumers, users, recyclers...everyone
    - For social media we must get people onboard with our dream to get the word out, purchase goods, click.
    - Both professions try to get people to take action!
    - Before we can take action, we must listen, learn and understand the root of our audience
    - We must intimately understand the syntax of our problem space before we can ever hope to manipulate it.
  • - why do all this?
    - To get your first job; and the right first job.
    - One that will project you into the career you want; not just the one you can get...
    - The key to getting your first job, or really any job, is letting people know what you’re good for.
    - What is your core talent?
    - Pick one talent; the internet and hiring managers may only glance at your work for a moment
    - What is most memorable? A piece of work? An elevator pitch?
    - It might be different for different people!
    - How will you purposefully direct their attention?
    - Save the rest of your endearing traits and talents for a sub-plot of your story
    - This is how Sales works. That one talent is your hook.
  • - Find our Facebook Page “Design Out Loud”
    - We look forward to a productive semester
    - Stay tuned for student projects
    - Brainstorming events
    - Project Critiques
    - And a final Presentations
    - We will do our best to have a healthy mix of real-world and web interactivity
  • Transcript of "Design Out Loud Course Introduction"

    1. 1. DESIGN OUT LOUD v/ Carnegie Mellon University School of Design Senior ID Studio | Fall 2010 © DePerro 2010
    2. 2. THE AGREEMENT Student + Faculty ‣ Individualgoals: make v/ something and share it. ‣ Classgoals: work as a group to realize a shared © DePerro 2010
    3. 3. WHY TEACH DESIGNERS SOCIAL MEDIA TOOLS? v/ © DePerro 2010
    4. 4. AREN’T THEY JUST FOR MARKETING PROS & v/ COLLEGE KIDS? © DePerro 2010
    5. 5. CATCH 22 Hunting For Your First SEEKING JUNIOR DESIGNER: 1 TO 3 YEARS EXPERIENCE REQUIRED
    6. 6. DESIGN JOBS ARE MOVING? Which design jobs?
    7. 7. ECONOMIC PRESSURE... v/ $ v/ TO DO IT BETTER & CHEAPER Time
    8. 8. HOW WILL RECENT GRADUATES COMPETE? v/ © DePerro 2010
    9. 9. A MIX OF... DESIGN + v/ SOCIAL MEDIA © DePerro 2010
    10. 10. WHAT IS THE ROOT? Transparency STORY TELLING v/ © DePerro 2010
    11. 11. WHAT’S THE POINT? Get Your Dream Job On The First BE MEMORABLE v/ DIRECT ATTENTION TO YOUR HOOK © DePerro 2010
    12. 12. v/ DESIGN OUT LOUD Carnegie Mellon University School of Design Senior ID Studio | Fall 2010 © DePerro 2010

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