The 60 second business case

The 60 Second Business CaseJason Bretthttp://www.jasonbrett.me/the-60-second-business-caseProductCampAtlanta 6August 18, 2012#pcampatl

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Strategic Alignment High - Meets all three of the following:  Company Mission  Moves Toward Product Vision  Correlates to at least one of the specific Strategic Objectives (or quarterly/annual Goals) as defined by the leadership team Medium - Meets two of the above criteria Low - Meets one of the above criteria 0 - Meets none of the above criteria. 16

Technical or Operational Necessity Keeping the Lights On No distinction between various levels High – Must Have  Something we must do to remain in operation  Mostly driven by architecture or operations 0 – Is not a Technical or Operational Necessity  Most PM requirements will fall in this category 17

Revenue Value High  $1MM per year (or more) of attributable revenue impact Medium  $250K - $1MM per year of attributable revenue impact Low  Revenue impact expected, but cannot or need not be quantified 0  No expected revenue impact 18

Customer Experience / CSAT Improvement High  Positive customer experience or satisfaction impact to at least 80% of our customer base Medium  Positive customer experience or satisfaction impact to at least 30% of our customer base Low  Positive customer experience or satisfaction impact to a fairly small percentage of our customer base (less than 30%) 0  No expected impact to customer experience or satisfaction 19

Innovation Value High - Meets all three of the following:  Early (or First) to market with a feature or capability  Has high visibility (PR, Marketing or “Buzz”) Value in the marketplace  Has a new and positive business impact for our customer Medium - Meets two of the above criteria Low - Meets one of the above criteria 0 - Meets none of the above criteria. 20

Cost Savings High  $250K per year (or more) of attributable cost savings  Consider development/maintenance cost, support, operations, licenses, etc. Medium  $50K - $250K per year of attributable cost savings Low  Cost savings expected, but cannot be easily quantified 0  No expected cost savings 21

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The 60 second business case

by Jason Brett on Aug 19, 2012

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