How Email & Retargeting Can Turn Traffic Into LongTerm Customer Journey Rewards

Jason Duke
Where is the money?

1

2
The truth is we don’t know.

1

2
Yet…..

1

2
So let’s find out.

1?

2?
“Half the money I spend on advertising is
wasted; the trouble is I don't know which half.”
John Wanamaker, (attributed)US ...
(1838 - 1922)
Isn’t it time to move on?
Zero moment of truth

Go and read this – Lots of valuable information although HUGE bias. It is from Google.
http://www.ze...
The shopper’s multi-channel journey
Shopper trends
Shopper trends
Shopper trends
Shopper trends
Shopper trends
Shopper trends

Industry

Open Rate

Click Rate
Shopper trends
Shopper trends
Shopper trends
Shopper trends
Shopper trends
Shopper trends
Shopper trends
The path to purchase
Feeds
FeedLab

Found
Personalisation & Communication
Who.ai
Who.ai
Retargeting
Retargeting

And many, many, many more..
Demo

http://Who.AI Demo….
http://www.Found.co.uk/Feedlabs Demo
http://www.Found.co.uk/Retargetting Demo
Done well..
The Workflow
Done badly..
The Workflow
The Goal
Why?
1885!
Maybe people have
always been the
same?
But our methods can &
could be more
effective?
So…where is the money?

1

2
So…where is the money?

1 &

2
Five Rights

• The right product or service
• Communicated in the right manner
• Delivered at the right moment
• To the ri...
Get in touch

www.found.co.uk
0207 653 6709

discover@found.co.uk
@found_online
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Jason Found Performance Marketing Insights Conference 2013

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How Email & Retargeting Can Turn Traffic Into Long- Term Customer Journey Rewards - Or how to get more money from what you already have...

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Jason Found Performance Marketing Insights Conference 2013

  1. 1. How Email & Retargeting Can Turn Traffic Into LongTerm Customer Journey Rewards Jason Duke
  2. 2. Where is the money? 1 2
  3. 3. The truth is we don’t know. 1 2
  4. 4. Yet….. 1 2
  5. 5. So let’s find out. 1? 2?
  6. 6. “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker, (attributed)US department store merchant (1838 - 1922)
  7. 7. (1838 - 1922) Isn’t it time to move on?
  8. 8. Zero moment of truth Go and read this – Lots of valuable information although HUGE bias. It is from Google. http://www.zeromomentoftruth.com/assets/files/ZMOT_Handbook.pdf
  9. 9. The shopper’s multi-channel journey
  10. 10. Shopper trends
  11. 11. Shopper trends
  12. 12. Shopper trends
  13. 13. Shopper trends
  14. 14. Shopper trends
  15. 15. Shopper trends Industry Open Rate Click Rate
  16. 16. Shopper trends
  17. 17. Shopper trends
  18. 18. Shopper trends
  19. 19. Shopper trends
  20. 20. Shopper trends
  21. 21. Shopper trends
  22. 22. Shopper trends
  23. 23. The path to purchase
  24. 24. Feeds
  25. 25. FeedLab Found
  26. 26. Personalisation & Communication
  27. 27. Who.ai
  28. 28. Who.ai
  29. 29. Retargeting
  30. 30. Retargeting And many, many, many more..
  31. 31. Demo http://Who.AI Demo…. http://www.Found.co.uk/Feedlabs Demo http://www.Found.co.uk/Retargetting Demo
  32. 32. Done well..
  33. 33. The Workflow
  34. 34. Done badly..
  35. 35. The Workflow
  36. 36. The Goal
  37. 37. Why?
  38. 38. 1885!
  39. 39. Maybe people have always been the same?
  40. 40. But our methods can & could be more effective?
  41. 41. So…where is the money? 1 2
  42. 42. So…where is the money? 1 & 2
  43. 43. Five Rights • The right product or service • Communicated in the right manner • Delivered at the right moment • To the right person • Personalised in the right way
  44. 44. Get in touch www.found.co.uk 0207 653 6709 discover@found.co.uk @found_online

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