An overview of both our company and our core product line. Helpful product knowledge for those representing our products to end users. Get a doctorate in Cold-knowledgy !

2. Currently serving over 300 mostly independent dealers
Currently servicing a 90 store chain (Alabama Farmers Co-op) and
40 store chain (Peavey Mart)
Outfitter line introduced 3rd quarter of 2013, refined in 2015
Double digit growth every year
No Debt
Founded in late 2010
Based in Flagstaff, Arizona
History

3.  A full featured roto-molded ice
chest line with a great price
point
 Great Ice retention
 Client can fully accessorize the
ice chest
 Good Margins
 Good differentiation from Yeti in
price and look– not another t
latch at almost the same price
point. No more cannibal
coolers.
BenefitsRefined for 2015/2016
Welcome to Outfitter Country
 Grizzly cert, (except the 22)
 AirTight Seal – thicker softer
and better leak control then
standard wiper seal
 Latches use a new TPE
material has great UV
resistance
 Still using UV8 rated PE
 Upgraded foaming system
 Everything still100% recessed
for better fit, packing & less
wasted space
 Improved Warranty

4. Canyon customers want to know :
Get a doctorate in cold-knowledgy!
 Like Yeti we use a PE Kayak Plastic shell and a premium injection PU foam.
‘Same Technology’
 One warm 6-pack kills 10# of ice. In any cooler !
 Thick High density high pressure foam insulation has to cool down too. It’s as warm as
where you store it. and needs to cool down preferably before packing.
 Pre Cool. Pre Cool. Pre Cool.
 Quality Ice is colder. Hotel ice is usually melting on impact.
 If the ice chest just doesn’t work put water inside and tip it over. If water pours our BAD
seal. Drips a little – OK, it should tighten up when it gets cold inside.
 We are happy to help clients directly with warranty items including swapping ice chests or
replacing parts. No receipt required.
 Lifetime Warranty is for Outfitter models only, and 1 year warranty for commercial use.
TIP: 30% + of the large ice chest buyers will be back for a medium or small one.

5. Where are they Made ?
 Company is owned in the USA by outdoorsy people that raft and hunt.
 Plastic Shell - Thailand
 Foam Insulation: Alabama
 Seal: New Jersey
 Strap on 22 : Montana
 Assembly: Thailand, Not China.
 Water cooler currently assembled in the US
 Aprox. 80% of MSRP stays in the USA
 Leading Brands: Owned by investment bankers
Canyon Specs

6.  Not as insulated as a
Roadie, it’s a lighter more
portable form factor
 Canyon: no drain plug
 Canyon: 30% lighter,
10# versus 15#
 Canyon holds 10% more
 $139.99 versus $249.99
 Canyon: 44% less
Comparison to Yeti RoadieFeatures and Benefits
22 Like any 22 - fun, lightweight and handy
 The one that gets used ALLOT.
 1-3 Day Cooler
 Fits inside a 75
 Applications:
Road-warriors, UTV’s – ATV’s
Kayaks, Short fishing trips
Roughnecks, trades people
Beach/Beer Box
Safety Awards – Corporate Xmas
 What else would you put on a
22 but a great gun sling
carrying strap

7.  Our 35 is 37 quarts
 Yeti 45 is 37 quarts
 Meant to go against the
most popular size Yeti
 Canyon: 28% more wall
insulation
 Canyon is slightly wider
and taller: fits 2L upright
 $239.99 versus $399.99
Comparison to Yeti 45Features and Benefits
35 Yeti Killer (we like them and all, but it just had to be done)
 Full featured
 Best in Class Ice Retention
 Super Popular with
4x4 – Jeep, Razor, & FJ Cruiser’s
Large kayak/SUP fishing
Anywhere space is a premium
Fishing guides & drift boats
Couples size

8. Canyon 35 versus Grizzly 40
 Wall Thickness 2.7” 28% More
 Lid thickness 3.0”
 Grizzly Certified
 Sandstone finish standard
 Lifetime Warranty
 80% U.S. content
 Ice Lasts Longer !
 $239.99
Canyon Specs
 Wall Thickness 1.9”
 Lid Thickness aprox. 2.19”
 Grizzly Certified
 Sandstone finish
 Lifetime Warranty
 Made in USA
 $339.99 30% More
Grizzly Specs

9.  Canyon 55 has less
insulation in some parts,
more in others and a
better seal – virtually tie
with Yeti in ice retention.
 Canyon comes in under
the $300 price barrier
 Yeti ‘65’ is 57 true quarts
 Yeti ‘65 series’ is $399.99
 Canyon 55 is $289.99
Comparison to YetiFeatures and Benefits
55 All Around & Weekend Camping
 54 True Quarts
 Fits inside a 125
 Our most popular
model
 It’s that ‘size’ everyone
wants
 Good for weekend
camping 2-3 people
 The All Arounder

10.  Canyon: 3 Latches – better
seal, less warping, stronger lid
 Canyon: basket not included,
popular add on for bigger
coolers.
 Like the 55 and 125 Canyon
has rubber feet on the white
models and sliders on all
others. Yeti is all rubber – hard
to move
 $349.99 versus $449.99
Comparison to Yeti 75Features and Benefits
75 Bigger Families, Marine Use, Deer Box
 Popular marine size
 Deer Box
 Families of 3-4
 A best seller with
some dealers
 Fit a 22 inside, 22
ships free

11.  Boxier dimensions then Yeti. We
fit better in trucks and pontoon
boats, but some boats may
require a more traditional shape.
 Outdoor Life independently
tested our ‘Sandstone’ 125. It
was 2.3 degrees warmer then a
smaller ‘White’ Yeti after 5 days,
…….BEFORE we upgraded the
seal.
 Yeti 110 true size 94 qt. $499
 Yeti 125 true size 118 qt. $549
Comparison to Yeti 110Features and Benefits
125 Expedition – Big Game – Group Needs
 Big Game Box
 Extended Expeditions
 Hunting Parties
 Large families
 55 fits Inside
 Basket not included,
popular add on.
 True size 126 qt. $429

12. Canyon Price Analysis

13. Canyon Price Analysis

14. Canyon Price Analysis

15.  Yeti: 5 year
 Pelican: 1 year
 90 days on rubber feet, rubber seal,
latches, handles, wheels
 Grizzly: Lifetime
 Engel: 3 Year
Canyon: LIFETIME - No Hassle
Warranty 2016

16.  500 + ads running this fall on
Pursuit & Outdoor Channel
 Sponsoring several popular
Outdoor TV shows
 Same Marketing and PR firm
that launched both Yeti and
Engel
 Press Coverage in a multitude
of nationally circulating
magazines
Marketing Program

17. As seen on……

18.  Dealer freight never more than $99
 Container program for distribution level pricing
 Containers typically arrive in 60 to 75 days from order.
 Pallets Ship from Arizona. 93% of orders ship within 1-2 days
 Products can nest for freight savings
 More coolers per container
 More coolers per pallet
 Lower Freight Costs
Freight & Service

19. Aggressive pricing strategy.
Considerably under Yeti, does not typically
cannibalize a clients Yeti sales.
MAP Price enforced online.
We do not sell direct on Amazon, or Ebay
FAQ