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Jason Found Performance Marketing Insights Conference 2013
 

Jason Found Performance Marketing Insights Conference 2013

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How Email & Retargeting Can Turn Traffic Into Long- Term Customer Journey Rewards - Or how to get more money from what you already have...

How Email & Retargeting Can Turn Traffic Into Long- Term Customer Journey Rewards - Or how to get more money from what you already have...

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    Jason Found Performance Marketing Insights Conference 2013 Jason Found Performance Marketing Insights Conference 2013 Presentation Transcript

    • How Email & Retargeting Can Turn Traffic Into LongTerm Customer Journey Rewards Jason Duke
    • Where is the money? 1 2
    • The truth is we don’t know. 1 2
    • Yet….. 1 2
    • So let’s find out. 1? 2?
    • “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker, (attributed)US department store merchant (1838 - 1922)
    • (1838 - 1922) Isn’t it time to move on?
    • Zero moment of truth Go and read this – Lots of valuable information although HUGE bias. It is from Google. http://www.zeromomentoftruth.com/assets/files/ZMOT_Handbook.pdf
    • The shopper’s multi-channel journey
    • Shopper trends
    • Shopper trends
    • Shopper trends
    • Shopper trends
    • Shopper trends
    • Shopper trends Industry Open Rate Click Rate
    • Shopper trends
    • Shopper trends
    • Shopper trends
    • Shopper trends
    • Shopper trends
    • Shopper trends
    • Shopper trends
    • The path to purchase
    • Feeds
    • FeedLab Found
    • Personalisation & Communication
    • Who.ai
    • Who.ai
    • Retargeting
    • Retargeting And many, many, many more..
    • Demo http://Who.AI Demo…. http://www.Found.co.uk/Feedlabs Demo http://www.Found.co.uk/Retargetting Demo
    • Done well..
    • The Workflow
    • Done badly..
    • The Workflow
    • The Goal
    • Why?
    • 1885!
    • Maybe people have always been the same?
    • But our methods can & could be more effective?
    • So…where is the money? 1 2
    • So…where is the money? 1 & 2
    • Five Rights • The right product or service • Communicated in the right manner • Delivered at the right moment • To the right person • Personalised in the right way
    • Get in touch www.found.co.uk 0207 653 6709 discover@found.co.uk @found_online