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Presentation4 media placement 02

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Transcript

  • 1. Media Placement
    Jason | Leah |
    Lindsey | Tiffany
    We’re here 4 ya’
  • 2. Media Class
    Media Class:
    Radio
    Media Vehicle: 50 Campus Radio, 10 National Radio stations including
    KIIS, MINN, WSSD, WFMU
  • 3. Media Class:
    Radio
    Magazine
    Media Vehicle: People, Cosmopolitan, Women’s Health, Men’s Health, Digital
    Juice, Sports Illustrated
  • 4. Media Class:
    Radio
    Magazine
    Online TV
    Media Vehicle: YouTube, Hulu
  • 5. Media Class:
    Radio
    Magazine
    Online TV
    Newspapers
    Media Vehicle: 50 Campus Newspapers (e.g. University Chronicle)
  • 6. Media Class:
    Radio
    Magazine
    Online TV
    Newspapers
    Campus Event
    Media Vehicle: BestBuy Campus Day at 100 State Universities (two per State)
  • 7. Media Class:
    Radio
    Magazine
    Online TV
    Newspapers
    Campus Event
    Social Networks
    Media Vehicle: Facebook, Twitter
  • 8. Rationale
    Radio
    Radio
    Magazines
    Radio
    Online TV
    Radio
    Newspapers
    Radio
    Campus Events
    Radio
    Social Networks
    Radio
  • 9. Budget Planning
    Media
    Cost-per-unit
    Size/Duration
    Subtotal
    Radio
    200.00-1000.00
    30 sec
    5,840,000.00
    Magazines
    80,000.00
    1/3 page
    8,640,000.00
    Online TV
    n/a
    30 sec
    1,000,000.00
    Newspapers
    200.00
    ¼ page
    720,000.00
    Campus Events
    11,000
    1 day
    1,500,000.00
    Social Networks
    15,000
    Sidebar ad/ background
    220,000.00
    Grand Total: 17,920,000.00
  • 10. Placement Schedule
    Year One
    Year Two
    J
    F
    A
    M
    M
    J
    A
    S
    O
    N
    D
    J
    J
    F
    M
    A
    M
    J
  • 11. Placement Schedule
    Year One
    Year Two
    J
    F
    A
    M
    M
    J
    A
    S
    O
    N
    D
    J
    J
    F
    M
    A
    M
    J
  • 12. Placement Schedule
    Year One
    Year Two
    J
    F
    A
    M
    M
    J
    A
    S
    O
    N
    D
    J
    J
    F
    M
    A
    M
    J
  • 13. Placement Schedule
    Year One
    Year Two
    J
    F
    A
    M
    M
    J
    A
    S
    O
    N
    D
    J
    J
    F
    M
    A
    M
    J
  • 14. Placement Schedule
    Year One
    Year Two
    J
    F
    A
    M
    M
    J
    A
    S
    O
    N
    D
    J
    J
    F
    M
    A
    M
    J
  • 15. Placement Schedule
    Year One
    Year Two
    J
    F
    A
    M
    M
    J
    A
    S
    O
    N
    D
    J
    J
    F
    M
    A
    M
    J
  • 16. Placement Schedule
    Year One
    Year Two
    J
    F
    A
    M
    M
    J
    A
    S
    O
    N
    D
    J
    J
    F
    M
    A
    M
    J
  • 17. Media Vehicle:
    Campus and National Radio Stations
    People, Cosmopolitan, M&W Health, Dig.Juice, Sport Illus.
    Hulu, Youtube
    Campus Newspapers
    Campus Day & Give outs
    Facebook, Twitter
    Media Class:
    Radio
    Magazine
    Online TV
    Newspapers
    Campus Event
    Social Networks
    Rationale: Target the Youth!
    Budget Planning: 17,920,000.00
    Ad Duration: 18 months
  • 18. Questions?
    Thank you.